Welcome to the latest edition of Ad Age TV Brief, our roundup of news from the world of broadcast, cable, streaming and beyond. *Extremely Mr. Roarke Voice* Smiles everyone, smiles! Say Cheez-It: Kellogg’s Cheez-It has inked a multiyear pact to serve as an official sponsor of the College Football Playoff series. Cheez-It joins a rooster of 14 other CFP backers, including the 10 brands that signed on way back in 2014 (Allstate, AT&T, Capital One, Chick fil-A, Dr Pepper, Ford, Gatorade, Goodyear, Northwestern Mutual, Taco Bell), when the new postseason package first began to take shape. College football diehards may recall Cheez-It’s inaugural sponsorship of the late-December game that previously had been billed as the Cactus Bowl. (Before that, it was the Buffalo Wild Wings Bowl. And before that, you either knew it as the Insight or Insight.com Bowl. Ah, memories.) At any rate, Cheez-It’s first foray into a marquee college football sponsorship was a bit of a jolly nightmare; among the highlights of the game’s drive summary were: 15 punts, 9 interceptions and a missed field goal, all in service of a 7-7 comedy of errors that was settled in overtime with a 27-yard chip shot. Oh, and: TCU quarterback Grayson Muehlstein finished the night with a QB rating of 1.7. So! For all the unintentional slapstick that awaited viewers of last year’s TCU-Cal showdown, the Cheez-It Bowl wasn’t a complete dud. Nielsen data ranks it 18th among all 2018-19 bowls, a stat that was... Continue reading at 'Advertising Age'
[ Advertising Age | 2019-08-16 20:15:26 UTC ]
Nielsen Holdings has announced that Jacqueline Woods will be joining the company as chief marketing officer of its Global Connect division, which provides CPG manufacturers and retailers with data insights on consumer trends. "I am humbled and excited to join the team, as we begin to create the... Continue reading at AdWeek
[ AdWeek | 2019-11-21 17:13:28 UTC ]
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David Walliams has surpassed the £100m mark through Nielsen BookScan's Total Consumer Market, a week ahead of The Beast of Buckingham Palace (HarperCollins) hitting the charts. Continue reading at The Bookseller
[ The Bookseller | 2019-11-20 22:12:15 UTC ]
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YouTube added television data from Nielsen to its Reach Planner, which it rolled out in April 2018 to aid brands planning their media campaigns on YouTube and other video platforms. Product manager for video ads Dacheng Zhao said in a blog post that advertisers can now see how different... Continue reading at AdWeek
[ AdWeek | 2019-11-20 18:20:54 UTC ]
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CBS won television’s weekly Nielsen crown, despite not having a prime-time football game, primarily because games on rival NBC and Fox had relatively lackluster showings Continue reading at ABC News
[ ABC News | 2019-11-19 21:25:56 UTC ]
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Audiobook sales have rocketed in 2019, and look set to achieve another record year, as the sector continues to attract first-time listeners. Continue reading at The Bookseller
[ The Bookseller | 2019-11-15 08:43:01 UTC ]
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Nielsen says LSU-Alabama game had the highest ratings for any regular season college football game in eight years Continue reading at ABC News
[ ABC News | 2019-11-12 23:02:58 UTC ]
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Packaged-goods focus of the Connect business Nielsen is spinning off meant less attention for the other 91 percent of the market. Continue reading at Advertising Age
[ Advertising Age | 2019-11-07 23:07:47 UTC ]
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The media measurement company Nielsen will spin off its market research and analytics business from its global media measurement business, the firm announced Thursday. The split, which is expected to take anywhere between 9 and 12 months, will split Nielsen into two publicly traded businesses.... Continue reading at AdWeek
[ AdWeek | 2019-11-07 18:41:04 UTC ]
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The move was prompted by pressure from activist investor Elliott Management Corp. Continue reading at Advertising Age
[ Advertising Age | 2019-11-07 15:26:55 UTC ]
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As connected TV usage continues to skyrocket, linear and digital viewing is blurring like never before. New streaming services are rapidly accelerating the evolution of the TV industry. At the Convergent TV summit, Adweek editors spoke with the innovators and leaders at the forefront of this... Continue reading at AdWeek
[ AdWeek | 2019-11-05 23:00:52 UTC ]
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A list of the top 20 prime-time programs in the Nielsen ratings for Oct. 28-Nov. 3 Continue reading at ABC News
[ ABC News | 2019-11-05 22:49:32 UTC ]
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Kay Featherstone and Kate Allinson's Pinch of Nom (Bluebird) has sold one million copies to date, with last week's 7,067 copies sold pushing it into seven figures through Nielsen BookScan's TCM. Continue reading at The Bookseller
[ The Bookseller | 2019-11-05 13:55:45 UTC ]
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Direct-to-consumer marketing is picking up steam, as readily accessible data makes it easier than ever for brands to reach their customers. But are companies using this data effectively? Sean Surdovel, media product specialist for Taboola—a technology company that drives brands’ marketing... Continue reading at Advertising Age
[ Advertising Age | 2019-10-31 16:45:00 UTC ]
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Embattled ad tech company Criteo has tapped 15-year Nielsen veteran Megan Clarken as its new CEO -- described a smart operator who 'gets stuff done.' The post ‘She gets stuff done’: Why Criteo tapped a Nielsen vet to turn around its business appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2019-10-31 04:00:58 UTC ]
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The Nielsen company says the five games so far of the Washington-Houston matchup is the least-watched World Series ever Continue reading at ABC News
[ ABC News | 2019-10-29 21:44:42 UTC ]
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Welcome to the another edition of Ad Age Sports Media Brief, a weekly roundup of news from every zone of the sports media spray chart, including the latest on broadcast/cable/streaming, sponsorships, endorsements, gambling and tech. Rock for Light The World Series tonight returns to the... Continue reading at Advertising Age
[ Advertising Age | 2019-10-25 21:12:59 UTC ]
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Nearly 13 years ago, Netflix launched the first subscription-based streaming service for “Hollywood content,” laying the foundation for a massive paradigm shift in the way we access and watch movies and TV. Hulu followed suit soon after, but Netflix again changed the game in 2013, releasing the... Continue reading at Advertising Age
[ Advertising Age | 2019-10-24 19:52:28 UTC ]
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In today’s information-rich, mobile-centric world, people are more distracted than ever. Marketers used to be able to rely on TV ads or billboards to get in front of consumers. Now they must think mobile-first. Earlier this year, we hit a remarkable milestone: According to eMarketer, Americans... Continue reading at Advertising Age
[ Advertising Age | 2019-10-22 15:19:20 UTC ]
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The former United States Secretary of Homeland Security is attending the event in Washington D.C. and a number of people are not pleased. Power is an intangible commodity with a fluid definition. Among the participants in Fortune’s Most Powerful Women Summit in Washington DC this week are CEO’s... Continue reading at Fast Company
[ Fast Company | 2019-10-22 14:45:41 UTC ]
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Two years after Nielsen rolled out its SVOD Content Ratings to measure viewership for Netflix programs, the company is expanding the service to also cover Amazon Prime Video. The SVOD Content Ratings tool will now measure audiences for Amazon Prime Video content through connected televisions and... Continue reading at AdWeek
[ AdWeek | 2019-10-21 16:54:19 UTC ]
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