‘Caught between a rock and a hard place’: Publishers confess their biggest concerns

Top publishers from across Europe gathered in Nice, France this week to thrash out what their biggest challenges are, and how to address them. Publishing to platforms remains a clear concern, and publishing execs spoke to us anonymously about what they fear most. Some confessed shock that the likes of popular apps like Snapchat, have very little audience data to dole out, even to Discover partners. Here's what they told us. The post ‘Caught between a rock and a hard place’: Publishers confess their biggest concerns appeared first on Digiday. Continue reading at 'Digiday'

[ Digiday | 2016-10-28 00:00:00 UTC ]
News tagged with: #biggest concerns #top publishers #biggest challenges #audience data

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