Cornerstone has triumphed in a five-way auction to publish a guide to creativity from a former chief marketing officer at Nike, Greg Hoffman. Continue reading at 'The Bookseller'
[ The Bookseller | 2020-11-20 06:18:40 UTC ]
Singer Charlotte Church and her parents have settled her phone-hacking damages action against the publishers of the now defunct News of the World for 600,000 pounds (NZ$1.1 million). Continue reading at Stuff
[ Stuff | 2012-02-27 00:00:00 UTC ]
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For businesses outside of publishing, creating a digital marketing strategy is a rather straightforward endeavor — use digital media to introduce and marry the supplier of the good or service with a consumer. For publishers, however, devi ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2012-02-23 00:00:00 UTC ]
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The Indian book market grew by 45% in volume and 40% in value over the first half of 2011, with... Continue reading at The Bookseller
[ The Bookseller | 2012-02-22 00:00:00 UTC ]
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#rapid growth
As much as a quarter of fiction ebooks sold in the UK could be from self-published writers, as... Continue reading at The Bookseller
[ The Bookseller | 2012-02-17 00:00:00 UTC ]
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#self-published authors
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Headline has won out in a seven-way auction for a US début novel reportedly sold for more... Continue reading at The Bookseller
[ The Bookseller | 2012-02-17 00:00:00 UTC ]
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#reportedly sold
Thriller-writer Frederick Forsyth has been awarded the Crime Writers’ Association (CWA)... Continue reading at The Bookseller
[ The Bookseller | 2012-02-16 00:00:00 UTC ]
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#crime writers
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Penguin has picked up three gongs at the Publishers Publicity Circle (PPC) annual awards, with... Continue reading at The Bookseller
[ The Bookseller | 2012-02-16 00:00:00 UTC ]
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#ppc awards
Bestselling author Rosamund Lupton has hailed self-published authors at an event to mark half a... Continue reading at The Bookseller
[ The Bookseller | 2012-02-15 00:00:00 UTC ]
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Despite a stabilizing economy, many publishers still function with a “lean” staff. In order to accommodate growing digital demands and a wider advertising portfolio with a thinner team, some companies are finding solutions outside their office walls. Continue reading at Folio Magazine
[ Folio Magazine | 2012-02-15 00:00:00 UTC ]
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#office walls
Melville, NY, February 14, 2012 – Newsday has been recognized by the New York News Publishers Association with three Awards for Excellence for its superior journalism. Award winners will be honored at a reception in Albany on Wednesday, Apr ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2012-02-14 00:00:00 UTC ]
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Bridget Marmion, who has had long tenures in sales and marketing at FSG, Random House and Houghton Mifflin Harcourt, has started her own firm, Your Expert Nation. Continue reading at Publishers Weekly
[ Publishers Weekly | 2012-02-08 00:00:00 UTC ]
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#random house
The Cult of the Leader (Wiley), written by Christopher Bones, has been named as the CMI... Continue reading at The Bookseller
[ The Bookseller | 2012-02-08 00:00:00 UTC ]
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Imagine buying a car that locks you into one brand of fuel. That new BMW only runs on BMW gas. There are plenty of BMW gas stations around, so convenience isn't an issue. But if a different brand of gas station offers a discount, a membership program, or some other marketing campaign, you can't... Continue reading at Publishers Weekly
[ Publishers Weekly | 2012-02-03 00:00:00 UTC ]
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#membership program
#marketing campaign
Buoyed by a strong finish to 2011, indie booksellers celebrated their independence at this year’s seventh annual American Booksellers Association Winter Institute held at the Astor Crowne Plaza in New Orleans, January 18–20. Some who recently opened second stores, like Peter Makin at Brilliant... Continue reading at Publishers Weekly
[ Publishers Weekly | 2012-01-27 00:00:00 UTC ]
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#strong finish
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Blackwell has won a £2.5m tender from the Ministry of Defence to supply books to 19... Continue reading at The Bookseller
[ The Bookseller | 2012-01-26 00:00:00 UTC ]
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W H Smith says it increased its market share over the Christmas period, with retail analysts... Continue reading at The Bookseller
[ The Bookseller | 2012-01-26 00:00:00 UTC ]
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Gareth Brookes' The Black Project has won Myriad Editions' first competition for a... Continue reading at The Bookseller
[ The Bookseller | 2012-01-24 00:00:00 UTC ]
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Children's publishing emerged relatively unscathed from a recessionary 2011, with 13 of the... Continue reading at The Bookseller
[ The Bookseller | 2012-01-23 00:00:00 UTC ]
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Even as more consumers buy dedicated digital reading devices and tablets, a hybrid market for books is developing in which readers will buy both print and digital books. That was one of the main conclusions from Verso Digital’s “2011 Survey of Book-Buying Behavior,” presented by the company’s... Continue reading at Publishers Weekly
[ Publishers Weekly | 2012-01-20 00:00:00 UTC ]
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#digital books
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In a b-to-b twist on the e-commerce craze, Penton launched an online auction site that can scale across all the verticals the company targets. Continue reading at Folio Magazine
[ Folio Magazine | 2012-01-20 00:00:00 UTC ]
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#e-commerce craze