Welcome to Day Four of Ad Age’s Cannes Today newsletter. Reading online and want it delivered straight to your inbox? Sign up here. For real-time updates, follow our live blog. And see all our coverage here. Click here for a recap of Day Three. AI overload As everyone knows, unless you are living under a rock, the ad industry is obsessed with AI. And that obsession has spilled into Cannes, so much so that it has become a bit of an annoyance for some people, who are complaining it has overshadowed other topics such as creativity and sustainability, as reported today by Ad Age’s Asa Hiken and Brian Bonilla. Read more here on how AI is showing up in Cannes panels, deal-making, out-of-home ads, Grand Prix awards and more. But will the hype last? “No one is talking about the Metaverse and NFTs anymore. If you came here last year, everyone was talking about that, now everyone's talking about AI. God knows what they'll be talking next year,” said Fernando Machado, the former Burger King and Activision Blizzard marketer who is currently CMO at plant-based food maker NotCo. Climate actionIt can be tough to spot someone in Cannes throngs, but not Richard Edelman, who was trailed along the Croisette yesterday by the environmental activist group Clean Creatives. The group held signs pointing to Edelman that read, “This person works with fossil fuel clients” and “This agency is happy to greenwash fossil fuels.” The group also hijacked the agency’s Gen Z Lab presentation, with... Continue reading at 'Advertising Age'
[ Advertising Age | 2023-06-22 19:48:12 UTC ]
At the Digiday Publishing Summit, Trevor Fellows, the Journal's global head of advertising sales, outlined five key elements to making that process less "painful." The post The Wall Street Journal’s guide to making great native ads appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2014-09-19 00:00:00 UTC ]
More news stories like this
Richard Gingras, who acted as CEO of the Salon Media Group for the past two years, is leaving the company to join search giant Google as global head of news products. Continue reading at Folio Magazine
[ Folio Magazine | 2011-06-23 00:00:00 UTC ]
More news stories like this
Richard Gingras, the chief executive of Salon Media Group, said on Wednesday he is leaving the online publisher to become global head of news products for Google Inc. Continue reading at AllThingsD
[ AllThingsD | 2011-06-23 00:00:00 UTC ]
More news stories like this