Condé Nast Cuts Deal With Amazon To Turn Magazine Subscriptions Into An All–Access Business

Condé Nast has struck a deal with Amazon that will give the Vogue, Vanity Fair, and New Yorker publisher access to 200 million potential new subscribers who are already spending money shopping on Amazon, according to a Reuters exclusive. The deal, the first of its kind, will allow Condé Nast to offer print and digital subscriptions to its titles directly through Amazon, which will take a cut of the revenue. Going through Amazon allows Condé Nast to simplify its subscription process, which traditionally happens through direct mail and the insert cards tucked into magazines' print editions. Customers will be able to manage all aspects of their subscriptions within their Amazon accounts. Condé Nast president Bob Sauerberg tells Reuters: "We want to go from selling print subscriptions to selling access to all our content." Selling both print and digital subscriptions through Amazon should help the publisher increase its number of digital readers, who currently comprise 4% of its subscribers base.Read Full Story     Continue reading at 'Fast Company'

[ Fast Company | 2013-08-20 00:00:00 UTC ]
News tagged with: #print editions #vanity fair #direct mail #digital readers

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B&N Reworks Microsoft Deal Making Nook Split Likely

A little more than two years after Barnes & Noble reached an agreement with Microsoft that created Nook Media, the two companies have terminated the original deal. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-12-04 00:00:00 UTC ]
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Dealing with Debt: Christian Books Tell How to Avoid It, Eliminate It

The latest statistics show an increase in U.S. consumer borrowing. While more spending can indicate increased confidence in the economy, new books from Christian publishers address the risks of too much debt, which can cause both emotional and spiritual stress. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-12-04 00:00:00 UTC ]
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Martha Stewart Opening Cafe as Lifestyle Magazines Falter

Martha Stewart is expanding her home-goods empire, this time by offering food and drink directly to her legions of devotees with her first cafe.Martha Stewart Cafe will open in the Starrett-Lehigh Building in Manhattan's Chelsea neighborhood, where the domestic maven's company headquarters are... Continue reading at Advertising Age

[ Advertising Age | 2014-12-03 00:00:00 UTC ]
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Kobo Extends E-book Access to More E Ink Devices

E-book retailer Kobo is teaming with screen manufacturer E Ink Holdings to offer wider access to the Kobo ebook catalog. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-12-03 00:00:00 UTC ]
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Campaign group launches 'Amazon Free' shopping guide

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[ The Bookseller | 2014-12-02 00:00:00 UTC ]
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What Evernote and Uber Deals Mean For the Future of Media

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[ Editor & Publisher | 2014-12-01 00:00:00 UTC ]
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Big Rights Deals for Barcelona Author’s Debut Novel

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[ Publishing Perspectives | 2014-12-01 00:00:00 UTC ]
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The Leading Players in the Amazon-Hachette Dispute: Notables of 2014

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[ Publishers Weekly | 2014-11-28 00:00:00 UTC ]
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[ The Bookseller | 2014-11-27 00:00:00 UTC ]
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Virgin buys business book from basketball coach

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[ The Bookseller | 2014-11-26 00:00:00 UTC ]
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[ Publishers Weekly | 2014-11-25 00:00:00 UTC ]
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[ The Bookseller | 2014-11-25 00:00:00 UTC ]
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[ Publishers Weekly | 2014-11-21 00:00:00 UTC ]
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[ The Bookseller | 2014-11-20 00:00:00 UTC ]
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[ The Bookseller | 2014-11-19 00:00:00 UTC ]
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[ PC World | 2014-11-19 00:00:00 UTC ]
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[ Fast Company | 2014-11-19 00:00:00 UTC ]
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[ Publishers Weekly | 2014-11-19 00:00:00 UTC ]
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[ The Bookseller | 2014-11-19 00:00:00 UTC ]
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[ Folio Magazine | 2014-11-18 00:00:00 UTC ]
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