Cisco has added Dentsu Aegis Network's Isobar to its roster of agencies, naming it digital marketing innovation agency of record (say that 10 times fast). Under the partnership, Isobar has signed onto a one-year retainer contract with the IT, professional networking and cybersecurity solutions provider to help it develop its new "digital experiences" offering. Isobar Chief Innovation Officer Dave Meeker said the work was won without a review and came in through an existing relationship between Cisco and Merkle, the data firm in which Dentsu Aegis acquired a majority stake in 2016, and which now works across the holding company's various agencies. "Merkle has a longstanding relationship with Cisco and we're always looking for synergies," Meeker told Ad Age. Moving into 2020, Isobar will be embedded into Cisco's digital experiences division, which was recently created for the development of new products and solutions and to keep the tech conglomerate "on the forefront of technology." The first internal project is expected to launch later this summer. Devin Hood, director of Cisco's digital experiences and social media group, said "constant innovation in the digital space is a must." "Part of the model we pride ourselves on is empathy with and for our consumers," Hood said, "constantly iterating, testing and validating feedback directly with consumers based on some of their biggest challenges. I anticipate many new utilities across the spectrum of MR/VR/AR, voice,... Continue reading at 'Advertising Age'
[ Advertising Age | 2019-08-06 18:07:06 UTC ]
Nicholas Greco, senior vice president, U.S. sales, Channel Factory The digital advertising industry is increasingly scrutinizing media wastage, and recent numbers highlight the extent of the issue. Next&Co’s annual Digital Media Wastage report revealed that $5.6 billion of digital ad spend... Continue reading at Digiday
[ Digiday | 2023-04-07 15:17:55 UTC ]
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Our reverence towards stars and celebrities was not borne of the 19th century’s cinematic revolution, but rather has been a resilient aspect of our culture for millennia. Ancient tales of immortal gods rising again and again after fatal injury, the veneration and deification of social and... Continue reading at Engadget
[ Engadget | 2023-04-04 18:00:30 UTC ]
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Chief Digital Growth Officer Surabhi Pokhriyal on navigating CTV, digital media and marketing during inflationary times for the maker of Arm & Hammer, Trojan condoms and more. Continue reading at Advertising Age
[ Advertising Age | 2023-03-29 09:00:00 UTC ]
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OverDrive, the service you can use to borrow ebooks, audiobooks and other digital media from your local library, school or university, is shutting down. In a blog post spotted by TechCrunch, OverDrive announced last week it would shutter the app on May 1st, 2023. The company first shared it was... Continue reading at Engadget
[ Engadget | 2023-03-28 19:48:07 UTC ]
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Millie Bobby Brown of 'Stranger Things' will release her debut novel later this year. 'Nineteen Steps' is inspired by her grandma's experiences during WWII. Continue reading at Los Angeles Times
[ Los Angeles Times | 2023-03-24 22:14:27 UTC ]
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Adobe’s suite of photo and video editing software has long leveraged the assistance of machine intelligence to help its human users do their jobs, having employed the Sensei AI system for more than a decade to power features like Neural Filters in Photoshop or Acrobat's Liquid Mode. On Tuesday,... Continue reading at Engadget
[ Engadget | 2023-03-21 13:00:34 UTC ]
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Digital media is facilitating spiritual practices in China, leading to the emergence of new online cultures and businesses. Continue reading at The Conversation
[ The Conversation | 2023-03-21 02:59:12 UTC ]
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The business news publisher Bloomberg Media has hired digital media executive Christine Cook as its first chief revenue officer, Adweek can exclusively report. The publisher had previously hired Keith A. Grossman, who left in 2019, as global chief revenue officer. Before him, Paul Caine held the... Continue reading at AdWeek
[ AdWeek | 2023-03-17 11:28:40 UTC ]
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It's the second time in about 16 months that the Mountain View digital media company said it would shut down. Continue reading at Silicon Valley Business Journal
[ Silicon Valley Business Journal | 2023-03-02 23:25:40 UTC ]
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Michael Weaver, senior vice president, business development and growth, Al Jazeera Media Network As the digital media industry has dedicated itself to more diverse, equitable and inclusive (DEI) practices, newsrooms have diversified their staffs and advertisers have followed suit, aiming to... Continue reading at Digiday
[ Digiday | 2023-03-02 15:43:20 UTC ]
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Owner of Politico urges focus on investigative journalism and original commentary, as company prepares for job cuts at German papers Die Welt and BildJournalists are at risk of being replaced by artificial intelligence systems like ChatGPT, the CEO of German media group Axel Springer has... Continue reading at The Guardian
[ The Guardian | 2023-03-01 01:23:51 UTC ]
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The founders of this Houston digital media company focus on an underserved market. Continue reading at Silicon Valley Business Journal
[ Silicon Valley Business Journal | 2023-02-27 20:46:59 UTC ]
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Here are some of the crimes allegedly perpetrated by Ozy CEO Carlos Watson and other executives at the digital media company. Continue reading at Silicon Valley Business Journal
[ Silicon Valley Business Journal | 2023-02-25 01:13:18 UTC ]
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Some of us are destined to lead successful lives thanks to the circumstances of our birth. Some of us, like attorney Bruce Jackson, are destined to lead such lives in spite them. Raised in New York's Amsterdam housing projects and subjected to the daily brutalities of growing up a black man in... Continue reading at Engadget
[ Engadget | 2023-02-19 15:30:33 UTC ]
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Let’s once again put that cost in perspective and take a look at what $7 million can afford a buyer elsewhere elsewhere in the media landscape. Continue reading at Digiday
[ Digiday | 2023-02-10 05:01:00 UTC ]
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For a product that its own creators, in a marketing pique, once declared “too dangerous” to release to the general public, OpenAI’s ChatGPT is seemingly everywhere these days. The versatile automated text generation (ATG) system, which is capable of outputting copy that is nearly... Continue reading at Engadget
[ Engadget | 2023-02-03 18:00:31 UTC ]
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Tinuiti's analysis of fourth-quarter activity shows most corners of the digital media landscape saw less than stellar financial results. Continue reading at Digiday
[ Digiday | 2023-02-02 05:01:00 UTC ]
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The Duffer Brothers, creators of the Netflix hit 'Stranger Things,' were big fans of the Choose Your Own Adventure middle grade series and a tie-in based on the fourth season of the show is coming from Random House in April. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-02-01 05:00:00 UTC ]
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You might not be stuck inside watching shows like you were at the height of the pandemic, but there were clearly some favorite online titles last year. Nielsen has shared its top streaming shows of 2022 in the US, and the most-streamed by far was Stranger Things — the fourth season helped... Continue reading at Engadget
[ Engadget | 2023-01-27 18:20:44 UTC ]
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Shares of the digital media company have been struggling since it went public in a SPAC deal in late 2021. If you’re an owner of BuzzFeed stock (Nasdaq: BZFD), the last 24 hours have been very good for you. Yesterday, the stock soared thanks to news that BuzzFeed was partnering with OpenAI to... Continue reading at Fast Company
[ Fast Company | 2023-01-27 08:45:00 UTC ]
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