When Forbes rolled out AdVoice in 2010, the architects planned to blow up the traditional publishing-advertising model. Instead of offering companies just online banner ads, Forbes was giving advertisers the ability to publish their stories directly to the magazine's website.It was a gamble that bothered some media critics, who said Forbes had just tossed a grenade at the ad/edit wall. But three years and a slight rebranding later, the same platform -- now dubbed BrandVoice -- at least appears to be helping Forbes revenue. The company said 20% of its ad revenue this year will come from buys that include Brand Voice elements. The proportion will hit 30% next year, the company said.Accounting for the precise impact of BrandVoice remains tricky, partly because Forbes often sells it as part of larger packages that include other kinds of ads. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2013-10-11 00:00:00 UTC ]
News tagged with:
#giving advertisers
#stories directly
Black Friday 2023 is finally upon us, and even though the sales seemed to start a little earlier this year, most of the deals are still going strong. Plus, we're seeing a few brand new deals that went live early this morning. We at Engadget care most about consumer... Continue reading at Engadget
[ Engadget | 2023-11-25 00:10:35 UTC ]
More news stories like this | News stories tagged with:
#10-year warranty
#standard kindle
#300ppi display
#holding thousands
#low-light footage
#$20 higher
#$100 drop
#$56 drop
#$10 higher
#$60 depending
#$549 depending
#$20 lower
#— precisely
#kindle
The best science fiction and fantasy book deals of the day, curated by Book Riot. Continue reading at Book Riot
[ Book Riot | 2023-11-20 17:10:43 UTC ]
More news stories like this | News stories tagged with:
#sff deals
#science fiction
During News Corp’s and IAC’s latest earnings calls, the publishers reiterated their anger toward generative AI companies scraping their content without permission or payment — and what they think the next steps will be. Continue reading at Digiday
[ Digiday | 2023-11-17 05:01:00 UTC ]
More news stories like this | News stories tagged with:
#news corp
BookTok sensation Rebecca Yarros has the #1 book in the country with 'Iron Flame,' sequel to 'Fourth Wing,' which appears twice on our top 10 list. Plus Christopher Paolini returns to the world of Eragon with 'Murtagh,' and Ali Hazelwood makes a foray into YA with 'Check & Mate.' Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-11-17 05:00:00 UTC ]
More news stories like this | News stories tagged with:
#fourth wing
Ballantine signs Norah O’Donnell to write a “female-focused retelling of American history,” Jamaica Kincaid sells a book about her garden in Vermont to Timber Press, and more. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-11-17 05:00:00 UTC ]
More news stories like this | News stories tagged with:
#book deals
#american history
#timber press
The PRH sales veteran has been promoted to the newly created position of chief revenue officer, from president of sales and marketing, at Penguin Random House U.S. The division's Jeff Weber and Michael Rotondo also received promotions. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-11-09 05:00:00 UTC ]
More news stories like this | News stories tagged with:
#penguin random house
KFC's "Crispy" creative platform, which celebrates the brand's origins, won Kantar's Most Effective TV campaign of 2022. Now the fast-food brand and its French agency, Havas Paris, brings that saga to a close with an ad inspired by science fiction classics Blade Runner and The Fifth Element.... Continue reading at AdWeek
[ AdWeek | 2023-11-07 07:00:00 UTC ]
More news stories like this | News stories tagged with:
#science fiction
With each passing year, the phrase "Black Friday" becomes more of a misnomer. What was once a day of post-Thanksgiving special offers has become a month of sales promotions from retailers across the web. It's happening again in 2023: Target and Best Buy are already... Continue reading at Engadget
[ Engadget | 2023-11-03 16:30:54 UTC ]
More news stories like this | News stories tagged with:
#aa batteries
#echo speakers
#fire tvs
#robot vacuums
#discounting inventory
#kindle
The process of selling Simon & Schuster has been long and tumultuous, and was waylaid by an earlier antitrust suit. Continue reading at The New York Times
[ The New York Times | 2023-10-31 02:10:51 UTC ]
More news stories like this |
These must-read historical fiction books set in France span more than 800 years, from the reign of Eleanor of Aquitaine to post-WWII Paris. Continue reading at Book Riot
[ Book Riot | 2023-10-26 10:31:00 UTC ]
More news stories like this | News stories tagged with:
#historical fiction
Shachar Orren, co-founder and Chief Marketing Officer, EX.CO In recent years, Meta, TikTok, Twitch and even Pinterest have encouraged digital publishers to create vertical content to adhere to their platforms’ standards for engagement driven by our vertical mobile device screens. In response,... Continue reading at Digiday
[ Digiday | 2023-10-24 13:02:04 UTC ]
More news stories like this | News stories tagged with:
#digital publishers
The leaves are amassing, the skeletons are out, and enormous bags of candy fill the grocery store aisles and threaten to spill their chocolates right into your mouth, through absolutely no fault of your own. Yep, it’s officially spooky season. But if you still need some help getting into the... Continue reading at Literrary Hub
[ Literrary Hub | 2023-10-23 16:13:33 UTC ]
More news stories like this | News stories tagged with:
#free online
#short stories
Among the week's headlines: a congressional hearing in support of book bans; more librarian blowback for Scholastic Book Fairs over its optional collection of diverse books; and the Urban Library Council issues a report on AI in libraries. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-10-20 04:00:00 UTC ]
More news stories like this | News stories tagged with:
#congressional hearing
#book bans
#diverse books
#scholastic
Serena Williams just announced a book deal with Random House Publishing Group. Here's what we know so far. Continue reading at Book Riot
[ Book Riot | 2023-10-19 16:48:02 UTC ]
More news stories like this | News stories tagged with:
#serena williams
#random house
#book deal
With debts of £1bn, this isn’t some ordinary financial asset. The desire to own the papers says more about power than profitSo much has changed in the generation since the Telegraph newspapers and the Spectator magazine were last put up for sale in 2004, including how much money they make. Yet... Continue reading at The Guardian
[ The Guardian | 2023-10-19 11:00:20 UTC ]
More news stories like this | News stories tagged with:
#spectator magazine
#potential buyers
#audacious plan
#modern britain
#jane martinson
#guardian columnist
In 1999, more than a dozen news publishers including The New York Times publicly pledged to ban cigarette advertisements. The move was part of a broader effort to curb the influence of an industry whose products were then--and remain now--the leading cause of preventable death in the United... Continue reading at AdWeek
[ AdWeek | 2023-10-19 06:00:00 UTC ]
More news stories like this | News stories tagged with:
#news publishers
#broader effort
#publishers including
CEO Michael Pietsch said the 5.2% decline was attributable to "a lighter publication schedule" compared to the same period last year and "a downward trend" in the overall publishing market. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-10-16 04:00:00 UTC ]
More news stories like this | News stories tagged with:
#2% decline
#downward trend
#publishing market
#book group
United Kingdom regulators were effectively the last hurdle stopping Microsoft from purchasing Activision Blizzard, in the biggest merger the video game industry has ever seen. That hurdle was cleared this morning as the UK’s Competition and Markets Authority relented to adjusted terms.... Continue reading at PC World
[ PC World | 2023-10-13 14:10:14 UTC ]
More news stories like this | News stories tagged with:
#foreseeable future
#video games
#publishing giant
Tim O'Brien, author of the great novel 'The Things They Carried,' explains how COVID and Trump spawned 'America Fantastica,' his first novel in 20 years. Continue reading at Los Angeles Times
[ Los Angeles Times | 2023-10-13 10:00:10 UTC ]
More news stories like this | News stories tagged with:
#first novel
Capen Publishing Company has acquired the Favorite Recipes Press, Quail Ridge Press, Beckon Books, Blue Sneaker Press, Greenwich Publishing, and Historic Hospitality Books imprints from Southwestern Family of Companies. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-10-11 04:00:00 UTC ]
More news stories like this |