City and Regional Magazines Capitalize on Custom Publishing

City and regional magazine publishers continue to be nimble and optimistic in an atmosphere that remains anxious about the future of print advertising. A survey conducted by Folio: last year illustrated these publishers' skillful approach to revenue diversification: nearly two-thirds of respondents expressed concern over vulnerability to declining print advertising, yet 92 percent were confident about business growth. Why? Business growth among city and regional publishers has evolved in many ways, encompassing digital and social marketing (for those with the requisite online traffic), events, and even retail. Possibly most significant, however, is growth in the form of ancillary print publications or custom publishing for clients. Article Continues After Advertisement When opportunity knocks... When SagaCity Media Inc., based in Portland, Oregon, began publishing Portland Monthly 13 years ago, it set off a domino effect of sorts. “We discovered that there were a lot of people in Seattle that loved what we were doing in Portland and wanted us to bring the same type of city magazine to the Seattle market. So, in quick order—about a year and a half later—we started Seattle Met,” says Jeff Adams, vice president of custom media at SagaCity. “We started pretty soon after that with our first customer, which was Travel Portland.” SagaCity continues to service Travel Portland, a private non-profit destination marketing organization, highlighting the company’s vested interest... Continue reading at 'Folio Magazine'

[ Folio Magazine | 2018-06-26 00:00:00 UTC ]
News tagged with: #make sense #share information

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Southern Newspaper Publishers Association Launches Revamped Website

June 21, 2013, ATLANTA, GA – Southern Newspaper Publishers Association launched a re-designed website this week designed to serve the needs of newspaper executives by providing a new source of ideas, solutions, resources and information. ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2013-06-24 00:00:00 UTC ]
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Google News Becomes Opt-In For German Publishers After Copyright Law Change

Since Google News began, publishers have complained that it scrapes their content and offers little in return, letting readers get vital parts of stories as short snippets. In late 2012, the site settled with Belgian publishers after a six-year-long ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2013-06-24 00:00:00 UTC ]
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Google News in Germany asks publishers to opt-in for indexing, sidesteps copyright fees

Despite its "Defend Your Net" campaign last year, Google was unable to fully put the brakes on changes to German copyright law that may mean it has to pay up for news excerpts it indexes. As a result, the company announced that unlike the other 60 countries where Google News operates by relying... Continue reading at Engadget

[ Engadget | 2013-06-22 00:00:00 UTC ]
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Column: It's Hard Out There For a Publisher

Conventional wisdom says that entrepreneurs who start a Web-based business will do so with VC money. Read enough stories of Internet ventures that enjoy lucrative exits in the millions (in some cases billions) of dollars, and it’s easy to assume that the only path to success is to begin by... Continue reading at AdWeek

[ AdWeek | 2013-06-21 00:00:00 UTC ]
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More publisher offers for IBW

Further offers have been unveiled by publishers to help independent bookshops boost their... Continue reading at The Bookseller

[ The Bookseller | 2013-06-21 00:00:00 UTC ]
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HCB to publish posthumous Diana Wynne Jones tale

HarperCollins Childrens Books fiction publishing director Ruth Alltimes has bought a posthumous... Continue reading at The Bookseller

[ The Bookseller | 2013-06-21 00:00:00 UTC ]
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UK leads in global publishing

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[ The Bookseller | 2013-06-20 00:00:00 UTC ]
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Amazon Publishing Has First Million Copy Bestseller: What Next?

Amazon Publishing announces that the Hangman's Daughter series is their first million seller. Is it a cause for concern? Celebration? Or merely surprise that it took this long? Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2013-06-20 00:00:00 UTC ]
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News Corp. Spinoff Pegs Value of Publishing at $9.1 Billion (2)

News Corp. (NWSA)’s publishing spinoff began trading today at a market value of about $9.1 billion, one-seventh the size of the entertainment side of the media empire, underscoring the business’s growth challenges. The &ldqu ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2013-06-20 00:00:00 UTC ]
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Vice Magazine's controversial images of female authors committing suicide are taken down

Vice Magazine's newest fashion spread depicted models dressed like Virginia Woolf, Sylvia Plath, and others in the act of committing suicide. The photos were taken down after a public outcry. Continue reading at The Christian Science Monitor

[ The Christian Science Monitor | 2013-06-19 00:00:00 UTC ]
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Fairfax Magazines to Close NZ Tech Titles

Fairfax Magazines will resign the licences, owned by IDG, to publish technology titles Computerworld, Reseller News and PC World in New Zealand. In a press release sent out to the media late yesterday, the organisation says the decision is based on ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2013-06-18 00:00:00 UTC ]
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Fostering Literary Respect for Underrepresented Regions, Authors

The relaunched Commonwealth Book Prize continues to be a key conduit of exchange between underrepresented countries and regions to the UK publishing community. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2013-06-18 00:00:00 UTC ]
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Apple, Amazon and the Disgruntled Publishers

“They had a relationship that was not positive. You heard a lot of negative things from them.” – Apple media boss Eddy Cue, testifying during the DOJ antitrust trial Monday, describing the way book publishers viewed Amazon, circa 2009 Continue reading at AllThingsD

[ AllThingsD | 2013-06-17 00:00:00 UTC ]
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Paul Carr’s NSFWCorp Raises Seed Round to Publish News, Books–On Paper

As print magazine and book publishers struggle to stay afloat, Not Safe For Work, a print magazine and news startup in Las Vegas, has raised $250,000 in seed funding from Base Ventures, VentureWire has learned. The company offers a monthly print ma ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2013-06-17 00:00:00 UTC ]
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Joshua Tallent of Ebook Architects on the State of Digital Publishing

Joshua Tallent, well-known ebook expert and founder of Ebook Architects, shares his views on current issues in digital publishing and ebook development. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2013-06-17 00:00:00 UTC ]
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Apple's Cue Says Publishers Pushed for Higher E-Book Prices

The man the Department of Justice calls the "chief ringleader" of Apple's alleged conspiracy to raise ebook prices finally takes the stand in the government's price-fixing case against Apple. Continue reading at AllThingsD

[ AllThingsD | 2013-06-14 00:00:00 UTC ]
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Does Europe Value Publishing and Privacy More Than America?

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[ Publishing Perspectives | 2013-06-13 00:00:00 UTC ]
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Should More Museums Publish Fiction?

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[ Publishing Perspectives | 2013-06-12 00:00:00 UTC ]
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SoA challenges publishers over library e-loans

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[ The Bookseller | 2013-06-12 00:00:00 UTC ]
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SoA warns publishers over ebook loans to libraries

The Society of Authors has warned that authors may be losing out twice over on ebook loans, with... Continue reading at The Bookseller

[ The Bookseller | 2013-06-11 00:00:00 UTC ]
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