Citing “Incredible Growth,” The Hill Expands Marketing Team | People on the Move

Quartz promotes Kira Bindrim, two New York regional titles tap new publishers, and the rest of this week's people on the move... The post Citing “Incredible Growth,” The Hill Expands Marketing Team | People on the Move appeared first on Folio:. Continue reading at 'Folio Magazine'

[ Folio Magazine | 2017-12-22 00:00:00 UTC ]
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Lepucki Moves to Crown for Second Novel

The 'California' author has sold her sophomore novel, 'Woman No. 17,' to Lindsay Sagnette at Crown. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-11-25 00:00:00 UTC ]
More news stories like this | News stories tagged with: #lindsay sagnette


Exhibitors Find a Buzzing Shanghai Fair and a Booming Children's Market

A bigger venue and a much expanded professional program awaited exhibitors and visitors to this year's China Shanghai International Children's Book Fair, which recently completed its second run from November 20–22. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-11-25 00:00:00 UTC ]
More news stories like this | News stories tagged with: #booming children #book fair #recently completed


Reinventing Book Printing: Toward a Hybrid Market

Even though the physical book market is more unpredictable than ever, “print is here to stay,” declares Stuart Applebaum, spokesman for Penguin Random House. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-11-21 00:00:00 UTC ]
More news stories like this | News stories tagged with: #hybrid market


Neil Gaiman, Daniel Handler team up to distribute books in New York City

The two handed out National Book Award nominees as well as their own books in advance of the NBAs ceremony. Continue reading at The Christian Science Monitor

[ The Christian Science Monitor | 2014-11-21 00:00:00 UTC ]
More news stories like this | News stories tagged with: #distribute books #neil gaiman


Content Marketing For Book Nerds

Two book companies from different ends of the spectrum are now using magazines to promote themselves. Continue reading at Folio Magazine

[ Folio Magazine | 2014-11-21 00:00:00 UTC ]
More news stories like this | News stories tagged with: #content marketing #book nerds


Reinventing Book Printing: New Ideas for a New Market

When PW began this series in September 2013, the book publishing industry appeared headed to a market where print and digital books would coexist. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-11-21 00:00:00 UTC ]
More news stories like this | News stories tagged with: #digital books


Young People's Literature at the 2014 National Book Awards: A Photo Essay

On November 19, five children's and YA authors headed to Cipriani Wall Street for the 65th National Book Awards. Our photographer caught up with the authors (and their editors) who were nominated in the Young People's Literature category, and also captured the winner. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-11-20 00:00:00 UTC ]
More news stories like this | News stories tagged with: #literature category #photo essay #photographer caught


What Every Tech-Savvy Marketer Should Know About the Future of Programmatic Advertising

Premium programmatic is a hot concept, and it's catching on. The ad industry's top brands are embracing more automation for digital campaigns—Cadillac, Tory Burch, CBS—and publishers are too. Instead of open exchanges where low-quality advertisers compete for low-quality Web inventory, a more... Continue reading at AdWeek

[ AdWeek | 2014-11-20 00:00:00 UTC ]
More news stories like this | News stories tagged with: #neal mohan


S&S Expands Library E-book Lending

The publisher is opening up its ebook lending program to all libraries. Previously, the S&S catalog was available only to those libraries participating in the house's “Buy It Now” merchandising program. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-11-20 00:00:00 UTC ]
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Nosy Crow creates in-house sales and marketing department

Nosy Crow is to create a new in-house sales and marketing department, appointing Catherine Stokes as head of sales and marketing. Since 2011 Nosy Crow has outsourced its selling to Bounce Sales and Marketing, but from the beginning of 2015, the children’s publisher will create an in-house sales... Continue reading at The Bookseller

[ The Bookseller | 2014-11-19 00:00:00 UTC ]
More news stories like this | News stories tagged with: #marketing department #marketing director #bounce sales #nosy crow


Why Business Books Are Blue (And Other Tricky Marketing Techniques)

Yes, you judge books by their covers. Here's what draws you in.I review a lot of business books. Consequently, publishers often send me copies of new releases. As I was cleaning out my office the other day, and staring at about 50 book covers, I had a thought: Why are so many of these books blue... Continue reading at Fast Company

[ Fast Company | 2014-11-19 00:00:00 UTC ]
More news stories like this | News stories tagged with: #business books #judge books


Blinkbox books launches 'biggest ever' marketing campaign

Blinkbox books is this week launching its biggest marketing campaign to date, which includes a partnership with the Mirror Group of newspapers. The Tesco-owned company’s marketing drive will celebrate “the joys of digital reading – without needing to buy a dedicated device”. A three-month... Continue reading at The Bookseller

[ The Bookseller | 2014-11-19 00:00:00 UTC ]
More news stories like this | News stories tagged with: #blinkbox books #week launching #digital reading #key moments


Science of Seeing and Believing wins young people's book prize

Eye Benders: The Science of Seeing and Believing by Clive Gifford (Ivy) has won the Royal Society Young People’s Book Prize 2014. The book, written with consultant Anil Seth and which was described by the judging panel as “both fascinating and fun”, explains how the science of optical illusions... Continue reading at The Bookseller

[ The Bookseller | 2014-11-19 00:00:00 UTC ]
More news stories like this | News stories tagged with: #book prize #judging panel #prize awards


Executive Changes at McGraw-Hill Education

McGraw-Hill Education has restructured its domestic education operations under Peter Cohen, who had been president of its K-12 group. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-11-18 00:00:00 UTC ]
More news stories like this | News stories tagged with: #mcgraw-hill education


Cashmore: 'Let marketers take risks'

Departing Blackwells digital director Michael Cashmore went out on a high at FutureBook's panel session on the future of content retailing, urging the industry to emulate the runaway marketing success of the John Lewis Christmas advertisement. Cashmore asked how other industries could be more... Continue reading at The Bookseller

[ The Bookseller | 2014-11-15 00:00:00 UTC ]
More news stories like this | News stories tagged with: #panel session #telling stories


Perseus Makes Changes to Sales Team

Following the appointment of Sabrina McCarthy as senior v-p, group sales at Perseus Books, part of CEO David Steinberger's restructuring efforts, the publisher announced further reorganization to its sales division. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-11-12 00:00:00 UTC ]
More news stories like this | News stories tagged with: #sales team #group sales #perseus books #restructuring efforts #publisher announced #sales division


Rich Expands to Nan A. Talese

Alison Rich, v-p and executive director of publicity for Doubleday, will take on the additional role of associate publisher for Knopf Doubleday imprint Nan A. Talese Books. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-11-11 00:00:00 UTC ]
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Pubs, Booksellers, Digesting HC Canada Moves

Canadian publishers and booksellers are still digesting last week’s news that HarperCollins Canada will be getting out of the distribution business. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-11-10 00:00:00 UTC ]
More news stories like this | News stories tagged with: #canadian publishers #harpercollins canada #distribution business


HC Moving Harlequin Nonfiction to Morrow

HarperCollins is shifting all nonfiction titles acquired by Harlequin for publication in August 2015 and beyond to the William Morrow list. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-11-06 00:00:00 UTC ]
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Hachette UK Sees Flux in Global Rights Markets

Jason Bartholomew reports on international rights markets for Hachette books. Germany is a stalwart, southern Europe suffers and emerging markets are rising. The post Hachette UK Sees Flux in Global Rights Markets appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2014-11-05 00:00:00 UTC ]
More news stories like this | News stories tagged with: #hachette books #emerging markets