Confessions of an ad tech veteran: ‘Publishers need to audit their exchanges’

Header bidding as become a hot topic in publishing as a means of driving better programmatic ad yields, and even Facebook wants in on the action. But in our latest Confession, an ad tech veteran tells us how the race to adopt header bidding is a classic example of why ad tech tax isn't being stamped out. The post Confessions of an ad tech veteran: ‘Publishers need to audit their exchanges’ appeared first on Digiday. Continue reading at 'Digiday'

[ Digiday | 2016-09-08 00:00:00 UTC ]
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Publishing in the Baltic Region 2018: An Introduction to Publishing in Lithuania

The executive director of the Lithuanian Publishers Association surveys the literary scene. Continue reading at Publishers Weekly

[ Publishers Weekly | 2018-03-23 00:00:00 UTC ]
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The profits from publishing: a publisher's perspective

Andrew Franklin, m.d. of Profile Books, gives a publisher's perspective on the topic of author pay. Continue reading at The Bookseller

[ The Bookseller | 2018-03-03 00:00:00 UTC ]
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Nine Criteria for Hybrid Publishing from the Independent Book Publishers Association

The IPBA has released a 9-point outline for hybrid publishers with author-subsidized business models to operate reputably and maintain quality standards. The post Nine Criteria for Hybrid Publishing from the Independent Book Publishers Association appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2018-02-26 00:00:00 UTC ]
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The publishing company that's only publishing female authors in 2018

One publishing company has taken up a challenge to put out only books by female authors this year. Continue reading at BBC News

[ BBC News | 2018-02-15 00:00:00 UTC ]
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Tara Westover | 'My biggest fear wasn't that it wouldn't get published but that it would get published when it didn't deserve to be'

A remarkable tale of the importance of education by Tara Westover is destined for big things, predicts Caroline Sanderson. Continue reading at The Bookseller

[ The Bookseller | 2018-02-06 00:00:00 UTC ]
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As Facebook retreats from publishers, Snapchat is rolling out a publisher charm offensive

The disappearing messages app is stepping up efforts to curry favor with publishers as Facebook deprioritizes them. The post As Facebook retreats from publishers, Snapchat is rolling out a publisher charm offensive appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2018-01-19 00:00:00 UTC ]
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Wednesday Wake-Up Call: The Future of Ads on Amazon's Alexa. Plus, Diageo Suspends Snapchat Ads

Vice: Vice Media suspended President Andrew Creighton and Chief Digital Officer Mike Germano as it probes harassment complaints about them, Bloomberg News reports.Out: Patrick Scissons is out as KBS' global chief creative officer, after a year marked by high-profile departures from the agency,... Continue reading at Advertising Age

[ Advertising Age | 2018-01-03 00:00:00 UTC ]
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Digital Publishers Find Shared Purpose at W3C Publishing Summit

Publishers, librarians, and digital leaders gathered in San Francisco last week for the W3C Publishing Summit. Participants stressed the pressing need for a common digital standard and looked to the future of digital publishing. Continue reading at Publishers Weekly

[ Publishers Weekly | 2017-11-13 00:00:00 UTC ]
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Frankfurt CEO Talk: Defending Freedom to Publish and Role of Publishers

Defending freedom to publish, Frankfurt's CEO Talk featured Simon & Schuster CEO Carolyn Reidy and Albin Michel VP Guillaume Dervieux. The post Frankfurt CEO Talk: Defending Freedom to Publish and Role of Publishers appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2017-10-12 00:00:00 UTC ]
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Academic Publishing in China 2017: Hot Topics in Chinese Academic Publishing

Top-tier Chinese universities—namely Peking University, Shanghai Jiaotong University, Tsinghua University, and Zhejiang University—lead the pack in science, technology, engineering, and mathematics research. Continue reading at Publishers Weekly

[ Publishers Weekly | 2017-09-22 00:00:00 UTC ]
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Academic Publishing in China 2017: Shaanxi Normal University General Publishing House

Publications on Shaanxi regional culture and history—such as "A Comprehensive History of Shaanxi" are a niche segment at SNUGPH. Continue reading at Publishers Weekly

[ Publishers Weekly | 2017-09-22 00:00:00 UTC ]
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Freedom to Publish: FEP’s Mota Warns Romania May Allow Only One State Textbook Publisher

'Wearing the stigma of the former communist regime,' says the FEP's Henrique Mota, a single state-owned publisher may control all of Romania's textbooks. The post Freedom to Publish: FEP’s Mota Warns Romania May Allow Only One State Textbook Publisher appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2017-08-28 00:00:00 UTC ]
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Global Publishing Leaders 2017: Shinchosha Publishing Co Ltd

Shinchosha Publishing Company was founded in 1896 and publishes general literature, fiction, nonfiction, fine arts, philosophy and dictionaries as well as manga. Continue reading at Publishers Weekly

[ Publishers Weekly | 2017-08-25 00:00:00 UTC ]
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Global Publishing Leaders 2017: Shueisha Publishing Co., Ltd.

Shueisha is a major publisher in Japan and the largest manga publisher in the world with a market share in Japan of 30%. Continue reading at Publishers Weekly

[ Publishers Weekly | 2017-08-25 00:00:00 UTC ]
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Global Publishing Leaders 2017: Kadokawa Shoten Publishing Co., Ltd.

Kadokawa Shoten is a well-established Japanese publisher of books, Mangas and Manga magazines. Continue reading at Publishers Weekly

[ Publishers Weekly | 2017-08-25 00:00:00 UTC ]
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Ad Age Wake-Up Call: Changes Ahead for Social Media Video Ads, and Other News to Know Today

Good morning. Welcome to Ad Age's Wake-Up Call, our daily roundup of advertising, marketing and digital-related news. What people are talking about today: Social media video advertising. It's been in the news a lot in the last 24 hours, with a few different developments of note to anyone keeping... Continue reading at Advertising Age

[ Advertising Age | 2017-08-18 00:00:00 UTC ]
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Gulf Publishing Co. Acquires Century-Old Oildom Publishing

The Houston-based energy industry publisher makes its first major move since last year's management buyout. The post Gulf Publishing Co. Acquires Century-Old Oildom Publishing appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2017-05-03 00:00:00 UTC ]
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UK publishers apply for offices in Sharjah's Publishing City

At least three UK publishers have applied to have bases in Sharjah’s “Publishing City”, The Bookseller has learned. Continue reading at The Bookseller

[ The Bookseller | 2017-04-27 00:00:00 UTC ]
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Indie publishers 'spurred on' to publish more from Trump's banned nations

Independent publishers have been “spurred on” to continue producing works that give a voice to silenced nations following President Trump's controversial "travel ban". Continue reading at The Bookseller

[ The Bookseller | 2017-02-02 00:00:00 UTC ]
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German Publishers Association Cheers EC Commitments from Amazon: ‘Another Victory for Publishers’

Perhaps nowhere is there such a jubilant response to the European Commission's pressure on Amazon than in Germany. The Börsenverein hails the week's events. The post German Publishers Association Cheers EC Commitments from Amazon: ‘Another Victory for Publishers’ appeared first on Publishing... Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2017-01-27 00:00:00 UTC ]
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