Christmas markets

Benedicte Page looks ahead optimistically to the book market's performance in the forthcoming Christmas period.   Continue reading at 'The Bookseller'

[ The Bookseller | 2018-10-29 00:00:00 UTC ]
News tagged with: #benedicte page #book market

Other news stories related to: "Christmas markets"


John Lewis sued by self-published children’s author over Christmas ad

Fay Evans alleges a ‘striking similarity’ between the 2019 Excitable Edgar TV campaign and her 2017 book Fred the Fire-Sneezing DragonThe author of a self-published children’s book about a dragon that causes havoc with its fiery sneezes is suing John Lewis over its 2019 Christmas ad about a... Continue reading at The Guardian

[ The Guardian | 2021-11-16 14:46:45 UTC ]
More news stories like this | All news stories tagged with: #children’s book #john lewis #striking similarity #self-published children #fire-sneezing dragon #trouble-making dragon #picture book #christmas ad


Publishers Collaborate on Holiday Marketing Campaign

Workman Publishing Co., Abrams Books, Bloomsbury Publishing, Candlewick Press, Chronicle Books, and Sourcebooks have partnered on Shop Local Forever, a consumer-focused marketing campaign to promote holiday book sales. Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-11-12 05:00:00 UTC ]
More news stories like this | All news stories tagged with: #bloomsbury #chronicle books #candlewick press #bloomsbury publishing #abrams books #workman publishing


Storytel extends into English language market with $135m Audiobooks deal

Streaming company Storytel has signed a deal to acquire Audiobooks.com from owner KKR for $135m (£101m), extending its reach into English language audio market. Continue reading at The Bookseller

[ The Bookseller | 2021-11-12 01:57:18 UTC ]
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Atlantic's Forrest joins Pan Mac as head of marketing

Atlantic marketing director Jamie Forrest will join Pan Macmillan next month as head of marketing for the Pan division, incorporating the Pan, Macmillan, Tor and Mantle imprints.    Continue reading at The Bookseller

[ The Bookseller | 2021-11-10 03:48:17 UTC ]
More news stories like this | All news stories tagged with: #macmillan


“People Wanted Stories About How Hard It Was to Be a Woman.” Marlowe Granados on Resisting Market Trends

Marlowe Granados is the guest. Her debut novel, Happy Hour, is out now from Verso Books. Subscribe and download the episode, wherever you get your podcasts!  From the episode: Marlowe Granados: I think that you have to wait a little bit for the correct timing. That was my main gripe with the... Continue reading at Literrary Hub

[ Literrary Hub | 2021-11-09 09:50:34 UTC ]
More news stories like this | All news stories tagged with: #verso #publishing world #main gripe #verso books #happy hour #marlowe granados


Cosy crime expands market for dark thrillers with both booming, editors and agents say

Cosy crime has boomed in the last year but there is still space for the psychological thriller, according to agents and editors, who describe a general appetite for crime and escapism that has flourished under lockdown.  Continue reading at The Bookseller

[ The Bookseller | 2021-11-08 15:43:41 UTC ]
More news stories like this | All news stories tagged with: #psychological thriller


Data and AI Bring Moneyball Methods to Level the Sports Marketing Playing Field

About 20 years ago, Oakland A's general manager Billy Beane used data and statistics to help his low-revenue team keep pace with wealthier competitors, making for a stronger roster. The resulting success inspired Michael Lewis' bestselling book Moneyball, which in turn led to Brad Pitt... Continue reading at AdWeek

[ AdWeek | 2021-11-01 21:30:00 UTC ]
More news stories like this | All news stories tagged with: #bestselling book #film adaptation #turn led


Nielsen begins rating college sports teams on marketing potential

The Nielsen Impact Score is meant to help schools recruit players who can now make money off endorsement deals under ‘NIL.’  Continue reading at Advertising Age

[ Advertising Age | 2021-10-26 10:00:00 UTC ]
More news stories like this | All news stories tagged with: #nielsen #make money


Rowling's Christmas Pig reigns for a second week at top of chart

J K Rowling's The Christmas Pig (Little, Brown) has notched up a second week in the UK Official Top 50 number one spot, with 31,565 copies sold through Nielsen BookScan's Total Consumer Market. Continue reading at The Bookseller

[ The Bookseller | 2021-10-26 07:52:25 UTC ]
More news stories like this | All news stories tagged with: #nielsen #nielsen bookscan #christmas pig


Saqi Books launches marketing campaign to reach non-traditional readers

Publisher Saqi Books is working with the Reading Agency to provide samples of its new title, Rise, to less confident and reluctant readers. Continue reading at The Bookseller

[ The Bookseller | 2021-10-25 18:43:56 UTC ]
More news stories like this | All news stories tagged with: #reluctant readers #reading agency


Rowling's Christmas Pig jingles all the way to number one

J K Rowling's The Christmas Pig (Little, Brown) has flown directly into the Official UK Top 50 number one spot, selling 60,010 copies in its first week on sale, while the print market surpassed £37m for the first time this year thanks to a string of Super Thursday hits. Continue reading at The Bookseller

[ The Bookseller | 2021-10-19 14:55:01 UTC ]
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ViacomCBS Allows Marketers to Transact on VideoAmp Metrics Instead of Nielsen

As the industry continues to explore alternative measurement solutions in the wake of Nielsen's public stumbles, ViacomCBS is offering its advertisers a new set of measurement metrics to transact against, alongside stalwarts Nielsen and Comscore. VideoAmp has been added to the fold, in a new... Continue reading at AdWeek

[ AdWeek | 2021-09-28 13:00:00 UTC ]
More news stories like this | All news stories tagged with: #nielsen


Nine Eight lands first official guide to every Christmas number one

Bonnier Books UK imprint Nine Eight has landed the first-ever official guide to every Christmas number one single between 1952 and 2020.  Continue reading at The Bookseller

[ The Bookseller | 2021-09-28 08:57:24 UTC ]
More news stories like this | All news stories tagged with: #bonnier #christmas number


Books with inspirational themes continue to drive children's book market

Confidence-building titles are continuing to boom across the children’s market as TikTok drives YA, The Bookseller’s Children’s Conference has heard.  Continue reading at The Bookseller

[ The Bookseller | 2021-09-22 10:13:53 UTC ]
More news stories like this | All news stories tagged with: #children's book #book market


Non-fiction and TikTok-boosted YA help children’s book market surge

​The children’s book market has increased by more than 11% this year, boosted by picture books, non-fiction and a remarkable 61% growth in YA sales.  Continue reading at The Bookseller

[ The Bookseller | 2021-09-20 01:05:47 UTC ]
More news stories like this | All news stories tagged with: #children’s book #picture books #book market


Liturgical Restructures, Focuses on Digital Marketing

A series of promotions at Liturgical Press are part of the Catholic publisher’s efforts to strengthen its digital marketing outreach and enhance books on spirituality, mysticism, and monastic traditional wisdom. Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-09-17 04:00:00 UTC ]
More news stories like this | All news stories tagged with: #digital marketing


Illustrations revealed for J K Rowling's Christmas Pig

Two illustrations from J K Rowling's forthcoming children's book The Christmas Pig (Little, Brown Books for Young Readers) have been revealed. Continue reading at The Bookseller

[ The Bookseller | 2021-09-13 21:29:03 UTC ]
More news stories like this | All news stories tagged with: #young readers #brown books #christmas pig #jk rowling


International book markets make 'significant' gains in first half of 2021

International book markets have made significant gains in the first half of 2021, defying the impact of the coronavirus pandemic, according to a survey carried out by charts and market research data supplier GfK Entertainment. Continue reading at The Bookseller

[ The Bookseller | 2021-08-24 00:32:33 UTC ]
More news stories like this | All news stories tagged with: #coronavirus pandemic


Today’s North American Manga Market: The Wins, The Losses, and Everything Else

North America is experiencing a manga boom. Here's a look at the industry's history with manga and its future. Continue reading at Book Riot

[ Book Riot | 2021-08-13 10:33:00 UTC ]
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‘No one even notices a banner ad anymore’: Marketers see post-pandemic value in out-of-home advertising

As digital media becomes saturated with too many players and ad spend diversification remains top of mind, marketers look to out-of-home as an alternative. The post ‘No one even notices a banner ad anymore’: Marketers see post-pandemic value in out-of-home advertising appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2021-08-12 04:01:00 UTC ]
More news stories like this | All news stories tagged with: #digital media