CALIBA Booksellers Discuss Marketing and Inventory Management

At the September 17–18 California Independent Booksellers Alliance meeting in Pasadena, members looked for effective ways to capture sales, promote their stores online and in person, and communicate with publishers and distributors. Continue reading at 'Publishers Weekly'

[ Publishers Weekly | 2024-09-20 04:00:00 UTC ]
News tagged with: #inventory management #members looked #effective ways #capture sales #stores online

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Can Technology Replicate Word-of-Mouth Book Marketing?

Ferol Vernon of Written Word Media argues that online, email book marketing is at its most effective when addressing readers in precise verticals. The post Can Technology Replicate Word-of-Mouth Book Marketing? appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2015-08-04 00:00:00 UTC ]
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My Job in 5: James Hardcastle, Research Manager, Taylor & Francis

Describe Your Role My role is mostly about providing data analysis and insights to the global Taylor & Francis journals business on areas such as Impact Factors, market position, usage data and marketing campaigns. I also run training on a range of tools and provide advice to editors and... Continue reading at The Bookseller

[ The Bookseller | 2015-08-01 00:00:00 UTC ]
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Bookselling Roundup, Week Ending July 31, 2015

The long-anticipated ribbon cutting for Anderson Bookshop’s third Chicagoland store takes place this weekend as does the Martha’s Vineyard Book Festival, which has been held every other year for the past decade. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-07-31 00:00:00 UTC ]
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What Are They Thinking? F.T.‘s ’Emerging Markets'

Few C.E.O.s can claim to head a one-billion dollar publishing company. John Ridding secured that status last week as the Financial Times chief executive saw Japan’s financial news giant snatch The F.T. away from Axel Springer, paying $1.3 b ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2015-07-31 00:00:00 UTC ]
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Facebook Publishes Its Managing Bias Course For All

The social network is positioning itself as a leader in diversity efforts, even though it still has a lot to learn. The post Facebook Publishes Its Managing Bias Course For All appeared first on WIRED. Continue reading at Wired

[ Wired | 2015-07-28 00:00:00 UTC ]
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My Job In 5: Becky McCarthy, Publicity and Marketing Assistant, Michael O'Mara Books

Describe your role I’m the publicity and marketing assistant at Michael O’Mara Books. I support the department by carrying out general administrative tasks as well as posting on our social media channels, setting up competitions with third parties and running my own campaigns. What do you... Continue reading at The Bookseller

[ The Bookseller | 2015-07-25 00:00:00 UTC ]
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Bookselling Roundup, Week Ending July 24, 2015

Fourteen indies opened between April and June, according to the ABA. And new stores continue to open, including Books by the Beach in New Smyrna Beach, and a second location for Ye Olde Warwick Book Shoppe. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-07-24 00:00:00 UTC ]
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Booksellers get free access to digital proofs

Booksellers will get “quicker and wider access” to book proofs from across the publishing industry through a partnership with the Booksellers Association and NetGalley. UK booksellers will get access to digital proofs from over 50 publishers – including Bonnier, Hachette, HarperCollins, Penguin... Continue reading at The Bookseller

[ The Bookseller | 2015-07-24 00:00:00 UTC ]
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Russian Booksellers Balk at “Help” from Putin in Picking Books

Putin's government plans to offer tax breaks and other benefits to booksellers who let the government pick patriotic titles for in store promotions. The post Russian Booksellers Balk at “Help” from Putin in Picking Books appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2015-07-23 00:00:00 UTC ]
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On Managing Creative People in Publishing

Like other media industries, book publishing fundamentally relies on creativity. Here, agency executives offer some tips on managing creative people. The post On Managing Creative People in Publishing appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2015-07-23 00:00:00 UTC ]
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E-book VAT 'holds back small markets'

Charging VAT on digital books is “holding back the development of the ebook market in general, and especially in non-English and small-language markets”, the International Publishers Association’s (IPA) José Borghino has said. A global survey of VAT rates, conducted by the IPA and the... Continue reading at The Bookseller

[ The Bookseller | 2015-07-21 00:00:00 UTC ]
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Which brilliant books have never been translated into English? Join the discussion

Frank Cottrell Boyce has discovered some new literary heroes at the most beguiling library in the world, The International Jugendbibliothek. It was set up after the second world war by a Jewish refugee after Nazi book burning and banning. Here Frank tells us all about it – and kicks off a... Continue reading at The Guardian

[ The Guardian | 2015-07-20 00:00:00 UTC ]
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Booksellers asked to nominate 'outstanding' travel writers

Michael Palin, Bill Bryson and William Dalrymple are just some of the names already nominated for the Edward Stanford Award for Outstanding Contribution to Travel Writing. Continue reading at The Bookseller

[ The Bookseller | 2015-07-17 00:00:00 UTC ]
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Bookselling Roundup, Week Ending July 17, 2015

The Rizzoli Bookstore will reopen July 27 in New York City, and Books. Inc. puts the finishing touches on its grand opening of its new Berkeley store this weekend. New stores opened in Fresno and in New Richmond, Ohio. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-07-17 00:00:00 UTC ]
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Christian Bookseller Association’s Lifetime Achievement Award-Winner Reflects on Five Decades of Writing

Author Josh McDowell on childhood molestation, what he's learned in 55 years of writing, and winning the Christian Bookseller Association's Lifetime Achievement Award. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-07-14 00:00:00 UTC ]
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Authors, Booksellers & Agents Call for DoJ to Investigate Amazon

Days before Amazon celebrates its 20th anniversary, Authors United is asking authors to sign a letter to the DoJ for an investigation of Amazon, and ABA submitted a similar request on Monday. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-07-14 00:00:00 UTC ]
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“The Markets will be the UN for Publishing,” A Chat with Holger Volland

Last week, Publishing Perspectives hosted a Twitter chat with Holger Volland on the Frankfurt Book Fair's new event, The Markets: Global Publishing Summit The post “The Markets will be the UN for Publishing,” A Chat with Holger Volland appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2015-07-14 00:00:00 UTC ]
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Was 'tatvertising' the nadir of book marketing campaigns?

Plans to hype David Lagercrantz’s Girl With the Dragon Tattoo sequel by tattooing a volunteer reader, now mercifully cancelled, took branding a little too literallyWith Go Set a Watchman finally out, it’s time to move on to thinking about the summer’s next most-anticipated/hyped novel, which has... Continue reading at The Guardian

[ The Guardian | 2015-07-14 00:00:00 UTC ]
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My Job In 5: Emma O’Donovan, Head of marketing Flying Eye Books

Describe your role. Creating and managing marketing campaigns for new releases and ensuring that as many people as possible hear about and are completely enthused by the fantastic books Flying Eye are producing, through press reviews, events, advertising and online channels. What do you like... Continue reading at The Bookseller

[ The Bookseller | 2015-07-11 00:00:00 UTC ]
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