Conde Nast Entertainment Hires YouTube Stars for Original Video Push

The Conde Nast of old aimed to sign star scribes like Christopher Hitchens and photographers like Annie Lebowitz. The Conde Nast of now has its sights set on YouTube stars.To meet the content demands of its growing millennial audience, the magazine publisher's digital-video division, Conde Nast Entertainment, has begun signing YouTube stars to wide-reaching agreements that will make the publisher the exclusive representative for the creators' digital deals, including ad sales for their YouTube channels. As part of the deals, the YouTube creators will star in original shows to air on Conde Nast's properties and contribute to its various publications.The first of these deals is with make-up artist Kandee Johnson, whose main YouTube channel boasts 2.4 million subscribers and has notched 262.9 million views. Ms. Johnson will star in a number of original series to be produced by Conde Nast Entertainment. Those series will run across Conde Nast's YouTube channels, publication sites and its streaming video site, The Scene, as well as on properties that it has syndication deals with, such as AOL, Yahoo, Dailymotion, Roku and Xbox. Continue reading at AdAge.com Continue reading at 'Advertising Age'

[ Advertising Age | 2014-11-14 00:00:00 UTC ]
News tagged with: #sights set #youtube stars #youtube channels #original shows

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Time Inc. invested heavily in video initiatives under Laura Lang, but even as the company prepares to transfer leadership to new CEO Joe Ripp, the medium remains a priority. Continue reading at Folio Magazine

[ Folio Magazine | 2013-08-13 00:00:00 UTC ]
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Music industry changes its tune in copyright lawsuit against YouTube channel Fullscreen

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[ PC World | 2013-08-08 00:00:00 UTC ]
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Search for trade's Rising Stars kicks off

The Bookseller has begun its search for its third annual Rising Stars, a listing of the industry... Continue reading at The Bookseller

[ The Bookseller | 2013-08-07 00:00:00 UTC ]
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VIDEO: Meet the Author: Ben Wilson

Author Ben Wilson talks to the BBC's Nick Higham about his book charting the British Navy's history Continue reading at BBC News

[ BBC News | 2013-07-31 00:00:00 UTC ]
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'Parapalooza' YouTube channel features people reading from their favorite titles

The new YouTube channel encourages readers to upload a video of themselves sharing a paragraph from a favorite book. Continue reading at The Christian Science Monitor

[ The Christian Science Monitor | 2013-07-27 00:00:00 UTC ]
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VIDEO: How to Make the Perfect Comic Book TV Show

As the nation's geeks and nerds pack away their spandex and cardboard cosplay costumes (until October's New York Comic-Con of course) staff writer and office comic book aficionado Sam Thielman explains who should be TV's next smash hit superheroes.     Continue reading at AdWeek

[ AdWeek | 2013-07-25 00:00:00 UTC ]
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VIDEO: Music to read books by

The Bookshop Band write songs inspired by the books of visiting authors like The Unlikely Pilgrimage of Harold Fry's Rachel Joyce. Continue reading at BBC News

[ BBC News | 2013-07-22 00:00:00 UTC ]
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Comic-Con 2013: A look at past comic books and a glimpse of the genre's future (+video)

Gerard Jones, author of 'Men of Tomorrow: Geeks, Gangsters, and the Birth of the Comic Book,' explains the origins of comic books, the hardships they went through, and where they are apt to go next.  Continue reading at The Christian Science Monitor

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'Saving Mr. Banks' trailer explores how 'Mary Poppins' was adapted for the big screen (+video)

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Reese Witherspoon to star in film of Cheryl Strayed's book 'Wild'

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[ Los Angeles Times | 2013-07-17 00:00:00 UTC ]
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Ether for Authors: Agent Kristin Nelson Signs Self-Publishing Star Barbara Freethy

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[ Publishing Perspectives | 2013-07-16 00:00:00 UTC ]
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VIDEO: JK Rowling secret book tops book chart

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Paula Deen to star in comic book

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[ The Christian Science Monitor | 2013-07-14 00:00:00 UTC ]
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[ Editor & Publisher | 2013-07-12 00:00:00 UTC ]
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Instagram Debuts Video Embeds, Could Alter Publishing Habits

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[ Publishing Perspectives | 2013-07-08 00:00:00 UTC ]
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Perform hires Martyn Jones as its global brand sponsorship director

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[ Media Week | 2013-07-05 00:00:00 UTC ]
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[ Editor & Publisher | 2013-07-03 00:00:00 UTC ]
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Into the heart of CERN: an underground tour of the Large Hadron Collider (video)

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[ Engadget | 2013-07-03 00:00:00 UTC ]
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Paula Deen publisher cancels book deal. Now what? (+video)

Paula Deen was supposed to release "Paula Deen's New Testament: 250 Favorite Recipes, All Lightened Up" in October. But Ballantine Books canceled the release, even though it was already No. 1 in pre-orders on Amazon. Continue reading at The Christian Science Monitor

[ The Christian Science Monitor | 2013-07-02 00:00:00 UTC ]
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