Conde Nast International’s digital chief: ‘You can’t win a race for reach’

"The race for reach is over," Conde Nast International digital chief Wolfgang Blau said at the Digiday Publishing Summit Europe in Nice, France, on Thursday. Instead the focus is back to basics: building a passionate audience around a topic and establishing deep connections to them. For Conde title Vogue, that means having many different international editions that have their own identities while at the same time developing common services, like a content-management system, that cater to each. The post Conde Nast International’s digital chief: ‘You can’t win a race for reach’ appeared first on Digiday. Continue reading at 'Digiday'

[ Digiday | 2016-10-27 00:00:00 UTC ]
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Hodder, Penguin and Bloomsbury win at BMS marketing awards

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[ The Bookseller | 2013-03-04 00:00:00 UTC ]
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Bloody Sunday books win Christopher Ewart-Biggs Memorial Prize

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[ The Bookseller | 2013-03-04 00:00:00 UTC ]
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Forget Digital-First, How About Technology-First?

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[ Folio Magazine | 2013-03-01 00:00:00 UTC ]
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Everett wins Sheridan Morley prize

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[ The Bookseller | 2013-02-27 00:00:00 UTC ]
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Lewis Lapham: The Digital Age Will Produce “a Montaigne and a Shakespeare”

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[ Publishing Perspectives | 2013-02-27 00:00:00 UTC ]
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Sphere wins Very British Problems

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[ The Bookseller | 2013-02-22 00:00:00 UTC ]
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Cornwell wins $50m lawsuit

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[ The Bookseller | 2013-02-20 00:00:00 UTC ]
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Digital raunch on top in Japan

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[ The Bookseller | 2013-02-18 00:00:00 UTC ]
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[ Publishers Weekly | 2013-02-16 00:00:00 UTC ]
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Faster Digital Growth Key At MegaConference

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[ Editor & Publisher | 2013-02-15 00:00:00 UTC ]
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[ The Bookseller | 2013-02-14 00:00:00 UTC ]
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Hearst president David Carey: Apple taught people 'how to buy digital content'

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[ Engadget | 2013-02-12 00:00:00 UTC ]
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[ Publishers Weekly | 2013-02-08 00:00:00 UTC ]
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[ The Bookseller | 2013-02-07 00:00:00 UTC ]
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Video chat with Pulitzer Prize-winning humorist Dave Barry

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[ Los Angeles Times | 2013-02-07 00:00:00 UTC ]
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[ Engadget | 2013-02-02 00:00:00 UTC ]
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[ The Bookseller | 2013-01-31 00:00:00 UTC ]
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[ Publishing Perspectives | 2013-01-30 00:00:00 UTC ]
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