The Daily Mail is announcing today that it has invested $3 million in publishing-tech company Taboola, and there are two big reasons why—native ad dollars and speed. "At the end of the day, we have to move so quickly," said Jon Steinberg, CEO of Daily Mail North America. "We're all competing against Facebook, ultimately." That essentially means publishers need ad-teach folks at the ready at all times. In a social-first world, wait in line for help too often and consider yourself dead—and 3 million bucks gets anyone on speed dial. If you didn't think Facebook's Instant Articles and other publishing-focused features have gotten the attention of notable media players, think again. Steinberg, who left his executive post at BuzzFeed to help run Daily Mail a year ago, said he's developed a healthy kinship with Taboola CEO Adam Singold. "These guys are my partners—I want to be able to throw in with them," he said. "The relationships and human factors in all of this is so enormous." Native advertising seems enormous to his business, as well. About five months ago, Steinberg said he was dissatisfied with how "we were delivering our own native campaigns. We'd sell a native post for $10,000 and guarantee 40,000 views. We served them through DoubleClick, and it wasn't terribly efficient." Now, his company is working more hand in hand with Taboola with hopes of executing native ads in a more timely fashion and increasing revenue. Additionally, Steinberg said the two will... Continue reading at 'AdWeek'
[ AdWeek | 2015-06-04 00:00:00 UTC ]
Last month, as storm surges from Hurricane Sandy inundated lower Manhattan, Datagram, a New York-based media ISP, watched as its basement full of severs took on over five feet of water, causing major outages for prominent online publishers like Gawker Media, BuzzFeed and the Huffington Post. ... Continue reading at AdWeek
[ AdWeek | 2012-11-20 00:00:00 UTC ]
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Nearly two years after launching a digital publishing company for mobile devices, Nomad Editions founder Mark Edmiston is still figuring out how to make a business model that works in the electronic age. Edmiston—who was president/CEO of Newsweek before going into media investment banking—was... Continue reading at AdWeek
[ AdWeek | 2012-06-19 00:00:00 UTC ]
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Already in the works are plans for the second annual conference… so stay tuned for further details in the coming months. Continue reading at Publishers Weekly
[ Publishers Weekly | 2012-02-21 00:00:00 UTC ]
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In a deal with Viacom, Amazon Prime members will be able to stream TV shows from MTV, Comedy Central, Nickelodeon, TV Land, Spike, VH1, BET, CMT and Logo. Continue reading at Publishers Weekly
[ Publishers Weekly | 2012-02-08 00:00:00 UTC ]
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Facebook may be the biggest social network on the planet, but social ad targeting firm 33Across says it now has the distinction of managing the world’s largest social and interest graph. The company was set to announce today that it has acquired San Francisco-based publishing sharing tool Tynt,... Continue reading at AdWeek
[ AdWeek | 2012-01-25 00:00:00 UTC ]
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John Malone, the chairman of Liberty Media, explained why his company made a buyout bid for Barnes & Noble valuing it at $1 billion. The decision came down to Liberty's bid for Sirius and his outlook for Nook, he said. You might look at the experience we've had with Sirius XM, Malone told... Continue reading at AdWeek
[ AdWeek | 2011-05-24 00:00:00 UTC ]
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