Combat Gent is launching a Father’s Day digital campaign today to scout out dads who still think acid wash Levi’s jeans are cool by replacing them with more modern trousers. The online menswear retailer is using the upcoming holiday to launch a new line of denim products also launching today. The Facebook, Instagram and Twitter campaign asks consumers to send in pictures of "dad jean offenders"—think "Obama jean, high-waisted" styles that went out of style years ago—with the hashtag #CGDadJeans, according to Vishaal Melwani, co-founder of Combatant Gentlemen. Submissions will run through June 9, and tagged photos will then be published on Combat Gent’s accounts next week. Fans can vote on which look is the worst by "liking" and retweeting images. The winner—or style loser, depending on how you see it—will win three pairs of Combat Gent jeans. Based on the results from recent previous campaigns, Combat Gent expects for the Father’s Day effort to directly impact sales. The brand ran a similar photo-based social campaign for Memorial Day, resulting in a 15 to 20 year-over-year boost in sales during the weekend as a result of using social. These promotions have also bumped up organic search results from consumers who learn about the brand first on social. As an online pure play, the goal is that these one-off, time-sensitive campaigns will pay off in driving repeat sales and loyalty for Combat Gent. Melwani wasn’t sure on how many of these campaigns the brand runs each... Continue reading at 'AdWeek'
[ AdWeek | 2014-06-03 00:00:00 UTC ]
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In 1966, after more than a quarter century in obscurity, the Dominica-born British author Jean Rhys published what is now considered to be her masterpiece. Wide Sargasso Sea is an astonishing, hallucinatory fantasy about the early life, and eventual psychological disintegration, of the first... Continue reading at Literrary Hub
[ Literrary Hub | 2023-08-24 12:59:00 UTC ]
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Rabbi Donniel Hartman urges Jews to forge a connection between themselves and 3,000 years of Jewish life in his new book, Who Are the Jews—and Who Can We Become?. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-08-23 04:00:00 UTC ]
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Defamation trial hears Mark Willacy criticised ‘Murdoch’s people’ in email to confidential source after Daily Telegraph questioned reports on ex-commandoFollow our Australia news live blog for the latest updatesGet our morning and afternoon news emails, free app or daily news podcastThe ABC... Continue reading at The Guardian
[ The Guardian | 2023-08-01 05:44:11 UTC ]
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Jeff Trexler, interim director of the Comic Book Legal Defense Fund, told PW that the book bans happening across the country were a topic of much conversation at San Diego Comic-Con. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-07-28 04:00:00 UTC ]
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As more Quebecers come to libraries for services not found on the shelf, some librarians are calling for Montreal to follow the lead of other Canadian cities and hire social workers. Continue reading at CBC
[ CBC | 2023-07-10 08:00:00 UTC ]
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Sound too good to be true? Well I have news for you, dear aspiring writer, you can get yourself a phone call or a manuscript critique from a fancy literary agent by bidding at this year’s Literary Agents of Change Auction. The LAOC is an organization that believes that advancing the publishing... Continue reading at Literrary Hub
[ Literrary Hub | 2023-06-15 17:12:39 UTC ]
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Texas's Governor signs a bill into law that gives him power over what books can be in libraries *and* forces ratings on books. Continue reading at Book Riot
[ Book Riot | 2023-06-15 10:40:00 UTC ]
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If you’re tired of hearing your dad talk about how he can never find time to get through his reading list, it’s time to nip that in the bud. This Father’s Day, give up a subscription to Headway Premium, the top-rated learning app that makes it easier than ever to learn something new every... Continue reading at PC World
[ PC World | 2023-06-12 08:00:00 UTC ]
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In honor of Pride Month, the White House today announced a set of actions designed to protect LGBTQIA+ communities, including the appointment of a new coordinator within the Department of Education to facilitate a response to the rising number of book bans at the state level. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-06-08 04:00:00 UTC ]
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Libraries need to prepare for "Hide the Pride," a conservative campaign to remove all LGBTQ children's and YA books from libraries. Continue reading at Book Riot
[ Book Riot | 2023-06-06 15:28:23 UTC ]
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We get it, new dads (like new moms) just need a break. Aside from volunteering for babysitting duties, there’s an easy way to help: Get them some new gear. Perhaps some wireless earbuds to listen to podcasts as they put the baby to sleep, or something that could help to distract the youngins so... Continue reading at Engadget
[ Engadget | 2023-06-02 13:15:04 UTC ]
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Decades after “Are You There God? It’s Me, Margaret,” an anthology and a novel let readers see periods through the eyes of diverse protagonists. Continue reading at The New York Times
[ The New York Times | 2023-06-02 09:00:39 UTC ]
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A cornerstone of the Reimagining Bookstores campaign is encouraging booksellers to rethink “outdated” frameworks for maximizing profits and instead emphasizing bookstores’ social value—and now, organizers say, is the time to double down on that. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-05-19 04:00:00 UTC ]
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On May 10, Democratic Whip Katherine Clark stood on the floor of the House of Representatives and read aloud from a children's book to members of Congress. "The end of the day was also my own," she read. "Bled out on the floor and never got home." These chilling words tell the story of Joaquin... Continue reading at AdWeek
[ AdWeek | 2023-05-15 06:00:00 UTC ]
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Founders of Third World Press, Black Classic Press, Africa World Press, and Just Us Books gathered for a May 6 keynote at IBPA's PubU. Plus, the IBPA announces its Innovative Voices Program. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-05-08 04:00:00 UTC ]
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Since releasing a book earlier this month, Rep. Katie Porter has been everywhere trying to pump sales. The tour has had the added effect of boosting her U.S. Senate bid. Continue reading at Los Angeles Times
[ Los Angeles Times | 2023-05-02 12:00:49 UTC ]
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BuzzFeed News' closure represents the struggles of news media, but larger, the mismanagement of digital media properties in a world of consolidation. Continue reading at Digiday
[ Digiday | 2023-04-24 04:01:00 UTC ]
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Tech company argues government should support artificial intelligence development while artists seek protectionsFollow our Australia news live blog for the latest updatesGet our morning and afternoon news emails, free app or daily news podcastGoogle and other tech giants have called on the... Continue reading at The Guardian
[ The Guardian | 2023-04-19 04:40:32 UTC ]
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Authors are asking their publishers in the UK 10 questions about the climate crisis and what it takes to get a book from the 'Tree to Me.' The post As London Book Fair Opens: Authors Seed a ‘Tree to Me’ Campaign appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2023-04-18 05:42:45 UTC ]
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Soon, when you go to stream Succession or The Last of Us, you'll no longer be looking for an app called HBO Max. As has been rumored, Warner Bros. Discovery (WBD) is changing the name of the streaming service to simply "Max." The company is folding content from Discovery+ into the platform to... Continue reading at Engadget
[ Engadget | 2023-04-12 17:16:11 UTC ]
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