Combat Gent is launching a Father’s Day digital campaign today to scout out dads who still think acid wash Levi’s jeans are cool by replacing them with more modern trousers. The online menswear retailer is using the upcoming holiday to launch a new line of denim products also launching today. The Facebook, Instagram and Twitter campaign asks consumers to send in pictures of "dad jean offenders"—think "Obama jean, high-waisted" styles that went out of style years ago—with the hashtag #CGDadJeans, according to Vishaal Melwani, co-founder of Combatant Gentlemen. Submissions will run through June 9, and tagged photos will then be published on Combat Gent’s accounts next week. Fans can vote on which look is the worst by "liking" and retweeting images. The winner—or style loser, depending on how you see it—will win three pairs of Combat Gent jeans. Based on the results from recent previous campaigns, Combat Gent expects for the Father’s Day effort to directly impact sales. The brand ran a similar photo-based social campaign for Memorial Day, resulting in a 15 to 20 year-over-year boost in sales during the weekend as a result of using social. These promotions have also bumped up organic search results from consumers who learn about the brand first on social. As an online pure play, the goal is that these one-off, time-sensitive campaigns will pay off in driving repeat sales and loyalty for Combat Gent. Melwani wasn’t sure on how many of these campaigns the brand runs each... Continue reading at 'AdWeek'
[ AdWeek | 2014-06-03 00:00:00 UTC ]
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Digital media company Conde Nast unveiled a slate of new video programming at its NewFront presentation at Highline Stages in New York this morning, emphasizing its expanded efforts in the world of sports, news and live events. The company, which houses more than a dozen... Continue reading at AdWeek
[ AdWeek | 2024-04-30 18:00:00 UTC ]
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When the graphic novel remake of Ann M. Martin's book Claudia and the Bad Joke was the best-selling kids book in Canada earlier this month, it was time for bookworms to feel their hearts flutter with nostalgia. The original, part of the wildly popular The Baby-Sitters Club series, was published... Continue reading at CBC
[ CBC | 2024-04-26 08:00:00 UTC ]
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In 'Attack from Within,' Barbara McQuade explores disinformation and the need to report, and defend, the truth. Her publisher, Seven Stories, is taking note—even as fact-checking remains scarce in book publishing. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-04-26 04:00:00 UTC ]
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Over 500 members of the KidLit community—including Sabaa Tahir, Angie Thomas, and Jason Reynolds—have signed an open letter to the Society of Children’s Book Writers and Illustrators, calling for the organization to break its silence on the ongoing genocide in Gaza, which has so far claimed the... Continue reading at Literrary Hub
[ Literrary Hub | 2024-03-04 19:00:45 UTC ]
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At the ABA Community Forum, held at Winter Institute 2024 in Cincinnati on February 14, a developing coalition of booksellers spoke on behalf of Palestinians under fire in Gaza and advocated for diversity, equity, and inclusion. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-02-15 05:00:00 UTC ]
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These new books center the efforts of Harriet Tubman, Abraham Lincoln, and Hubert Humphrey to better the lives of the underprivileged and underrepresented. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-02-08 05:00:00 UTC ]
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Lucy Sante recounts the trials and joys of her gender transition in the memoir “I Heard Her Call My Name.” Continue reading at The New York Times
[ The New York Times | 2024-02-03 10:14:55 UTC ]
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The CEOs of Meta, Snap, Discord, X and TikTok testified at a high-stakes Senate Judiciary Committee hearing on child exploitation online. During the hearing, Mark Zuckerberg, Evan Spiegel, Jason Citron, Linda Yaccarino and Shou Chew spent nearly four hours being grilled by lawmakers about their... Continue reading at Engadget
[ Engadget | 2024-02-01 13:31:01 UTC ]
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We spoke with the three big ALA Award winners about their initial reactions to the news. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-01-23 05:00:00 UTC ]
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Just like death and taxes, you can usually rely on a Call of Duty game to top the sales charts each year. The various entries in Activision’s warfare simulation franchise have mostly done just that, going all the way back to 2009. This year’s a bit different. Call of Duty: Modern Warfare III has... Continue reading at Engadget
[ Engadget | 2024-01-18 19:16:41 UTC ]
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Ottawa is working through an AI inquiry while Canada's publishing industry is 'still waiting for ministers to honor their commitment.' The post Canada Calls for AI Input With Copyright Needs Still Unmet appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2024-01-16 13:58:06 UTC ]
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Jean V. Naggar Literary Agency has acquired cookbook-focused literary agency the Ekus Group, which will operate as a boutique culinary division. Owner Sally Ekus will head up representation of cookbook and lifestyle titles as senior literary agent. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-01-09 05:00:00 UTC ]
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Rachel Brooks, associate director of business marketing, global, Spotify Digital media consumers seamlessly transition from audio to video throughout their day — listening to a favorite playlist during a workout or commute, then tuning into video content when relaxing in front of screens at the... Continue reading at Digiday
[ Digiday | 2023-12-14 15:56:06 UTC ]
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Columnist lashes out after climate change minister makes speech during Cop28 declaring ‘profound respect’ for Indigenous people’s care for landFollow our Australia news live blog for latest updatesGet our morning and afternoon news emails,free app or daily news podcastChris Bowen has called on... Continue reading at The Guardian
[ The Guardian | 2023-12-14 05:53:25 UTC ]
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In comments submitted to the U.S. Copyright Office this week, the Association of American Publishers slammed assertions by the tech industry that fair use permits AI developers to use copyrighted works to train their systems without permission or compensation. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-12-06 05:00:00 UTC ]
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In 'Oath and Honor,' Rep. Liz Cheney exposes the actions of Kevin McCarthy and other Jan. 6 enablers of Donald Trump, but fails to compel readers. Continue reading at Los Angeles Times
[ Los Angeles Times | 2023-12-04 20:11:02 UTC ]
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