Crowdfunding as a Source of Book Marketing Power

More than money, crowdfunding offers valuable feedback to authors, as they learn the fundamentals of speaking directly to readers, argues Deborah Emin. The post Crowdfunding as a Source of Book Marketing Power appeared first on Publishing Perspectives. Continue reading at 'Publishing Perspectives'

[ Publishing Perspectives | 2015-04-28 00:00:00 UTC ]
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Children's Books in China 2018: Social Media Marketing: Working the Platform

The past few years have seen social media, propelled by the all-purpose WeChat app and the Weibo microblogging service, become an indispensable promotional and sales channel in the Chinese publishing industry. Critics point to challenges facing publishers who depend on social media marketing.... Continue reading at Publishers Weekly

[ Publishers Weekly | 2018-03-09 00:00:00 UTC ]
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Domestic Fiction Leads Slovakia’s Book Market Growth and Bestseller Lists

In its latest market report, Slovakia's publishers' association says the overall book market was worth up to €110 million (US$135.3 million) in 2016. Fiction rose to 27 percent of those sales. The post Domestic Fiction Leads Slovakia’s Book Market Growth and Bestseller Lists appeared first on... Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2018-03-06 00:00:00 UTC ]
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Agent Nermin Mollaoğlu: The French Market Is Beginning To Open Its Doors to Turkish Books

Taking note of the fact that two of the six shortlisted titles are Turkish in this year's EBRD Literature Prize–to be awarded during London Book Fair–Istanbul's Nermin Mollaoğlu looks at the rights scene in 2018. The post Agent Nermin Mollaoğlu: The French Market Is Beginning To Open Its Doors... Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2018-02-27 00:00:00 UTC ]
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Brazil’s book market saw 2017 lift

Brazil's book market saw real growth of 3.1% last year, according to Brazilian book trade publication PublishNews. Continue reading at The Bookseller

[ The Bookseller | 2018-02-15 00:00:00 UTC ]
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Wilson heads campaign celebrating the power of books

Jacqueline Wilson has helped launch a campaign for Book Aid International celebrating the power of books. Continue reading at The Bookseller

[ The Bookseller | 2018-02-15 00:00:00 UTC ]
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OpenBook Managing Director Cites 14.55 Percent Growth in Chinese Book Market

Figures from OpenBook's 'Reading X' conference show that promising growth for the market, including a big uptick in online book sales in 2017. The post OpenBook Managing Director Cites 14.55 Percent Growth in Chinese Book Market appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2018-01-31 00:00:00 UTC ]
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Children’s Books Salon Participants’ Insights Into Markets in Canada, Finland, Germany, Spain

Several international participants in next week's Children's Books Salon–produced by Frankfurter Buchmesse New York and Publishing Perspectives–speak to us about the children's book sector in their respective markets today. The post Children’s Books Salon Participants’ Insights Into Markets in... Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2018-01-19 00:00:00 UTC ]
More news stories like this | News stories tagged with: #post children #spain appeared #books salon #frankfurter buchmesse #book sector

Can Crowdfunding Author Services Power Canada’s Startup PubLaunch?

'A four-month programming project ended up taking two years,' as Iguana Books publisher Greg Ioannou says. Once expected to be a new base of operation for Pubslush, his Toronto-based author services crowdfunding company PubLaunch is to open this month. The post Can Crowdfunding Author Services... Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2018-01-05 00:00:00 UTC ]
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Print book market grows for third year running

The print book market has posted growth in value for the third year running, with 2017 inching up 0.09% on 2016. Continue reading at The Bookseller

[ The Bookseller | 2018-01-04 00:00:00 UTC ]
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The Power named among Obama's 'best books' of 2017

Former US president Barack Obama has named British author Naomi Alderman’s The Power as one of his favourite books of 2017. Continue reading at The Bookseller

[ The Bookseller | 2018-01-03 00:00:00 UTC ]
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Czech Book Market Gains Tempered by Tax Rates, Falling Prices

Czech publishers see gains in 2016's market performance but are concerned about stubbornly high VAT rates and falling book prices. The post Czech Book Market Gains Tempered by Tax Rates, Falling Prices appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2017-12-07 00:00:00 UTC ]
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ANEL’s Richard Prieur on the Strengths of the French Canadian Book Market

Richard Prieur, executive director of ANEL in Québec, talks about the association’s work to support the flourishing francophone book market in Canada. The post ANEL’s Richard Prieur on the Strengths of the French Canadian Book Market appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2017-11-13 00:00:00 UTC ]
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Maks Giordano at THE ARTS+ on Book Marketing: Think ‘Hyperinnovation’

As staged in THE ARTS+ at the Frankfurt Book Fair, the German digital strategist Maks Giordano talks about reaching customers on an 'exponential curve.' The post Maks Giordano at THE ARTS+ on Book Marketing: Think ‘Hyperinnovation’ appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2017-10-26 00:00:00 UTC ]
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Ukrainian Publishers Look to Further Develop Their Book Market and International Profile

With a bright, new stand design and a newly launched Ukrainian Book Institute, the country's publishers and literature made a big splash in Frankfurt. The post Ukrainian Publishers Look to Further Develop Their Book Market and International Profile appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2017-10-13 00:00:00 UTC ]
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'Sigh of relief' over Italy's book market

Italy's book market is “leaving the [economic] crisis behind” with “positive signals” including a small rise in the value of print sales. Continue reading at The Bookseller

[ The Bookseller | 2017-10-12 00:00:00 UTC ]
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Authors help crowdfund Cain's book after it received 30 rejections

Authors David Walliams, David Nicholls and S J Watson are among those who have pledged money to crowdfund the publication of journalist Matt Cain’s book after it was rejected more than 30 times by traditional publishers. Continue reading at The Bookseller

[ The Bookseller | 2017-10-07 00:00:00 UTC ]
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Academic Publishing in China 2017: The Academic Book Market in China

When Shanghai Jiaotong University hosted a fourth forum of China’s academic publishers last month, however, the consensus among the speakers was that the sector’s “Going Out” strategy is now entering its 2.0 era. Continue reading at Publishers Weekly

[ Publishers Weekly | 2017-09-22 00:00:00 UTC ]
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At Frankfurt’s ‘The Markets’: Nielsen’s Andre Breedt on Edible Books and Competition

He has book-eating children and sees more change ahead for international publishing. Nielsen Book's Andre Breedt briefs Frankfurt Buchmesse's 'The Markets' The post At Frankfurt’s ‘The Markets’: Nielsen’s Andre Breedt on Edible Books and Competition appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2017-09-21 00:00:00 UTC ]
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Russian Book Market Consolidation: Is It Closing Out Smaller Players?

Larger book publishing companies in Russia attract more government support, say critics, while smaller houses struggle to keep up. The post Russian Book Market Consolidation: Is It Closing Out Smaller Players? appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2017-09-12 00:00:00 UTC ]
More news stories like this | News stories tagged with: #smaller players #government support