The car industry isn't slowing down when it comes to employing more data for everything from vehicle malfunctions to marketing. In fact, in terms of digital advertising, the category looks like it's putting the pedal to the metal, as tech vendors, publishers and other players increasingly roll out new offerings to attract automotive ad buyers who are demanding better results. For instance, data cloud company eXelate today is debuting measurement software that's designed to exhibit when digital promos produce actual car sales, giving an auto advertiser a clearer sense of return on investment. It generally affords a long view of what marketers call the "purchase funnel," while allowing them to both review a campaign's performance and quickly tweak how the effort targets consumers. The system looks at how car shoppers visit automotive websites, compare makes and models, and browse articles about new vehicles. It then follows the shoppers as they visit dealer sites and request price quotes, which shows they've moved from "purchase consideration" to "purchase intent." Finally, the software pulls in dealer sales data—thanks to a partnership with J.D. Power—to measure how transactions were completed offline. These streams of data are the lifeblood of a program that aims to help brand marketers serve the right kinds of ads, while offering post-campaign analysis as well. The eXelate-J.D. Power tandem effort has similarities to the offline-online aims of Facebook and... Continue reading at 'AdWeek'
[ AdWeek | 2015-02-04 00:00:00 UTC ]
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Today, the National Book Foundation announced a change in the eligibility criteria for the annual National Book Awards for Fiction, Nonfiction, Poetry, and Young People’s Literature. Beginning with the 75th National Book Awards, submissions for which open on March 13 of this year, the prizes... Continue reading at Literrary Hub
[ Literrary Hub | 2024-02-15 15:30:03 UTC ]
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The first day of the ABA's annual conference tackled topics including the basics of bookselling, marketing and media strategies for booksellers in the digital age, and how publishers can make booksellers' lives easier. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-02-13 05:00:00 UTC ]
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Breaking the rules: That's how many branding experts viewed Barnes & Noble's new, idiosyncratic approach to its store designs as it mounts a comeback and tries to fend off the likes of Amazon. "Unpredictable and dynamic" is how CEO James Daunt described the new... Continue reading at AdWeek
[ AdWeek | 2024-02-07 19:31:31 UTC ]
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A market boosted by the elimination of sales tax on books, Taiwan is ready for a strong year at its upcoming international book exhibition. The post Taipei International Book Exhibition 2024: A Market Profile appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2024-01-30 19:49:02 UTC ]
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There are early signs that Spotify’s addition of audiobooks to its streaming service is helping drive audiobook consumption — already a growing market. Continue reading at The New York Times
[ The New York Times | 2024-01-29 17:00:09 UTC ]
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For the bestselling author, fiction is a way to explore an increasingly polarized and volatile world. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-01-26 05:00:00 UTC ]
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Independent publisher The Midst launched on its new website Tuesday, after more than four years of chronicling perimenopause and the modern midlife experience as a personal blog called Jumble and Flow. The publisher is one of a growing number of media companies to plant... Continue reading at AdWeek
[ AdWeek | 2024-01-23 13:42:51 UTC ]
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Mae D Huettig, Romana Javitz and Shirley Graham DuBois were instrumental in their respective media fields but very few of us will be aware of their individual contributions. Continue reading at The Conversation
[ The Conversation | 2024-01-22 21:21:50 UTC ]
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When users open an Incognito browser on Chrome, they'll see a notification warning them that other people using their device won't be able to see their activity but that their downloads, bookmarks and reading items will still be saved. Now, Google has updated that disclaimer in Chrome's... Continue reading at Engadget
[ Engadget | 2024-01-17 10:38:07 UTC ]
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Lisa Marie Presley's posthumous memoir will hit shelves later this year, with the help of her daughter Riley Keough, who picked up the pieces. Continue reading at Los Angeles Times
[ Los Angeles Times | 2024-01-11 20:25:14 UTC ]
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The data supports the work of libraries and library workers far more than it doesn't. That, plus this week's book censorship news. Continue reading at Book Riot
[ Book Riot | 2024-01-05 11:40:00 UTC ]
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In his last annual letter to authors as Hachettte Book Group CEO, Michael Pietsch hit on a number of topics, including the publisher’s steps to improve its marketing efforts. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-12-26 05:00:00 UTC ]
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95% of parents believe every school should have a library, but 60% also believe those libraries should have restrictions. Continue reading at Book Riot
[ Book Riot | 2023-12-20 13:21:21 UTC ]
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Rachel Brooks, associate director of business marketing, global, Spotify Digital media consumers seamlessly transition from audio to video throughout their day — listening to a favorite playlist during a workout or commute, then tuning into video content when relaxing in front of screens at the... Continue reading at Digiday
[ Digiday | 2023-12-14 15:56:06 UTC ]
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The streaming platform has shared its most in-depth look at what their many subscribers have been watchingIn news that will excite anyone who spent a substantial chunk of their youth poring over the purple “Life” section of USA Today for Nielsen ratings and box office reports, Netflix has... Continue reading at The Guardian
[ The Guardian | 2023-12-13 17:53:11 UTC ]
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US trade revenue was down 0.1 percent year-to-date, and down 0.4 percent for the month of September YTD, in the AAP's StatShot report. The post AAP’s September StatShot: US Book Market Up 0.8 Percent YTD appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2023-12-12 16:24:19 UTC ]
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