By hiding likes and video views, Facebook could force publishers to shift strategies

Facebook is running an experiment to hide "like" counts and other public-facing social scores in select markets. The social network confirmed Friday that it started hiding like, reaction and video view counts in a limited test across the social network as part of an effort to improve the atmosphere on the platform. “We will gather feedback to understand whether this change will improve people’s experiences,” a Facebook spokeswoman said in an e-mail statement to AdAge. Such a change, if made permanent, could ultimately affect publishers and brands looking for visibility on the social network, according to marketing and publishing execs. The theory goes that like counts add social undue pressure on the average user, who might begin to put too much weight on how popular (or not) their posts are on Facebook. The rationale goes that if Facebook were to no longer show users how many likes a given post received, then it might generate less anxiety around sharing on Facebook. “People are using the ‘like’ counter as way to measure their self-worth,” says David Cohn, senior director of AlphaGroup, which is a tech incubator within the publishing group Advanced Local. Likes, or lack thereof, may be stressful for everyday users, but they are partly how publishers and brands measure their actual worth on Facebook. “Just as the likes have been validation for users,” Cohn says, “they have been validating for publishers, as well.” The like count has historically been one of the... Continue reading at 'Advertising Age'

[ Advertising Age | 2019-09-27 20:39:27 UTC ]
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Johnny Depp will launch a publishing imprint

Infinitum Nihi – Johnny Depp's new publishing imprint with partner HarperCollins – will publish titles including a Bob Dylan biography and a novel by Woody Guthrie. Continue reading at The Christian Science Monitor

[ The Christian Science Monitor | 2012-10-16 00:00:00 UTC ]
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Cornerstone has appointed Jenny Geras as publishing director of Arrow, with Geras moving from Pan... Continue reading at The Bookseller

[ The Bookseller | 2012-10-16 00:00:00 UTC ]
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Times Publishing Company Selects Brainworks Advertising

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[ Editor & Publisher | 2012-10-10 00:00:00 UTC ]
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Trade publishing 'an opportunity for private investors', Frankfurt hears

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[ The Bookseller | 2012-10-08 00:00:00 UTC ]
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Frankfurt: 'agile publishers must find space on new platforms'

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[ The Bookseller | 2012-10-08 00:00:00 UTC ]
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Google, publishers shelve book-scanning suit

Google and major book publishers have settled a lengthy legal battle over digital copyrights, but a bigger dispute still looms with thousands of authors who allege that Google is illegally profiting from their works. Continue reading at Stuff

[ Stuff | 2012-10-08 00:00:00 UTC ]
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Google and publishers reach settlement on digitized books case

Publishers can now decide whether Google can digitize out-of-print books still protected by copyright, but does not settle the issue of individual author rights. Continue reading at The Christian Science Monitor

[ The Christian Science Monitor | 2012-10-06 00:00:00 UTC ]
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Headline to publish Suchet on Poirot

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[ The Bookseller | 2012-10-04 00:00:00 UTC ]
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[ Engadget | 2012-10-04 00:00:00 UTC ]
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Google, Association of American Publishers strike deal over book digitization

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[ Engadget | 2012-10-04 00:00:00 UTC ]
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Google Settles Copyright Case With Publishers

The Association of American Publishers has settled a long-running copyright infringement case with Google Inc., though the issue of whether Google had the right to digitally reproduce books in copyright is still being hashed out in court. Continue reading at AllThingsD

[ AllThingsD | 2012-10-04 00:00:00 UTC ]
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[ Engadget | 2012-10-02 00:00:00 UTC ]
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[ The Bookseller | 2012-10-01 00:00:00 UTC ]
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Amazon's Kindle Paperwhite explained in new video

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[ PC World | 2012-09-29 00:00:00 UTC ]
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[ Stuff | 2012-09-28 00:00:00 UTC ]
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[ The Bookseller | 2012-09-28 00:00:00 UTC ]
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Albuquerque Publishing Company launches Atex Advertising

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[ Editor & Publisher | 2012-09-27 00:00:00 UTC ]
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Achebe publishes Biafran memoir

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[ BBC News | 2012-09-27 00:00:00 UTC ]
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[ Editor & Publisher | 2012-09-26 00:00:00 UTC ]
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[ The Bookseller | 2012-09-26 00:00:00 UTC ]
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