Can TV Bring Salvation to Magazine Media?

[Sponsored Content] Publishers can benefit from the shift in advertising from TV to online video. The post Can TV Bring Salvation to Magazine Media? appeared first on Folio:. Continue reading at 'Folio Magazine'

[ Folio Magazine | 2016-02-24 00:00:00 UTC ]
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Print Is Still Big Business in Magazine Media

Far from dead, print continues to be a critically important product for publishers. The post Print Is Still Big Business in Magazine Media appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2018-02-22 00:00:00 UTC ]
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It’s All About Data: How Magazine Media Wins the Digital Advertising Challenge

In an ever-competitive landscape, user IDs and cross-platform tracking are the true measures of your brand’s worth. The post It’s All About Data: How Magazine Media Wins the Digital Advertising Challenge appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2018-01-16 00:00:00 UTC ]
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3 Predictions for Magazine Media in the Year Ahead

Will this be the year magazine media turns itself around, or should we expect more doom and gloom? The post 3 Predictions for Magazine Media in the Year Ahead appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2018-01-11 00:00:00 UTC ]
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Harper’s Magazine May Try To Dox A Whistleblower–And Media Twitter Is Pissed

An upcoming article may reveal the creator of the infamous “Shitty Men in Media” list. Now women in the industry are fighting back. Earlier today, rumors began circulating on Twitter that a well-known magazine is planning to publish an article about the so-called “Shitty Men in Media” list. The... Continue reading at Fast Company

[ Fast Company | 2018-01-09 00:00:00 UTC ]
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Magazine Media’s Year in Review: A Series of Interesting Choices

From Playboy to Vanity Fair, several key decisions made this year will have profound repercussions in the years ahead—for better or worse. The post Magazine Media’s Year in Review: A Series of Interesting Choices appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2017-12-21 00:00:00 UTC ]
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Time Inc. and Meredith Merger Raises Important Questions for Magazine Media

Does a changing industry paradigm mean opportunity or peril for publishers? The post Time Inc. and Meredith Merger Raises Important Questions for Magazine Media appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2017-11-28 00:00:00 UTC ]
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Hearst Magazines UK CEO James Wildman: ‘The media world is turning into a messy place’

"When I arrived, nothing was broken. We had all the raw materials -- strong brands and great journalists -- but it felt like a bowl of spaghetti." The post Hearst Magazines UK CEO James Wildman: ‘The media world is turning into a messy place’ appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2017-11-27 00:00:00 UTC ]
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To deal with native ad pains, Vox Media brings distribution in-house

With the help of an ad testing tool, the publisher reduced its reliance on buying traffic from Facebook to meet clients' campaign goals. The post To deal with native ad pains, Vox Media brings distribution in-house appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2017-10-27 00:00:00 UTC ]
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T Magazine, Trusted Media Brands Staff Up | People on the Move

Foreign Policy taps a new editor-in-chief, Refinery29 names a senior fashion editor, and more… The post T Magazine, Trusted Media Brands Staff Up | People on the Move appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2017-08-24 00:00:00 UTC ]
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Closing the Gap: How Magazine Media is Solving for Print Losses

Time Inc., New York Media and Atlantic Media offer three unique solutions. The post Closing the Gap: How Magazine Media is Solving for Print Losses appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2017-07-18 00:00:00 UTC ]
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Magazine Media: Knockdown or Fixer Upper?

To keep the print house standing, publishers need to emphasize consumer trust, accountability, and a willingness to experiment. The post Magazine Media: Knockdown or Fixer Upper? appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2017-07-13 00:00:00 UTC ]
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Hearst, Scripps Team Up for Another TV-Inspired Magazine Launch

The Pioneer Woman Magazine is Ree Drummond’s latest project. The post Hearst, Scripps Team Up for Another TV-Inspired Magazine Launch appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2017-06-07 00:00:00 UTC ]
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Magazine Media’s Dismal Record in Public Equity Markets

Time Inc., in state of limbo, is only the latest example. The post Magazine Media’s Dismal Record in Public Equity Markets appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2017-05-18 00:00:00 UTC ]
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Davler Media Group Buys LGBTQ Magazine and Teases New Quarterly

Metrosource joins Davler as the publisher prepares to launch design vertical, Exuberance. The post Davler Media Group Buys LGBTQ Magazine and Teases New Quarterly appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2017-03-23 00:00:00 UTC ]
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Hour Media Group Acquires Emmis Magazines for $6.5 Million

Personnel changes hit Los Angeles Magazine as new owners lay off publisher, EIC. The post Hour Media Group Acquires Emmis Magazines for $6.5 Million appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2017-03-01 00:00:00 UTC ]
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Magazine Media’s Half-Full Glass

Magazines may have an opportunity to lure marketers back to print, but platform dominance on digital remains an issue. The post Magazine Media’s Half-Full Glass appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2017-02-18 00:00:00 UTC ]
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Social Media for Association Magazines: Q&A with Tony Lee

The Folio: Association Media Summit speaker and VP of Editorial at SHRM shares his take on the role of social in non-profit media. The post Social Media for Association Magazines: Q&A with Tony Lee appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2017-02-10 00:00:00 UTC ]
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The Winners and Losers in Magazine Media: 2016

The Modern Magazinist delivers his year-in-review. The post The Winners and Losers in Magazine Media: 2016 appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2017-01-03 00:00:00 UTC ]
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What’s Trending in Magazine Media | 12.20.16

A recap of the week's top stories courtesy of VerticalFeed, a new service from Folio:. The post What’s Trending in Magazine Media | 12.20.16 appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2016-12-20 00:00:00 UTC ]
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