Can TV Bring Salvation to Magazine Media?

[Sponsored Content] Publishers can benefit from the shift in advertising from TV to online video. The post Can TV Bring Salvation to Magazine Media? appeared first on Folio:. Continue reading at 'Folio Magazine'

[ Folio Magazine | 2016-02-24 00:00:00 UTC ]

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For Martha Stewart Living, Print is ‘A Good Thing’

A Q&A with EIC Elizabeth Graves on her first year on the job and the state of magazine media. The post For Martha Stewart Living, Print is ‘A Good Thing’ appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2017-01-25 00:00:00 UTC ]
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‘Consumers will rebel’: Publishers face creative challenges with Facebook’s mid-roll video ads

Publishers are hopeful about the chance to finally turn their Facebook videos into a revenue stream, but creative challenges await them. Ads could bring a welcome source of revenue, but videos will have to be edited with breaks in mind. And most online video that's out there now isn't good... Continue reading at Digiday

[ Digiday | 2017-01-13 00:00:00 UTC ]
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The Winners and Losers in Magazine Media: 2016

The Modern Magazinist delivers his year-in-review. The post The Winners and Losers in Magazine Media: 2016 appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2017-01-03 00:00:00 UTC ]
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NBC Universal Makes Another $200 Million Investment in BuzzFeed

Comcast Corp.'s NBC Universal has made a second $200 million investment in BuzzFeed Inc., deepening ties between the two companies in online video and advertising.The latest funding will let NBC and BuzzFeed work more closely together on ad sales, like producing more short-form digital video for... Continue reading at Advertising Age

[ Advertising Age | 2016-11-22 00:00:00 UTC ]
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The 2016 Folio: 100 — Up-and-Coming Trailblazers

Recognizing the most forward-thinking and innovative leaders in magazine media. The post The 2016 Folio: 100 — Up-and-Coming Trailblazers appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2016-11-03 00:00:00 UTC ]
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The 2016 Folio: 100 — Industry Influencers

Recognizing the most forward-thinking and innovative leaders in magazine media. The post The 2016 Folio: 100 — Industry Influencers appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2016-11-03 00:00:00 UTC ]
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The 2016 Folio: 100 — C-Level Visionaries

Recognizing the most forward-thinking and innovative leaders in magazine media. The post The 2016 Folio: 100 — C-Level Visionaries appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2016-11-03 00:00:00 UTC ]
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The 2016 Folio: 100 — Director-Level Doers

Recognizing the most forward-thinking and innovative leaders in magazine media. The post The 2016 Folio: 100 — Director-Level Doers appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2016-11-03 00:00:00 UTC ]
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The 2016 Folio: 100 — Corporate Catalysts

Recognizing the most forward-thinking and innovative leaders in magazine media. The post The 2016 Folio: 100 — Corporate Catalysts appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2016-11-03 00:00:00 UTC ]
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Memo to Magazine Media: Social Networks Are Not Altruistic

Social media doesn’t exist as a grand platform for your experiments. It exists to make money for its owners. The post Memo to Magazine Media: Social Networks Are Not Altruistic appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2016-08-24 00:00:00 UTC ]
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The New Yorker Wins Two Pulitzers in a First for Magazine Media

Kathryn Schulz and Emily Nussbaum win for Feature Writing and Criticism, respectively. The post The New Yorker Wins Two Pulitzers in a First for Magazine Media appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2016-04-19 00:00:00 UTC ]
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Should Media Companies Fear Facebook Live and Instant Articles or Embrace Them?

Of the many talking points Tuesday at Facebook's F8 conference, two stood out because of their potential ramifications: the full rollout of Instant Articles and Facebook Live opening up to developers. We did a quick poll of tech players to gain insight into whether media companies should fear... Continue reading at AdWeek

[ AdWeek | 2016-04-13 00:00:00 UTC ]
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The Untold Story of How Magazine Media is Winning

The consumer, not the print magazine, now resides at the hub of the business model. The post The Untold Story of How Magazine Media is Winning appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2016-03-02 00:00:00 UTC ]
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Can TV Bring Salvation to Magazine Media?

[Sponsored Content] Publishers can benefit from the shift in advertising from TV to online video. The post Can TV Bring Salvation to Magazine Media? appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2016-02-24 00:00:00 UTC ]
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Meeting David Granger

Reflecting on the sudden dismissal of one of magazine media's most uncompromising editors. The post Meeting David Granger appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2016-02-04 00:00:00 UTC ]
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AMMC Monday Recap

Day one of the American Magazine Media Conference discussions recognize dramatic change in magazine media, but are optimistic about the future. The post AMMC Monday Recap appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2016-02-02 00:00:00 UTC ]
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Folio: Week in Review – January 30, 2016

In case you missed it, here's a roundup of our top stories from the week in magazine media:   After 19 Years as EIC, The post Folio: Week in Review – January 30, 2016 appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2016-01-30 00:00:00 UTC ]
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Folio: Week in Review – January 23, 2016

In case you missed it, here's a roundup of our top stories from the week in magazine media: MPA Names Linda Thomas Brooks New President and CEO An agency veteran, The post Folio: Week in Review – January 23, 2016 appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2016-01-23 00:00:00 UTC ]
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El Chapo, El Editor: Rolling Stone’s Necessary Risk

And other musings on the start of the new year in magazine media. The post El Chapo, El Editor: Rolling Stone’s Necessary Risk appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2016-01-19 00:00:00 UTC ]
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MPA Names Linda Thomas Brooks New President and CEO

Former GM Mediaworks, Martin Agency director takes charge at the Association of Magazine Media, effective immediately. The post MPA Names Linda Thomas Brooks New President and CEO appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2016-01-15 00:00:00 UTC ]
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