Welcome to Day Two of Ad Age’s Cannes Today newsletter. Reading this online and want it delivered straight to your inbox? Sign up here. For real-time updates, follow our live blog. And see all our coverage here. Plus, click here for a recap of Day One. Twitter is beachless but bullish and Meta hearts AI Twitter gave up its beach and new CEO Linda Yaccarino is not in the south of France; she is apparently sipping cold beverages elsewhere. But the platform owned by Elon Musk still sent some ad sales folks to Cannes where they are trying to convince advertisers the company cares about brand safety, Ad Age’s Garrett Sloane reports. Twitter today announced it is talking with ad viewability and verification firm Zefr. Meantime, Chris Riedy, Twitter’s head of ad sales, tweeted that “more than 75% of 2022’s Top 100 advertisers have returned to paid media on Twitter.” And Tim Perzyk, VP of marketing and research at Twitter, used the platform to solicit Cannes gatherings, saying, “If you’re not already meeting with us, give us a shout.” Twitter competitor Meta—which does have a beach—is plugging its brand safety tools as a strength, while also touting plans to serve more ads into Reels. And the Facebook owner is talking a lot about AI, like just about everyone else. Get all the details of Meta’s Cannes sales pitch here. NBCU's new global playYaccarino’s former company, NBCUniversal, tried to gain some of its own Cannes buzz by announcing a global expansion of its One... Continue reading at 'Advertising Age'
[ Advertising Age | 2023-06-20 20:38:54 UTC ]
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Ahead of TikTok's presentation at the 2020 Digital Content NewFronts, the company released a new umbrella brand called TikTok for Business for its advertiser offerings. TikTok, a newcomer to NewFronts, adapted its vertical-first format for a horizontal presentation. The main message to brands in... Continue reading at AdWeek
[ AdWeek | 2020-06-25 21:01:24 UTC ]
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Banner image by Jazzy Harvey. ¤ ONE OF MY FAVORITE statements about Los Angeles, something that really captures its ethos, comes from Cameron Esposito in an article she provided for The A.V. Club. Esposito remarks on “how logical a backbone [L.A.] provides to completely illogical pursuits.” It’s... Continue reading at Los Angeles Review of Books
[ Los Angeles Review of Books | 2020-06-25 17:00:38 UTC ]
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#cameron esposito
Even as its stores reopen, Barnes & Noble has laid off a number of employees at its headquarters, including some book buyers. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-06-25 04:00:00 UTC ]
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At the 2020 Digital Content NewFronts today, three companies presented about the future of audio--a visual sales pitch for an aural medium. National Public Radio and American Public Media's Marketplace each put their radio and podcast hosts front-and-center, selling reliable news and audience... Continue reading at AdWeek
[ AdWeek | 2020-06-24 21:17:51 UTC ]
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#aural medium
#covid-19 pandemic
#digital content
Publishing giant Cond? Nast is committed to championing more diverse voices, executives told potential advertisers today at the company's virtual NewFronts presentation. The event comes two weeks after charges of racist and biased behavior toward former and current employees who were outspoken... Continue reading at AdWeek
[ AdWeek | 2020-06-23 19:36:48 UTC ]
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#diverse voices
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This year's Polari Prize longlist sees titles from Jeanette Winterson, Dustin Lance Black and Joseph O'Connor in the running for the £2,000 award. Continue reading at The Bookseller
[ The Bookseller | 2020-06-23 05:03:35 UTC ]
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#jeanette winterson
Frankfurt's program in which publishers and agents can present properties to producers at Cannes this year is playing out in the digital space. The post Frankfurter Buchmesse ‘Sends’ Publishers, Agents to Cannes Online appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2020-06-23 03:05:13 UTC ]
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To make the company ' more representative of the world around us,' CEO John Sargent writes, Macmillan USA is establishing a new management committee. The post Diversity: Macmillan USA Makes Major Changes in Management Approach appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2020-06-22 20:55:22 UTC ]
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In the weeks since the May 25 killing of George Floyd in Minneapolis, books about anti-racism have consistently topped bestseller lists. Many of these books have been purchased from the likes of Amazon and Barnes & Noble. To try and funnel some of these sales to Black-owned bookstores... Continue reading at AdWeek
[ AdWeek | 2020-06-19 21:16:38 UTC ]
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Bandcamp has announced that this Friday, June 19, it will donate 100 percent of its share of sales to the NAACP legal defense fund -- and that it will do so annually. In its announcement, the music publishing platform cited the killings of George Flo... Continue reading at Engadget
[ Engadget | 2020-06-19 08:30:48 UTC ]
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#publishing platform
Reni Eddo-Lodge's Why I'm No Longer Talking to White People About Race (Bloomsbury) has leapt into the UK Official Top 50 number one spot, making her the first black British author to hit the weekly overall number one in the Nielsen BookScan era. Continue reading at The Bookseller
[ The Bookseller | 2020-06-16 07:29:33 UTC ]
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In addition to its originals and exclusives, HBO Max now has an original digital comic book series as well. Warner Media partnered with DC Comics to publish To The Max, which tells stories about “everyday people achieving their maximum potential,” ac... Continue reading at Engadget
[ Engadget | 2020-06-15 18:28:41 UTC ]
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Author Bernardine Evaristo becomes the first black British woman to top the UK paperback fiction chart. Continue reading at BBC News
[ BBC News | 2020-06-12 11:06:56 UTC ]
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Controversy still swirls about the Tattered Cover after its co-owners' public declaration of neutrality on political issues. Although the store issued an apology, a coalition of individuals and literary organizations are demanding that the store become more inclusive. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-06-12 04:00:00 UTC ]
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#tattered cover
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In 2017, we came to a realization: Our jobs should be easier. We worked on opposite ends of the advertising and media buying process. Lynn came from the buy side as a digital media manager at Macy’s, who had also previously handled agency work. Mollie was on the sales side, working at AdTheorent... Continue reading at Advertising Age
[ Advertising Age | 2020-06-11 15:19:00 UTC ]
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#covid-19 pandemic
#immense world
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Through SOMOS ABQ, Schroeder and others celebrate what makes Albuquerque a unique place. Continue reading at Silicon Valley Business Journal
[ Silicon Valley Business Journal | 2020-06-10 18:50:00 UTC ]
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#unique place
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After the author’s widely criticized round of gender identity tweets over the weekend, the actor spoke up on behalf of transgender women. The creator of Harry Potter seems to have lost Harry Potter himself, as Daniel Radcliffe comes to the defense of trans women in the wake of J.K. Rowling’s... Continue reading at Fast Company
[ Fast Company | 2020-06-09 10:00:07 UTC ]
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Oyinkan Braithwaite, Abir Mukherjee and Mick Herron are among the writers shortlisted for this year's Theakston Old Peculier Crime Novel of the Year Prize. Continue reading at The Bookseller
[ The Bookseller | 2020-06-08 14:43:18 UTC ]
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On Saturday, Denver’s beloved independent bookstore Tattered Cover released a statement “about recent events,” asserting their support for Black Lives Matter, but also defending their silence and explaining that to align the bookstore with any “public debate” is a “slippery slope.” Bookstore... Continue reading at Literrary Hub
[ Literrary Hub | 2020-06-08 13:56:08 UTC ]
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We're talking to library staff about how libraries are working to plan for summer reading programs despite the limitations caused by a global pandemic. Continue reading at Book Riot
[ Book Riot | 2020-06-08 10:33:48 UTC ]
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