Can mobile save the world from a dystopian ad future?

Google’s buy button and other mobile tech can allow advertisers to leave behind the “spray and pray” approach of days gone byLike many children of the 1970s, I spent many hours immersed in the futuristic visions of the comic book 2000AD, whose Judge Dredd stories were compellingly dystopian. One memorable storyline involved two lovers courting, blissfully alone, by the light of a full moon. A young man kneels down to pop the question of questions. All of a sudden the perfection of their romantic interlude is shattered, as blaring adverts are projected on to the surface of the moon itself. In the fictional future of 2000AD, mega-city populations were tormented by inescapable advertising.Fast-forward to 2015, when formerly outlandish predictions from comic books are furiously filling the news feeds on our pocket supercomputers. In a few months from now, a Japanese soft drink manufacturer is scheduled to place the first advert on the moon. Advertising is indeed ubiquitous, colonising social media channels such as Facebook, Twitter and most recently Instagram. Paying to avoid advertising is sometimes an option, but in many situations it’s simply unavoidable. But how are marketing and technology companies ensuring we don’t experience some sort of dystopian advertising burnout? Related: Mobile UX: the invisible link to the digital world Continue reading... Continue reading at 'The Guardian'

[ The Guardian | 2015-06-10 00:00:00 UTC ]

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