Specs Who Michele Promaulayko Current gig Editor in chief of Cosmopolitan and editorial director of Seventeen Previous gig Editor in chief, Yahoo Health Twitter @michprom Age 46 Adweek: Right around the time that you were named editor of Cosmopolitan, E! began filming a docuseries about the magazine, So Cosmo [premiering Feb. 8]. What was it like getting this huge job and then immediately being on a reality show? Michele Promaulayko: It was next-level insane. It was kind of just a trial by fire, you just get thrown in. That's Cosmo—everything's done in big fashion—but it was kind of crazy. Did you know that you were going to be part of a TV show when you signed on to become editor? Well, it's funny … Yes and no. Yes, in the sense that I knew about it from having read about it, but it wasn't something that factored largely into the conversation. So it was a little head-spinning, but it's such a great opportunity for our brand and also for the brands that work with us. And, I mean, what brand wouldn't die to have this? But it's a lot in your first eight weeks. It's not like they were following me around all the time—I'm peripheral [to the story]—but they were here. You recently spent a year and a half at Yahoo. How does that experience factor into what you're doing at Cosmo, where the digital and print sides are mostly separate? One of the things that we're doing is trying to create a little bit more fluidity between the two sides. They've been siloed... Continue reading at 'AdWeek'
[ AdWeek | 2017-01-18 00:00:00 UTC ]
Millennial women who grew up reading JK Rowling’s wizard series are driving sales in other genres as they reach their 20s and 30s, according to recent researchThe women switched on to books by Harry Potter are shaping the literary world, according to new research, boosting the market in... Continue reading at The Guardian
[ The Guardian | 2016-03-17 00:00:00 UTC ]
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Time Inc. has had a string of acquisitions and launches aimed at young women over the past year, from HelloGiggles to homegrown startups Mimi and Motto. Like the publishing giant itself, the Gen Y strategy reflects the awareness that young people aren’t all alike. So each site targets audiences... Continue reading at Digiday
[ Digiday | 2016-02-29 00:00:00 UTC ]
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Allison’s new series about young women off to college looks to repeat the success of another Boom! Studios series. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-12-09 00:00:00 UTC ]
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Time Inc. is close to acquiring Jane Pratt's xoJane and xoVain sites for an undisclosed sum as it looks to increase its content targeting millennial women, sources tell Adweek. The New York publisher is interested in buying Pratt's two sites to build up its focus on digital-only brands, which... Continue reading at AdWeek
[ AdWeek | 2015-10-17 00:00:00 UTC ]
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Led by girl-focused comics, sales of kids' and YA graphic novels continue to grow and publishers used New York Comic Con to launch a spate of new properties targeting girls and young women. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-10-15 00:00:00 UTC ]
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Young women about to enter college will be glad to have one more item to pack: "The Her Campus Guide to College Life: How to Manage Relationships, Stay Safe and Healthy, Handle Stress, and Have the Best Years of Your Life." Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-05-28 00:00:00 UTC ]
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PopSugar produces dozens of videos each week for its audience of millennial women, and then it tailors them for each distribution platform. The publisher posts longer videos on YouTube and on its own site, while Facebook gets more clips and flashy text graphics, because the platform autoplays... Continue reading at Digiday
[ Digiday | 2015-04-27 00:00:00 UTC ]
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The cocktail party at the trendy Crosby Street Hotel in SoHo could have been a networking event for a hip New York investment bank or publishing house—a swarm of young women in their late 20s and 30s, mostly in business attire. But the attendees weren’t thinking about their careers. They were... Continue reading at Slate
[ Slate | 2014-10-01 00:00:00 UTC ]
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Homoerotic “Boy Love” manga aimed at young women and raunchy teen literature made up... Continue reading at The Bookseller
[ The Bookseller | 2013-02-18 00:00:00 UTC ]
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Although print accounts for 80% of Hearst's revenues, the publisher is spending 80% of its time on the "huge potential" of digital, according to Ella Dolphin, publishing director of Hearst Magazines UK's young women's group. Continue reading at Media Week
[ Media Week | 2012-05-09 00:00:00 UTC ]
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An online community for young writers, Figment aims to let users steer the conversations while connecting them to the larger world of literature.NEW YORK — It started with a story for a magazine. In 2008, during a trip to Japan, New Yorker staff writer Dana Goodyear decided to write about... Continue reading at Los Angeles Times
[ Los Angeles Times | 2012-04-08 00:00:00 UTC ]
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