Cisco has added Dentsu Aegis Network's Isobar to its roster of agencies, naming it digital marketing innovation agency of record (say that 10 times fast). Under the partnership, Isobar has signed onto a one-year retainer contract with the IT, professional networking and cybersecurity solutions provider to help it develop its new "digital experiences" offering. Isobar Chief Innovation Officer Dave Meeker said the work was won without a review and came in through an existing relationship between Cisco and Merkle, the data firm in which Dentsu Aegis acquired a majority stake in 2016, and which now works across the holding company's various agencies. "Merkle has a longstanding relationship with Cisco and we're always looking for synergies," Meeker told Ad Age. Moving into 2020, Isobar will be embedded into Cisco's digital experiences division, which was recently created for the development of new products and solutions and to keep the tech conglomerate "on the forefront of technology." The first internal project is expected to launch later this summer. Devin Hood, director of Cisco's digital experiences and social media group, said "constant innovation in the digital space is a must." "Part of the model we pride ourselves on is empathy with and for our consumers," Hood said, "constantly iterating, testing and validating feedback directly with consumers based on some of their biggest challenges. I anticipate many new utilities across the spectrum of MR/VR/AR, voice,... Continue reading at 'Advertising Age'
[ Advertising Age | 2019-08-06 18:07:06 UTC ]
The business news publisher Bloomberg Media has hired digital media executive Christine Cook as its first chief revenue officer, Adweek can exclusively report. The publisher had previously hired Keith A. Grossman, who left in 2019, as global chief revenue officer. Before him, Paul Caine held the... Continue reading at AdWeek
[ AdWeek | 2023-03-17 11:28:40 UTC ]
More news stories like this
It's the second time in about 16 months that the Mountain View digital media company said it would shut down. Continue reading at Silicon Valley Business Journal
[ Silicon Valley Business Journal | 2023-03-02 23:25:40 UTC ]
More news stories like this
Michael Weaver, senior vice president, business development and growth, Al Jazeera Media Network As the digital media industry has dedicated itself to more diverse, equitable and inclusive (DEI) practices, newsrooms have diversified their staffs and advertisers have followed suit, aiming to... Continue reading at Digiday
[ Digiday | 2023-03-02 15:43:20 UTC ]
More news stories like this
Owner of Politico urges focus on investigative journalism and original commentary, as company prepares for job cuts at German papers Die Welt and BildJournalists are at risk of being replaced by artificial intelligence systems like ChatGPT, the CEO of German media group Axel Springer has... Continue reading at The Guardian
[ The Guardian | 2023-03-01 01:23:51 UTC ]
More news stories like this
The founders of this Houston digital media company focus on an underserved market. Continue reading at Silicon Valley Business Journal
[ Silicon Valley Business Journal | 2023-02-27 20:46:59 UTC ]
More news stories like this
Here are some of the crimes allegedly perpetrated by Ozy CEO Carlos Watson and other executives at the digital media company. Continue reading at Silicon Valley Business Journal
[ Silicon Valley Business Journal | 2023-02-25 01:13:18 UTC ]
More news stories like this
Some of us are destined to lead successful lives thanks to the circumstances of our birth. Some of us, like attorney Bruce Jackson, are destined to lead such lives in spite them. Raised in New York's Amsterdam housing projects and subjected to the daily brutalities of growing up a black man in... Continue reading at Engadget
[ Engadget | 2023-02-19 15:30:33 UTC ]
More news stories like this
Let’s once again put that cost in perspective and take a look at what $7 million can afford a buyer elsewhere elsewhere in the media landscape. Continue reading at Digiday
[ Digiday | 2023-02-10 05:01:00 UTC ]
More news stories like this
For a product that its own creators, in a marketing pique, once declared “too dangerous” to release to the general public, OpenAI’s ChatGPT is seemingly everywhere these days. The versatile automated text generation (ATG) system, which is capable of outputting copy that is nearly... Continue reading at Engadget
[ Engadget | 2023-02-03 18:00:31 UTC ]
More news stories like this
Tinuiti's analysis of fourth-quarter activity shows most corners of the digital media landscape saw less than stellar financial results. Continue reading at Digiday
[ Digiday | 2023-02-02 05:01:00 UTC ]
More news stories like this
The Duffer Brothers, creators of the Netflix hit 'Stranger Things,' were big fans of the Choose Your Own Adventure middle grade series and a tie-in based on the fourth season of the show is coming from Random House in April. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-02-01 05:00:00 UTC ]
More news stories like this
You might not be stuck inside watching shows like you were at the height of the pandemic, but there were clearly some favorite online titles last year. Nielsen has shared its top streaming shows of 2022 in the US, and the most-streamed by far was Stranger Things — the fourth season helped... Continue reading at Engadget
[ Engadget | 2023-01-27 18:20:44 UTC ]
More news stories like this
Shares of the digital media company have been struggling since it went public in a SPAC deal in late 2021. If you’re an owner of BuzzFeed stock (Nasdaq: BZFD), the last 24 hours have been very good for you. Yesterday, the stock soared thanks to news that BuzzFeed was partnering with OpenAI to... Continue reading at Fast Company
[ Fast Company | 2023-01-27 08:45:00 UTC ]
More news stories like this
Most senior media agency professionals want their clients to invest in emerging media and explore new digital channels this year. With global advertising spend forecast to slow this year from record levels of spend and the rising cost of digital media spend, marketers will be scrutinizing where... Continue reading at AdWeek
[ AdWeek | 2023-01-11 13:54:14 UTC ]
More news stories like this
Australian Communications and Media Authority wants social media companies to hand over information on how they respond to complaintsGet our morning and afternoon news emails, free app or daily news podcastAustralia’s updated misinformation code still fails to tackle large-scale group messaging... Continue reading at The Guardian
[ The Guardian | 2023-01-08 14:00:51 UTC ]
More news stories like this
Digiday compiles a list of who's been naughty and who's been nice in this year's digital media landscape, a list of pugnacious billionaires, privacy crusaders, sustainability advocates, and those that up-end orthodoxy. Continue reading at Digiday
[ Digiday | 2022-12-21 05:01:00 UTC ]
More news stories like this
At industry events and inside board rooms, digital media executives talk a big game about diversity, equity and inclusion, but the conversation often falls back on the same excuse: The technology, or the media, simply isn't there to achieve the goals that sound good on record. Advertisers... Continue reading at AdWeek
[ AdWeek | 2022-12-12 11:00:00 UTC ]
More news stories like this
The digital media company Vox Media, which houses editorial titles including Vox, New York Magazine and Thrillist, is discontinuing its business of licensing its content management system, Chorus, to publishers, Adweek has learned. Chorus, which has six clients currently, will no longer take on... Continue reading at AdWeek
[ AdWeek | 2022-12-09 19:51:02 UTC ]
More news stories like this
Sarah Martinez, senior vice president, Americas Revenue, IAS The digital media landscape is a revolving door of content that vies for consumer attention. Between social feeds that scroll to infinity with the swipe of a finger and the state of television undergoing a digital revolution, content... Continue reading at Digiday
[ Digiday | 2022-12-08 16:10:20 UTC ]
More news stories like this
Mercer Mayer, author of 300 books including the long-running Little Critter series, has partnered with digital media developer John Sansevere to form a new company, Twelve/30. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-11-29 05:00:00 UTC ]
More news stories like this