City and regional magazine publishers continue to be nimble and optimistic in an atmosphere that remains anxious about the future of print advertising. A survey conducted by Folio: last year illustrated these publishers' skillful approach to revenue diversification: nearly two-thirds of respondents expressed concern over vulnerability to declining print advertising, yet 92 percent were confident about business growth. Why? Business growth among city and regional publishers has evolved in many ways, encompassing digital and social marketing (for those with the requisite online traffic), events, and even retail. Possibly most significant, however, is growth in the form of ancillary print publications or custom publishing for clients. Article Continues After Advertisement When opportunity knocks... When SagaCity Media Inc., based in Portland, Oregon, began publishing Portland Monthly 13 years ago, it set off a domino effect of sorts. “We discovered that there were a lot of people in Seattle that loved what we were doing in Portland and wanted us to bring the same type of city magazine to the Seattle market. So, in quick order—about a year and a half later—we started Seattle Met,” says Jeff Adams, vice president of custom media at SagaCity. “We started pretty soon after that with our first customer, which was Travel Portland.” SagaCity continues to service Travel Portland, a private non-profit destination marketing organization, highlighting the company’s vested interest... Continue reading at 'Folio Magazine'
[ Folio Magazine | 2018-06-26 00:00:00 UTC ]
News tagged with:
#make sense
#share information
Orion Spring will publish journalist Florence Wilkinson's debut Wild City, a non-fiction book that looks at the wildlife in cities. Continue reading at The Bookseller
[ The Bookseller | 2020-09-09 19:50:39 UTC ]
More news stories like this | News stories tagged with:
#orion spring
#non-fiction book
Elliott developed his London listings and culture magazine into a ‘global media empire’Tony Elliott, the founder of the events listings magazine Time Out, has died after a long illness, the magazine has said.The 73-year-old set up the magazine in London in 1968 and grew it into a major... Continue reading at The Guardian
[ The Guardian | 2020-07-17 18:46:36 UTC ]
More news stories like this | News stories tagged with:
#magazine founder
#culture magazine
#long illness
#major publishing
The coronavirus is causing many publishers to experience of bifurcation of their ad sales that’s led to an evaporation of the mid-sized deal. Many large digital publishers are finding the bulk of their deal flow is smaller deals. There are still the big fish to land with wide-ranging campaigns,... Continue reading at Digiday
[ Digiday | 2020-05-18 04:00:00 UTC ]
More news stories like this | News stories tagged with:
#ad sales
#big fish
#digital publishers
Many libraries publish art and literary magazines featuring authors and artists from their local community and from all over the world. Continue reading at Book Riot
[ Book Riot | 2020-04-13 10:31:23 UTC ]
More news stories like this | News stories tagged with:
#local community
#libraries
In this fifth installment of publishing during a pandemic, I reached out to Troy Young, president of Hearst Magazines, to see how Hearst was managing during this tragic and uncertain time. As we continue to see the gloom and doom in the news media, and very rare mention of anything uplifting or... Continue reading at Publishing Executive
[ Publishing Executive | 2020-04-09 13:46:46 UTC ]
More news stories like this | News stories tagged with:
#troy young
#hearst magazines
#news media
#hearst
As the COVID-19 pandemic forces marketers to tighten their advertising budgets and organizers to cancel or postpone events, media companies of all sizes are scrambling to account for lost revenue. In cities across the U.S., a virtual suspension of public life is taking a disastrous toll on... Continue reading at Folio Magazine
[ Folio Magazine | 2020-03-23 14:46:51 UTC ]
More news stories like this | News stories tagged with:
#editorial teams
#simple task
#google docs
#microsoft teams
#video calls
#mental health
#moving forward
#digital publishing
Editorial: International publishing can focus on its own obstacles and setbacks. Or it can ask how to put its best creativity into the hands of a world that needs it. The post Our New Spring Magazine Is Out: Publishing in Times of Crisis appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2020-03-13 11:30:19 UTC ]
More news stories like this | News stories tagged with:
#crisis appeared
#international publishing
Despite flipping the “digital-only” switch on many titles, major publishers continue to launch new publications – and reinvest in existing ones – with a heightened focus on paper quality, editorial value, and the luxuries of print. Execs from Meredith, Hearst Autos, and Bonnier Media discuss how... Continue reading at Publishing Executive
[ Publishing Executive | 2020-02-20 22:40:45 UTC ]
More news stories like this | News stories tagged with:
#print magazines
#reading experience
#hearst autos
#bonnier
#hearst
For magazine publishing, 2019 has been a year full of births, deaths, mutants, zombies – and even a resurrection. The glass-half-full crowd will point to the findings of Mr. Magazine (Dr. Samir Husni) that the total number of magazine titles in the U.S. is at a record high. The half-empty folks... Continue reading at Publishing Executive
[ Publishing Executive | 2019-12-10 17:25:34 UTC ]
More news stories like this | News stories tagged with:
#total number
#magazine titles
#record high
#magazine publishing
TEN Publishing will shutter 19 of its 22 automotive print magazines by the end of the year, leaving MotorTrend, Hot Rod and Four Wheeler as the only three titles that will continue to be published in a physical format in 2020. According to a memo sent to staffers at MotorTrend Group Friday... Continue reading at Folio Magazine
[ Folio Magazine | 2019-12-06 14:31:12 UTC ]
More news stories like this | News stories tagged with:
#source interlink
#digital content
#print titles
Tribune Publishing Company (NASDAQ: TPCO), one of the nation’s leading media companies, today announced that funds managed by Alden Global Continue reading at Editor & Publisher
[ Editor & Publisher | 2019-11-20 15:37:42 UTC ]
More news stories like this | News stories tagged with:
#major shareholder
#today announced
[caption id="attachment_171881" align="alignright" width="150"] Adam Hargis[/caption] The New York Times announced last week that Adam Hargis is taking over as publisher of T: The New York Times Style Magazine. Hargis has spent the last five years the Times, most recently as an associate... Continue reading at Folio Magazine
[ Folio Magazine | 2019-10-03 20:16:27 UTC ]
More news stories like this | News stories tagged with:
#senior producer
#vanity fair
#radhika jones
#graydon carter
#shifting focus
#associate publisher
#magazine publisher
Steve Fisher is joining Adams Publishing Group as regional president of APG Media of Southern Minnesota. Before joining APG, Fisher Continue reading at Editor & Publisher
[ Editor & Publisher | 2019-09-27 20:19:01 UTC ]
More news stories like this | News stories tagged with:
#steve fisher
#regional president
#apg media
#southern minnesota
#joining apg
Steve Fisher is joining Adams Publishing Group as regional president of APG Media of Southern Minnesota. Before joining APG, Fisher Continue reading at Editor & Publisher
[ Editor & Publisher | 2019-09-27 20:19:01 UTC ]
More news stories like this | News stories tagged with:
#steve fisher
#regional president
#apg media
#southern minnesota
#joining apg
Affiliate marketing is no longer a side-hustle for publishers, netting only a few pennies on the dollar when readers click a buy button. As online shopping behaviors have matured, retailers have been increasing their spend in areas beyond search and display advertising. This systemic change is... Continue reading at Folio Magazine
[ Folio Magazine | 2019-09-23 15:03:40 UTC ]
More news stories like this | News stories tagged with:
#balancing act
#big picture
#digital trends
#digital media
#traditional publisher
Tom Harty sounds like a guy who thought he’d bought a shiny new car, only to find out the engine had been removed right before he wrote the check. And who then failed to report the theft to his insurance company in a timely manner. Earlier this month, the Meredith CEO made some revealing... Continue reading at Publishing Executive
[ Publishing Executive | 2019-09-16 13:41:06 UTC ]
More news stories like this | News stories tagged with:
#timely manner
#magazine publisher
Carl Esposito, publisher of The Daily Times (Maryville/Alcoa, Tennessee) for nine years and regional president for Adams Publishing Group for Continue reading at Editor & Publisher
[ Editor & Publisher | 2019-09-13 17:12:55 UTC ]
More news stories like this | News stories tagged with:
#regional president
A decade after rescuing it from an imminent shutdown, Duncan McIntosh has sold newspaper industry trade magazine Editor & Publisher to consultant Mike Blinder for an undisclosed sum. In an announcement late last week, E&P indicated that its upcoming October issue will be the first... Continue reading at Folio Magazine
[ Folio Magazine | 2019-09-03 20:10:05 UTC ]
More news stories like this | News stories tagged with:
#printing press
#rate base
#digital presence
#hollywood reporter
#nielsen
#digital media
Put your text here. image By Porter Anderson, Editor-in-Chief | @Porter_Anderson subhed xxx The post International Publishers Association Outlines First Amman Regional Seminar appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2019-08-13 05:55:48 UTC ]
More news stories like this | News stories tagged with:
#porter anderson
#publishers association
Sponsored by Cummings Printing When it comes to improving profits at print magazines, there’s a tendency to focus on new ways of driving revenue. But while keeping a close eye on expenses can also have a significant impact on the bottom line, today’s environment often calls for a balancing... Continue reading at Folio Magazine
[ Folio Magazine | 2019-06-27 17:04:10 UTC ]
More news stories like this | News stories tagged with:
#core subscribers
#shared stories
#tech providers
#niemeier prefers
#limit contracts
#custom publications
#geographic regions
#light customization
#increasing productivity
#multiple channels
#magazine publisher