BuzzFeed is revamping how it specifies sponsored content. The site will now label branded content with a small, bold yellow box stating it is "promoted by" a particular marketer, and brand pages will be labeled "brand publisher" instead of "featured partner." BuzzFeed previously designated sponsored content with a "presented by" tag and placed it on a light yellow background, similar to how Google used to promote its ads. However, the pale color was difficult to distinguish on BuzzFeed, especially on mobile screens. The move is in line with social networks like Facebook and Instagram, which designate sponsored content with less pomp and circumstance than publishers such as The New York Times. Branded articles on the Grey Lady are surrounded in blue and have bold disclaimers everywhere, from the URL to the kicker at the bottom of the page, proclaiming that editorial no part in creating the materials. Meanwhile, Facebook puts "sponsored" directly under an advertiser's name, and Instagram stamps an arrow logo with the "sponsored" label across from the brand name. Twitter shows that a tweet was paid for with a yellow box and an arrow, followed by the word "promoted." Marketers tend to be wary of content boldly designated as non-editoral, but as long as the content is high quality, most readers don't care, said MEC's managing partner of digital content marketing Gian LaVecchia. Brands should not be afraid of having their content highlighted as promoted, as long as it's... Continue reading at 'AdWeek'
[ AdWeek | 2014-05-31 00:00:00 UTC ]
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Instagram Wednesday introduced a clearer way for users to determine when posts by influencers or publishers are the results of commercial relationships with the businesses they are posting about. The Facebook-owned photo- and video-sharing network said in a blog post that users will begin seeing... Continue reading at AdWeek
[ AdWeek | 2017-06-14 00:00:00 UTC ]
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Article accompanying podcast interview with Mia Freedman detailed preparations website said it made to accommodate ‘imposing’ US authorThe US author Roxane Gay has labelled the Australian website Mamamia “cruel and humiliating” for publishing a podcast interview with text that asked whether she... Continue reading at The Guardian
[ The Guardian | 2017-06-13 00:00:00 UTC ]
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Some teams' marketers are already back on the training field in a bid to monetize an uptick in digital consumption they have so far struggled to understand. The post ‘In reality, we are a content company’: Football clubs embrace the role of digital publisher appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2017-06-12 00:00:00 UTC ]
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Online subscription service Scribd marks a year of profitability by revealing the size of its subscriber base and adding access to selected newspaper articles to its content library. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-05-23 00:00:00 UTC ]
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BuzzFeed said Tasty is on the verge of becoming Facebook's biggest page, and it's become a template for growing the publisher's social video footprint. The post How food brand Tasty is a template for BuzzFeed’s vertical expansion appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2017-05-22 00:00:00 UTC ]
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Facebook's initiative under which publishers are creating exclusive original video content for the social network continues to move forward, but on a revised timetable, according to reports. "Multiple sources" told Kurt Wagner and Peter Kafka of Recode that the initial plan was to roll out... Continue reading at AdWeek
[ AdWeek | 2017-05-22 00:00:00 UTC ]
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A trio of promotions at Hearst moves Michael Sebastian up to site director of Esquire.com, Kate Storey to news director, Ben Boskovich to managing editor of Esquire.com and Megan Friedman to deputy news editor of the newsroom. Sebastian joined Hearst in 2015 from Ad Age as senior news editor at... Continue reading at AdWeek
[ AdWeek | 2017-05-17 00:00:00 UTC ]
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As a slew of children’s books promoting empathy hit bookshelves, some kids’ authors say they feel a growing responsibility to counteract the UK’s “intolerant” political climate. Continue reading at The Bookseller
[ The Bookseller | 2017-05-15 00:00:00 UTC ]
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Hachette Children’s Group and Book People have announced an “exclusive 18-month direct to consumer partnership” promoting Enid Blyton’s titles. Continue reading at The Bookseller
[ The Bookseller | 2017-04-26 00:00:00 UTC ]
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The shift in Facebook's agreements with publishers for video content, first hinted at in January, appear to be moving forward, "multiple sources" told Kurt Wagner of Recode. Wagner reported that while the new pacts still include payment for Facebook Live videos, they encourage publishers to... Continue reading at AdWeek
[ AdWeek | 2017-04-24 00:00:00 UTC ]
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'Rewrites', a seven-episode audiodrama about a reality TV show which pits novelists against one another in a literary competition, will debut next week. Produced by the founders of the indie publisher Story Plant, the show was created to promote the house's books. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-04-22 00:00:00 UTC ]
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W H Smith Travel is to hold a gay literature promotion in major stores in June to mark the 50th anniversary of the decriminalisation of homosexuality in England and Wales. Continue reading at The Bookseller
[ The Bookseller | 2017-04-21 00:00:00 UTC ]
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Simon & Schuster UK has announced an “industry-first partnership” with Heat magazine for a short story competition and a free monthly "Holiday Reads" ebook promotion. Continue reading at The Bookseller
[ The Bookseller | 2017-04-19 00:00:00 UTC ]
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Avon's editorial director Helen Huthwaite has been promoted to publishing director as the imprint expands and launches a new logo. Continue reading at The Bookseller
[ The Bookseller | 2017-04-06 00:00:00 UTC ]
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Facebook Thursday announced several updates related to branded content: enabling more pages to share it; updating its branded content tag to include the word "paid"; and cleaning up its policy and enforcement guidelines. The social network began allowing verified pages to publish branded content... Continue reading at AdWeek
[ AdWeek | 2017-03-30 00:00:00 UTC ]
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Every day, digital publishers are challenged by the fragmentation of media. Third-party and social platforms appropriating content, mobile "snacking," low-quality "clickbait" competition and content recommendation services that drive visitors off-site are just some of the factors depressing... Continue reading at Advertising Age
[ Advertising Age | 2017-03-29 00:00:00 UTC ]
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According to Slate, writing books for kids is harder than it looks, a lesson learned when the publication held a children's book writing contest among a number of its staffers, all attempting to write about a hedgehog. Perhaps it was a matter of not having the type of subject matter so perfectly... Continue reading at AdWeek
[ AdWeek | 2017-03-29 00:00:00 UTC ]
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Loganberry Books in Ohio has reorganised its fiction section so all titles by male writers now have their spines facing the wallA bookshop in Ohio has made a graphic illustration of the position of female writers by leaving only books by women visible to its customers. The change, made to mark... Continue reading at The Guardian
[ The Guardian | 2017-03-08 00:00:00 UTC ]
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Fourth Estate has promoted both former assistant editor Lettice Franklin and former publishing executive Tom Killingbeck to the positions of assistant commissioning editors. Continue reading at The Bookseller
[ The Bookseller | 2017-03-07 00:00:00 UTC ]
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Usborne has promoted two longstanding staff members into two newly created roles “in response to the company’s growth.” Christian Herisson has become UK commercial and sales director and Anna Howorth been appointed global branding and UK marketing director. Continue reading at The Bookseller
[ The Bookseller | 2017-03-02 00:00:00 UTC ]
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