Richard Mollet, chief executive of The Publishers Association, has welcomed the "clarity... Continue reading at 'The Bookseller'
[ The Bookseller | 2013-06-14 00:00:00 UTC ]
The International Publishers Association this year opens several targeted informational programs to Frankfurt's trade visitors this week. The post At Frankfurter Buchmesse: Key IPA Events Are Open to Trade Visitors appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2019-10-14 06:30:55 UTC ]
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Going in-house isn't a question of when or if for major marketers today but rather what they will take in-house. Doing so gives them more control as well as the ability to keep up with the growing needs of digital content today. The post Marketers feel growing pains as in-house agencies become... Continue reading at Digiday
[ Digiday | 2019-10-11 04:01:45 UTC ]
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In the past, the customer journey was thought to be, or at least accepted as, primarily linear — meaning customers followed a predictable path to purchase over and over. For example, an individual might see a commercial, research the product online and head into the store to purchase it. It... Continue reading at Advertising Age
[ Advertising Age | 2019-10-10 14:00:00 UTC ]
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America’s Newspapers—the association formed from the merger of the Inland Press Association and Southern Newspaper Publishers Association—was ceremonially launched Oct. Continue reading at Editor & Publisher
[ Editor & Publisher | 2019-10-07 15:10:01 UTC ]
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Judging by the dozens of cannabis pitches I receive weekly, weed—which is increasingly gaining recreational legal status across the U.S., despite the hundreds of thousands of people who continue to be arrested for it every year—is ripe for advertising opportunities. Here’s one standout cannabis... Continue reading at Advertising Age
[ Advertising Age | 2019-10-04 20:07:05 UTC ]
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The export-reliant UK industry's publishers association raises the alarm, having invoiced close to US$160 million in printed books last year. The post UK Publishers Association Slams Trump Tariffs: Book Exports as ‘Collateral Damage’ appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2019-10-04 12:53:41 UTC ]
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The British Book Awards and The Bookseller’s working class survey have been shortlisted for prizes at this year’s Professional Publishers Association (PPA) Independent Publisher Awards. Continue reading at The Bookseller
[ The Bookseller | 2019-10-02 16:52:21 UTC ]
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Set at London's Barbican Centre on October 10, the UK Publishers Association's Brexit Forum is will offer discussions on key Brexit challenges and legal advice for book publishers. The post The UK’s Publishers Association Schedules an ‘Urgent’ Brexit Forum appeared first on Publishing... Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2019-09-30 12:30:51 UTC ]
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The Publishers Association has convened a free industry-wide event to help the trade deal with the legal and logistical challenges of a no-deal Brexit. Continue reading at The Bookseller
[ The Bookseller | 2019-09-29 18:05:04 UTC ]
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Ahead of a contentious 2020 U.S. presidential election, two trade bodies representing media agencies and publishers are working toward more sophisticated brand safety standards and how to apply them to news content. These organizations--the American Association of Advertising Agencies and... Continue reading at AdWeek
[ AdWeek | 2019-09-27 20:14:59 UTC ]
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Emma House, deputy chief executive of the Publishers Association, is leaving the organisation after 10 years. Continue reading at The Bookseller
[ The Bookseller | 2019-09-11 14:07:31 UTC ]
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The IBPA has filed a complaint with Audible on behalf of 27 independent publishers that object to Audible Captions functionality. The post IBPA Backs US Publishers Association in Objections to ‘Audible Captions’ appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2019-09-11 03:13:25 UTC ]
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In June, the Southern Newspaper Publishers Association (SNPA) and the Inland Press Association approved a plan to consolidate the two Continue reading at Editor & Publisher
[ Editor & Publisher | 2019-09-06 07:00:00 UTC ]
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Meredith Corp. announced several promotions within its Digital Content Group this week: [caption id="attachment_170397" align="alignright" width="150"] Jessica Plautz[/caption] Jessica Plautz was promoted to the director of content operations, succeeding Ron Kelly, who departed the company in... Continue reading at Folio Magazine
[ Folio Magazine | 2019-08-29 18:50:41 UTC ]
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"We are building a more franchise approach to content," said Edward Bearryman, head of content and communities at News UK. "As many brands in the digital space find, bringing in audiences with content is easy, but digital content brands can struggle with loyalty." The post How The Sun’s fantasy... Continue reading at Digiday
[ Digiday | 2019-08-29 04:00:39 UTC ]
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Reuters today unveiled plans to enhance its digital content platform Reuters Connect with ‘end-to-end’ production apps offering creation, production and Continue reading at Editor & Publisher
[ Editor & Publisher | 2019-08-20 15:02:57 UTC ]
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The publishers' association in Riga is mounting a new bid to ease the country's VAT rates on books, after enduring sharp hikes and only modest decreases. The post Latvian Publishers Association Demands a Cut in the VAT Rate on Books appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2019-08-15 05:30:56 UTC ]
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In a first-time focus on the Middle East's publishing industry, the International Publishers Association is planning a regional event in the Jordanian capital. The post IPA Outlines a First Middle East Regional Seminar in Amman appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2019-08-13 13:55:30 UTC ]
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Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. You can get an audio version of this briefing on your Alexa device; sign up here. Walmart removes pro-gun T-shirt listings Walmart has removed T-shirts with pro-gun slogans from its website... Continue reading at Advertising Age
[ Advertising Age | 2019-08-13 10:25:56 UTC ]
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Put your text here. image By Porter Anderson, Editor-in-Chief | @Porter_Anderson subhed xxx The post International Publishers Association Outlines First Amman Regional Seminar appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2019-08-13 05:55:48 UTC ]
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