Daily-deal sites like Groupon have proved a challenge for restaurants that can't handle the influx of hundreds of customers redeeming deals all at once. Publishing companies, however, are built to scale their audience as needed. For the past two years, there's been a healthy amount of debate—and maybe a bit of praying—about whether the iPad could rescue the publishing industry. But as newsstand sales continue to plunge, publishers say that daily-deal sites, such as Groupon, LivingSocial or Fab.com, are almost as helpful as tablets in their search for new subscribers. The sites, they add, are a growing part of their digital-marketing strategies to boost print-subscription rates. Among the publications that have recently sold subscriptions via daily-deal sites are The New York Times, The Washington Post, Los Angeles Times, Philadelphia Inquirer, The Wall Street Journal, Wired, The Economist, Esquire, US Weekly, Readers Digest, Cosmopolitan, Lucky, Allure, Men's Health, Washingtonian, Bazaar, New York magazine and Crain's. Publishers like what they see in terms of the demographic responding to deals. They also like the simplicity. Online flash-sales are a fairly easy and quick way to sign up hundreds of subscribers for between 12 and 24 months. But publishers are wary of getting too excited; they said the deciding factor for whether daily deals are a long-term part of their digital-marketing strategy will be if customers are willing to re-up at a higher price once the... Continue reading at 'Crains New York'
[ Crains New York | 2012-02-28 00:00:00 UTC ]
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The best science fiction and fantasy book deals of the day, curated by Book Riot. Continue reading at Book Riot
[ Book Riot | 2024-02-26 16:13:28 UTC ]
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What’s Aisha Sabatini Sloan reading? Diana Arterian on the author’s nightstand. | Lit Hub Criticism “The intimacy I feel with what my home once was cannot be reconciled with what downtown has become.” Emma Dries reflects on her childhood home and how 9/11 changed downtown Manhattan forever. |... Continue reading at Literrary Hub
[ Literrary Hub | 2024-02-22 11:30:18 UTC ]
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A rollicking rhyming readaloud, a Black history picture book, a mouse at summer camp, and more of today's best children's book deals. Continue reading at Book Riot
[ Book Riot | 2024-02-21 15:42:48 UTC ]
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Dr. Terence Lester's book on equitable access to advanced education to IVP; the prolific Robin Jones Gunn's latest to Harvest House; and more. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-02-20 05:00:00 UTC ]
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Kate Sidley on writing in the aftermath of a home robbery: “When bad things happen, they happen off-page, out of sight, and with a certain delicacy.” | Lit Hub Memoir Lockdown may be over, but what did it to to our collective sense of balance? How the pandemic ruined our understanding of “free”... Continue reading at Literrary Hub
[ Literrary Hub | 2024-02-19 11:30:44 UTC ]
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Viking signs The Midnight Library author Matt Haig's latest novel; Scribner signs two by National Book Award finalist Sarah Smarsh, and more. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-02-16 05:00:00 UTC ]
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A dirty cat, complicated middle school friendships, a cut-throat school election, and more of today's best children's book deals. Continue reading at Book Riot
[ Book Riot | 2024-02-14 14:00:00 UTC ]
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Terrifying monsters, loved ones return from the beyond, fairy tale women, and more of today's best science fiction and fantasy book deals. Continue reading at Book Riot
[ Book Riot | 2024-02-12 14:11:45 UTC ]
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14 excellent YA contemporary, romantic, fantastical, and nonfiction reads by Black authors all under $4 this weekend. Continue reading at Book Riot
[ Book Riot | 2024-02-10 11:30:00 UTC ]
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Tiny Reparations signs two by National Book Award nominee LaToya Watkins, Tia Williams reups with Grand Central, and more. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-02-09 05:00:00 UTC ]
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IVP lands Natasha Smith’s book of hope and healing for the grieving Black woman; Our Daily Bread signs Bible study expert Mariel Davenport to a three-book deal; and more. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-02-07 05:00:00 UTC ]
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Murder at a school reunion, a memoir on motherhood, disaster bisexuals in love, and more of today's best book deals! Continue reading at Book Riot
[ Book Riot | 2024-02-05 17:04:05 UTC ]
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Black nature writing, burnt cake, how paperback books played a role in World War II, and more of today's best book deals. Continue reading at Book Riot
[ Book Riot | 2024-02-04 11:00:00 UTC ]
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Pedro Almodóvar’s debut story collection goes to HarperVia, Christina Clancy re-ups with St. Martin’s, and more. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-02-02 05:00:00 UTC ]
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