Christmas markets

Benedicte Page looks ahead optimistically to the book market's performance in the forthcoming Christmas period. Continue reading at 'The Bookseller'

[ The Bookseller | 2018-10-29 00:00:00 UTC ]
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Other news stories related to: "Christmas markets"

Outsourcing Marketing Functions For In-House Results

Despite a stabilizing economy, many publishers still function with a “lean” staff. In order to accommodate growing digital demands and a wider advertising portfolio with a thinner team, some companies are finding solutions outside their office walls. Continue reading at Folio Magazine

[ Folio Magazine | 2012-02-15 00:00:00 UTC ]
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The Works ups pre-Christmas sales by 12%

The Works is heralding a revived "commitment to books" after appointing a new c.e.o.... Continue reading at The Bookseller

[ The Bookseller | 2012-02-10 00:00:00 UTC ]
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Wimpy Kid wins BMS marketing gong

The marketing campaign for Diary of a Wimpy Kid: Cabin Fever by Jeff Kinney has won the latest... Continue reading at The Bookseller

[ The Bookseller | 2012-02-10 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #jeff kinney #cabin fever #wimpy kid #marketing campaign

Marmion Launches Marketing Firm

Bridget Marmion, who has had long tenures in sales and marketing at FSG, Random House and Houghton Mifflin Harcourt, has started her own firm, Your Expert Nation. Continue reading at Publishers Weekly

[ Publishers Weekly | 2012-02-08 00:00:00 UTC ]
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The ToC Perspective: A Call for a Unified E-book Market

Imagine buying a car that locks you into one brand of fuel. That new BMW only runs on BMW gas. There are plenty of BMW gas stations around, so convenience isn't an issue. But if a different brand of gas station offers a discount, a membership program, or some other marketing campaign, you can't... Continue reading at Publishers Weekly

[ Publishers Weekly | 2012-02-03 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #marketing campaign #membership program

'Resilient' Christmas trading for W H Smith

W H Smith has reported “resilient” trading over the Christmas period, with total... Continue reading at The Bookseller

[ The Bookseller | 2012-01-25 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #christmas period #christmas trading

Recession fails to bite children's market

Children's publishing emerged relatively unscathed from a recessionary 2011, with 13 of the... Continue reading at The Bookseller

[ The Bookseller | 2012-01-23 00:00:00 UTC ]
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Post-Christmas digital sales rocket

Publishers have reported ebook sales surging by up to 355% post-Christmas, as Nielsen BookScan... Continue reading at The Bookseller

[ The Bookseller | 2012-01-23 00:00:00 UTC ]
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Moving Toward A Hybrid Market

Even as more consumers buy dedicated digital reading devices and tablets, a hybrid market for books is developing in which readers will buy both print and digital books. That was one of the main conclusions from Verso Digital’s “2011 Survey of Book-Buying Behavior,” presented by the company’s... Continue reading at Publishers Weekly

[ Publishers Weekly | 2012-01-20 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #book-buying behavior #hybrid market #digital books

YA market ripe for digital, say publishers

Children's publishers remain confident that the printed book will be the dominant format for... Continue reading at The Bookseller

[ The Bookseller | 2012-01-16 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #printed book

Indie publishers enjoy 'strong' Christmas

Independent publishers have reported a stronger Christmas than in 2010, with Waterstones showing... Continue reading at The Bookseller

[ The Bookseller | 2012-01-16 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #independent publishers

"Difficult" Christmas for Bertrams

Bertrams has revealed sales dropped by 0.6% on a like-for-like basis in the run up to the festive... Continue reading at The Bookseller

[ The Bookseller | 2012-01-10 00:00:00 UTC ]
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What Sold in E Over Christmas

Last year, when we asked publishers for their five bestselling ebooks over Christmas, we received lists full of frontlist bestsellers, with a handful of backlist hits in the mix. This year, we again approached publishers for the same lists—in most cases sales are only for December 25 and 26,... Continue reading at Publishers Weekly

[ Publishers Weekly | 2012-01-06 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #backlist titles #healthy dose #gift card #bestselling ebooks