Daily-deal sites like Groupon have proved a challenge for restaurants that can't handle the influx of hundreds of customers redeeming deals all at once. Publishing companies, however, are built to scale their audience as needed. For the past two years, there's been a healthy amount of debate—and maybe a bit of praying—about whether the iPad could rescue the publishing industry. But as newsstand sales continue to plunge, publishers say that daily-deal sites, such as Groupon, LivingSocial or Fab.com, are almost as helpful as tablets in their search for new subscribers. The sites, they add, are a growing part of their digital-marketing strategies to boost print-subscription rates. Among the publications that have recently sold subscriptions via daily-deal sites are The New York Times, The Washington Post, Los Angeles Times, Philadelphia Inquirer, The Wall Street Journal, Wired, The Economist, Esquire, US Weekly, Readers Digest, Cosmopolitan, Lucky, Allure, Men's Health, Washingtonian, Bazaar, New York magazine and Crain's. Publishers like what they see in terms of the demographic responding to deals. They also like the simplicity. Online flash-sales are a fairly easy and quick way to sign up hundreds of subscribers for between 12 and 24 months. But publishers are wary of getting too excited; they said the deciding factor for whether daily deals are a long-term part of their digital-marketing strategy will be if customers are willing to re-up at a higher price once the... Continue reading at 'Crains New York'
[ Crains New York | 2012-02-28 00:00:00 UTC ]
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Scott Morrison, the former prime minister of Australia, is bringing a memoir to W; ‘Uncommon Answers’ to prayers land at Chosen Books; and more. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-01-17 05:00:00 UTC ]
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Del Ray lands a Keanu Reeves novel, written with China Miéville; Blackstone buys a six-book literary role-playing game; and more. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-01-12 05:00:00 UTC ]
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A literary agency merger serves up culinary publishing as our Rights Roundup highlights books published in Turkish, Catalan, French, German, and Finnish. The post Rights Roundup: JVNLA and Esku Cooking Up Deals appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2024-01-11 21:40:51 UTC ]
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How Alexandria Ocasio-Cortez rose up and won an underdog political victory. | Lit Hub Politics Lauren Groff talks about what it’s like to open a bookstore in Florida right now. | Lit Hub Selfishly curated experiences: İnci Atrek on how planning trips can inform novel writing. | Lit Hub Langston... Continue reading at Literrary Hub
[ Literrary Hub | 2024-01-11 11:30:15 UTC ]
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Firestorm Books in Asheville, N.C., has acquired 22,500 copies of 46 children's books that were banned from the Duval County Public School system in Florida, and will distribute them for free across the U.S. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-01-11 05:00:00 UTC ]
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“I took refuge in the public libraries early and began a life-long love affair with them, one which has sustained me ever since.” Stephen McCauley’s love letter to the places that made him a writer. | Lit Hub Hisham Matar, Aube Rey Lescure, Nathaniel Stein and more take the Lit Hub... Continue reading at Literrary Hub
[ Literrary Hub | 2024-01-09 11:30:07 UTC ]
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The best science fiction and fantasy book deals of the day, curated by Book Riot. Continue reading at Book Riot
[ Book Riot | 2024-01-08 14:54:33 UTC ]
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Your reading list for a dry January (should you choose to accept it). | Lit Hub Motherhood is Antarctica: On the underexplored landscape of postpartum loneliness. | Lit Hub Memoir Beyond resolutions: A closer look at “The New Year Poem” as an act of resistance. | Lit Hub On the power of titles,... Continue reading at Literrary Hub
[ Literrary Hub | 2024-01-08 11:30:16 UTC ]
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Library users worldwide borrowed some 662 million e-books, digital audiobooks, and digital magazines, OverDrive reps announced in a release this week, with 152 library systems reporting more than a million digital checkouts in 2023. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-01-04 05:00:00 UTC ]
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Sandra Glahn, the author of ‘Nobody’s Mother,’ brings two more titles to IVP Academic; a true story inspires a picture book headed to Behrman House; and more. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-01-03 05:00:00 UTC ]
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The best science fiction and fantasy book deals of the day, curated by Book Riot. Continue reading at Book Riot
[ Book Riot | 2023-12-18 18:52:09 UTC ]
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Norfolk-based crime writer JM Dalgliesh topped the Amazon and Kindle bestsellers before being signed by a traditional publisher In 2018, JM Dalgliesh was a stay-at-home father when he sent his first crime novel to six literary agents, only to receive polite rejection letters – or no response at... Continue reading at The Guardian
[ The Guardian | 2023-12-17 09:00:23 UTC ]
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Many of the mergers and acquisitions in the year centered on book manufacturers, but the two biggest deals both involved private equity firm KKR. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-12-15 05:00:00 UTC ]
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Alexander Chee sells a novel to Mariner, Diversion takes on a collection of essays by Tiffany Haddish, and more. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-12-15 05:00:00 UTC ]
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To the members of the literary community we lost this year, we say a last thank you, and goodbye. | Lit Hub Shaan Sachdev pens an ode to Chandler Bing, “one of sarcasm’s most effective global exporters.” | Lit Hub Film & TV What Rachel Zucker is reading now and next, from Mary Ruefle’s The […] Continue reading at Literrary Hub
[ Literrary Hub | 2023-12-14 11:30:20 UTC ]
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“Each of these portraits is, as advertised and expected, profoundly ‘humane.’” Gideon Lewis-Kraus recommends Nathan Thrall’s A Day in the Life of Abed Salama. | Lit Hub Criticism The 138 best book covers of 2023, as chosen by some of the industry’s best book cover designers. | Lit Hub Design... Continue reading at Literrary Hub
[ Literrary Hub | 2023-12-12 11:30:34 UTC ]
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Where exactly is tech going? Joanne McNeil's debut novel 'Wrong Way' and billionaire Marc Andreessen's 'Techno-Optimist Manifesto' offer some clues. Continue reading at Los Angeles Times
[ Los Angeles Times | 2023-12-12 11:00:26 UTC ]
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Francine Rivers, author of the 1991 bestselling ‘Redeeming Love’ and a slew of other titles, is bringing a new novel to Tyndale; ‘Reading Black Books’ author Claude Atcho brings a new title to WaterBrook, and more. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-12-12 05:00:00 UTC ]
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