City and regional magazine publishers continue to be nimble and optimistic in an atmosphere that remains anxious about the future of print advertising. A survey conducted by Folio: last year illustrated these publishers' skillful approach to revenue diversification: nearly two-thirds of respondents expressed concern over vulnerability to declining print advertising, yet 92 percent were confident about business growth. Why? Business growth among city and regional publishers has evolved in many ways, encompassing digital and social marketing (for those with the requisite online traffic), events, and even retail. Possibly most significant, however, is growth in the form of ancillary print publications or custom publishing for clients. Article Continues After Advertisement When opportunity knocks... When SagaCity Media Inc., based in Portland, Oregon, began publishing Portland Monthly 13 years ago, it set off a domino effect of sorts. “We discovered that there were a lot of people in Seattle that loved what we were doing in Portland and wanted us to bring the same type of city magazine to the Seattle market. So, in quick order—about a year and a half later—we started Seattle Met,” says Jeff Adams, vice president of custom media at SagaCity. “We started pretty soon after that with our first customer, which was Travel Portland.” SagaCity continues to service Travel Portland, a private non-profit destination marketing organization, highlighting the company’s vested interest... Continue reading at 'Folio Magazine'
[ Folio Magazine | 2018-06-26 00:00:00 UTC ]
The Twitter personalities discuss their new book and making astrology — as well as poetry — accessible. Continue reading at The Washington Post
[ The Washington Post | 2019-11-11 19:14:40 UTC ]
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In “The Girls,” Abigail Pesta interviews some of the promising gymnasts the Olympic doctor abused. Continue reading at The Washington Post
[ The Washington Post | 2019-08-07 20:23:06 UTC ]
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The author paints alternate realities to explore, obliquely, what it means to be alive today. Continue reading at The Washington Post
[ The Washington Post | 2019-07-16 13:15:03 UTC ]
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AT&T Inc. is weighing a sale of its regional sports networks as part of a plan to cut as much as $8 billion in debt by the end of the year, according to people familiar with the matter. The four regional networks, which includes rights to teams such as the hockey’s Pittsburgh Penguins,... Continue reading at Advertising Age
[ Advertising Age | 2019-07-02 19:54:11 UTC ]
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Facebook welcomes a little regulation, at least if it helps end its brand-safety problems. “We want regulation in the areas of brand safety and content moderation,” said Carolyn Everson, vice president of global marketing solutions, speaking on Tuesday at an event kicking off the Global... Continue reading at Advertising Age
[ Advertising Age | 2019-06-19 11:21:19 UTC ]
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On a quest to make sense of what was happening to her body, the author Darcey Steinke sought guidance from female killer whales. Continue reading at The Atlantic
[ The Atlantic | 2019-06-18 14:40:31 UTC ]
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This year’s BISG annual meeting, held April 26 at the Harvard Club in New York City, surveyed a range of trends across the publishing supply chain. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-05-03 04:00:00 UTC ]
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Speculative writers flesh out our passing thoughts into complete, functioning societies and explore how they might unfold. Continue reading at The Conversation
[ The Conversation | 2019-04-18 09:22:03 UTC ]
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The 2018 holiday reading list from the philanthropist is here, covering everything from killer robots to meditation. If you want to make sense of the world, you need to learn more about it. That’s the prevailing theme behind every single one of billionaire philanthropist Bill Gates’s biannual... Continue reading at Fast Company
[ Fast Company | 2018-12-03 00:00:00 UTC ]
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City and regional magazine publishers continue to be nimble and optimistic in an atmosphere that remains anxious about the future of print advertising. A survey conducted by Folio: last year illustrated these publishers' skillful approach to revenue diversification: nearly two-thirds of... Continue reading at Folio Magazine
[ Folio Magazine | 2018-06-26 00:00:00 UTC ]
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Announcing its policy change less than a month before GDPR goes into effect, Google has left publishers scrambling to make sense of its new rules. The post Four Publishing Trade Groups Criticize Google’s Ad Policy Change in Letter to CEO appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2018-05-01 00:00:00 UTC ]
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Without machine learning, fraud detection, web search results, real-time ads on web pages, credit scoring, automation, and email spam filtering wouldn't be possible. Covering the entry-level topics needed to get you familiar with the basic concepts of machine learning, Machine Learning For... Continue reading at Betanews
[ Betanews | 2018-02-07 00:00:00 UTC ]
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Beneath a surge in interest for books about the Trump administration, booksellers see something more: Readers seeking to connect and make sense of a tumultuous time. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2018-02-02 00:00:00 UTC ]
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Katy Tur of NBC News at a campaign rally for Donald Trump in Manchester, N.H., on Nov. 7. Her forthcoming book on Mr. Trump’s campaign and election is called “Unbelievable.” Continue reading at The New York Times
[ The New York Times | 2016-11-23 00:00:00 UTC ]
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The largest Spanish-language book fair in the world has become a place where thought leaders, artists, educators, and scientists gather to share information that impacts the publishing industry. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-11-11 00:00:00 UTC ]
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When the earth shakes in California, the first place you are likely to hear about it is on social media. "Earthquake!" "Did you feel that?" "How big?" are common messages on Twitter and Facebook as Californians try to share information on their mobile phones in real time. Now, UC Berkeley... Continue reading at Los Angeles Times
[ Los Angeles Times | 2016-02-13 00:00:00 UTC ]
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Orchard Books has acquired The Ethan I Was Before, the middle-grade debut about friendship and grief, from debut author Ali Standish. Jessica Clarke, editorial director at Orchard Books, brokered a five-figure two-book deal with Polly Nolan at the Greenhouse Literary Agency, acquiring UK... Continue reading at The Bookseller
[ The Bookseller | 2015-06-30 00:00:00 UTC ]
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The news that Facebook is working with publishers to host their content has caused a lot of hand-wringing among those who worry about ceding too much control of ad revenue and data. But in some cases, it can make sense for a publisher. For new or small ones, Facebook's exposure can help them... Continue reading at Digiday
[ Digiday | 2015-03-25 00:00:00 UTC ]
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PW has automated the submission process for news about new hires, promotions and departures. Now subscribers can share information about career changes directly with us, though a data entry form on our website. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-08-06 00:00:00 UTC ]
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Is it too much to ask for a comic book flick that doesn't rely on three crappy prequels for the plot to make sense? Let's lose the complicated, interwoven storylines and focus on quality standalone films. Angry Nerd explains why Marvel's new Guardians of the Galaxy gets it just right. Continue reading at Wired
[ Wired | 2014-07-10 00:00:00 UTC ]
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