Ad buyers are joining the fight against the "fake news" that many people blame for misinforming voters during the presidential campaign.Although the focus intially fell on Facebook and Google, where made-up headlines became easy to find, pressure has also come to bear on lesser-known companies that provide the financial motivation for fake news. Programmatic advertising, which automates the process of buying and selling digital ads, lets publishers tap marketers' budgets when they draw audiences, even with false stories.Now ad-fraud fighters, usually hired to prevent scam artists from stealing ad budgets with fake traffic, are being asked to help brands avoid websites with real audiences but fake stories. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2016-11-28 00:00:00 UTC ]
News tagged with:
#presidential campaign
#programmatic advertising
#false stories
#fake traffic
Gustavo Lembert of the Brazilian book club startup TAGLivros will outline how he's done it on October 9 at Frankfurter Buchmesse's 'The Markets' conference. The post At Frankfurt’s ‘The Markets’ Conference: Brazil’s Gustavo Lembert appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2018-10-02 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#frankfurter buchmesse
Welcome to Ad Age's Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. Get all the news on Advertising Week each evening this week in our pop-up email newsletter. Sign up right here What people are talking about today: Remember the "Choose Your Own Adventure"... Continue reading at Advertising Age
[ Advertising Age | 2018-10-02 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#email newsletter
#real world
The Guardian was among many outlets to write about the huge Facebook vulnerability and attack reported yesterday, and people were understandably keen to share the story on the social network. However, many people found that they were unable to do. Large numbers of Facebook users who tried to... Continue reading at Betanews
[ Betanews | 2018-09-29 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#facebook shares
#facebook users
#sharing news
#large numbers
Once dependent on Facebook, the publisher is broadening the ways it distributes its news and makes money. The post BuzzFeed News’ Ben Smith: ‘Every company needs diverse business models’ appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2018-09-27 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#buzzfeed news
#ben smith
#makes money
Katy Olson is joining Condé Nast as the editor of AD Pro, Architectural Digest's digital destination geared toward design professionals. Olson is currently the executive editor at Business of Home, where she runs the brand's website and contributes to its quarterly print edition. Earlier in her... Continue reading at Folio Magazine
[ Folio Magazine | 2018-09-27 00:00:00 UTC ]
More news stories like this |
The children’s book market has shown steady growth of 0.7% in the first part of 2018 but some of the biggest increases were from non-fiction categories, charts and data editor Kiera O’Brien revealed at The Bookseller Children’s Conference this morning. Continue reading at The Bookseller
[ The Bookseller | 2018-09-25 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#bookseller children
#book market
#brien revealed
Facebook announced Monday that its Ad Breaks <span aria-describedby="tt" class="glossaryLink " data-cmtooltip=" Monetization Monetization is utilizing existing website traffic or app users to produce revenue, often via ads or affiliate links. Influencers monetize their social media profiles... Continue reading at AdWeek
[ AdWeek | 2018-09-24 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#ad breaks
#app users
#produce revenue
#monetization options
Welcome! It’s sunny here in El Segundo. I’m Carolyn Kellogg with not one but two essays from Critics at Large this week, because it has been a big week for cultural questions in the world of books. Let’s get started. THE FIRST BIG ESSAY Critic at Large Laila Lalami looks at two big recent essays... Continue reading at Los Angeles Times
[ Los Angeles Times | 2018-09-22 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#big week
#book news
#el segundo
#carolyn kellogg
The Frankfurt Book Fair's international publishing conference, The Markets, will focus this year on publishing revenue models. Charlie Redmayne will deliver the keynote. The post The Markets 2018: Frankfurt’s Agenda-Setting Conference Follows the Money appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2018-09-20 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#money appeared
#charlie redmayne
In her memoir, Stephanie Clifford gives a vivid, detailed account of her encounter with Donald Trump in 2006 and its aftermath. Continue reading at The New York Times
[ The New York Times | 2018-09-19 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#books news
#full disclosure
#stephanie clifford
Where Jeff Bezos goes, other tech billionaires follow. The latest titan to invest in print media is Salesforce founder Marc Benioff who, along with wife Lynne, is buying Time magazine. The pair are using $190 million from their personal fortune to bu... Continue reading at Engadget
[ Engadget | 2018-09-17 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#jeff bezos
#print media
#$190 million
#personal fortune
At the annual pre-fair news conference, Frankfurter Buchmesse officials stress the importance of the freedom to publish and the international book industry's role in a politically charged era. The post Frankfurter Buchmesse’s 2018 Pre-Fair News Conference: ‘Held in Political Times’ appeared... Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2018-09-12 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#frankfurter buchmesse
#political times
Legislation opposed by firms like Facebook and Google and groups warning of detrimental consequences for the internetMusic companies, film-makers and media publishers could be in line for billions in payouts after EU lawmakers voted to accept controversial changes to copyright rules that aim to... Continue reading at The Guardian
[ The Guardian | 2018-09-12 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#proposed legislation
#digital age
#paul mccartney
#european parliament
#news article
Welcome to Ad Age's Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. You can get an audio version of this briefing on your Alexa device. Search for "Ad Age" under "Skills" in the Alexa app. What people are talking about today: Gawker, the gossip site, is staging... Continue reading at Advertising Age
[ Advertising Age | 2018-09-12 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#video series
#daily roundup
#audio version
#alexa device
#alexa app
#gossip site
#bryan goldberg
Tabloid rails against ‘PC world’, republishing ‘infamous’ caricature by Mark KnightNews Corp in Australia has doubled down on a cartoon published by its Melbourne paper that has been widely derided as a racist caricature of Serena Williams.The cartoon by Mark Knight made international headlines... Continue reading at The Guardian
[ The Guardian | 2018-09-12 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#pc world
#serena williams
#herald sun
JK Rowling and daughter of Martin Luther King Jr criticise cartoonist Mark Knight’s caricature of tennis star News Corp has come under global condemnation for publishing a racist, sexist cartoon depicting Serena Williams in its Melbourne paper.The cartoon by Mark Knight, published in Rupert... Continue reading at The Guardian
[ The Guardian | 2018-09-11 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#black women
#herald sun
Publishers, agents and other booksellers have expressed widespread shock at the news this morning that Waterstones has bought Foyles. Continue reading at The Bookseller
[ The Bookseller | 2018-09-08 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#mixed opinions
Talking, among other things, of developing an loyalty program for consumers based in blockchain tokens, a spokesman for Poland's Merlin.pl talks about its latest move to gain dominance in the market. The post Poland’s Online Bookseller Merlin.pl Acquires Profit M, Expanding Its Footprint in the... Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2018-09-05 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#post poland
#market appeared
#loyalty program
#latest move
Simon & Schuster UK has appointed former HarperCollins publicist Polly Osborn to the position of adult marketing and publicity director. Continue reading at The Bookseller
[ The Bookseller | 2018-09-04 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#publicity director
The former Guardian editor details a revolution in journalism. Can it still perform its vital, truth-telling role?Truth is a small word liable to sanctimonious overuse and philosophical dispute, but in its humblest sense of accurate and verifiable information we like to think we know it when we... Continue reading at The Guardian
[ The Guardian | 2018-09-01 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#edward snowden
#rupert murdoch
#online publishing
#global brand