Buyer's Guide: The Growing Importance of Audience Data Tracking

By Denis Wilson This article is from the  Publishing Executive  Buyer's Guide   which is a publisher's reference on emerging technology in the media industry. You can find other Buyer's Guide Sections here: Digital Publishing... Continue reading at 'Publishing Executive'

[ Publishing Executive | 2014-06-01 00:00:00 UTC ]

Other news stories related to: "Buyer's Guide: The Growing Importance of Audience Data Tracking"


Twitter's New 'Recommended Video' Feature Gets First Big Test During National Shooting Coverage

Publishers have flooded Twitter with video clips this week as they cover police shootings of civilians in Louisiana and Minnesota, and a shooting in Dallas Thursday night that killed five police officers. To help viewers stay informed, Twitter's recently-launched Watch Mode seems to be getting... Continue reading at AdWeek

[ AdWeek | 2016-07-08 00:00:00 UTC ]
More news stories like this


Facebook Is Changing Its News Feed Algorithm to Focus Less on Publishers' Content

Expect to see more pictures of your friends' pets and wedding announcements from extended family members in your Facebook news feed in the coming weeks. And expect to see less news. In yet another blow to publishers that have spent years building audiences to build traffic and revenue, the... Continue reading at AdWeek

[ AdWeek | 2016-06-29 00:00:00 UTC ]
More news stories like this


Rugged Land Books Returns, Rebrands as Rugged Land Media

After several years in limbo, Rugged Land is back as a media company with interest in print and digital publishing, television, and film. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-06-17 00:00:00 UTC ]
More news stories like this


How Dynamic Is Your Publishing? A Cloudy Moment in Content Management

'Twenty-eight percent told us they don't know if they're ready' for digital publishing in the next two years, says Mark Gross, whose Data Conversion Laboratory sponsor the 'dynamic publishing' study. The post How Dynamic Is Your Publishing? A Cloudy Moment in Content Management appeared first on... Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2016-06-03 00:00:00 UTC ]
More news stories like this


Rachel Fershleiser Joins HMH in New Position

Tumblr's former director of publisher outreach and a mainstay in New York's digital publishing and literary circuit will serve as Houghton Mifflin Harcourt's executive director of audience development beginning June 1. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-06-02 00:00:00 UTC ]
More news stories like this


Richard Desmond's firm in £25m loss after price cuts and digital investment

Northern & Shell puts 2015 losses down to cutting prices of Star and Express titles and significant investment in digital publishingRichard Desmond’s Northern & Shell fell to a £25m loss last year after embarking on costly tabloid price cuts and boosting investment in digital... Continue reading at The Guardian

[ The Guardian | 2016-04-29 00:00:00 UTC ]
More news stories like this


London Digital 2016: What’s Ahead for Digital Publishing?

What is going on with ebooks? The decline in trade ebook sales in the U.S. is certainly one of the big questions hanging over the publishing industry as publishers gather for the 2016 London Book Fair. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-04-11 00:00:00 UTC ]
More news stories like this


For Associations Balancing Print vs. Digital, Understanding Your Membership is Key

Digital publishing may be the cheaper alternative, but only if it doesn't alienate your audience. The post For Associations Balancing Print vs. Digital, Understanding Your Membership is Key appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2016-03-23 00:00:00 UTC ]
More news stories like this


After dropping its paywall, The Sun focuses on rebuilding traffic

After three years behind a paywall, The Sun has had to flip its content strategy to win back the traffic and SEO history it's lost in the interim, to compete in the free-access world. That's meant bringing in more people experienced with digital publishing and creating a centralized team... Continue reading at Digiday

[ Digiday | 2016-03-21 00:00:00 UTC ]
More news stories like this


'Libraries are vital to freedom of speech'

Rachael Jolley, editor of global freedom of expression magazine, Index on Censorship, has spoken out about the growing importance of public libraries for freedom of expression saying "at the heart of any library is the idea of a freedom to think and discover”. Continue reading at The Bookseller

[ The Bookseller | 2016-03-04 00:00:00 UTC ]
More news stories like this


This Was the Year the Media Started Doubting the Web

As ad-blockers made publishers doubt the web, the media industry has become dependent on Facebook, Twitter, and Apple to reach readers. The post This Was the Year the Media Started Doubting the Web appeared first on WIRED. Continue reading at Wired

[ Wired | 2015-12-28 00:00:00 UTC ]
More news stories like this


Is Digital Publishing to Blame for Books Getting Longer?

The average book’s length has grown from 320 pages in 1999 to 400 pages in 2014, a shift some blame on digital publishing. The post Is Digital Publishing to Blame for Books Getting Longer? appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2015-12-15 00:00:00 UTC ]
More news stories like this


Talk of Security, Mobile and “Open” Dominate UK’s Futurebook Confab

The Bookseller's Futurebook conference in London last Friday focused on the growing importance of security, mobile readers and open access. The post Talk of Security, Mobile and “Open” Dominate UK’s Futurebook Confab appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2015-12-07 00:00:00 UTC ]
More news stories like this


A Look Ahead: Print and Digital Periodicals

[Sponsored Content] Just a few years ago, it looked as if digital publishing would push print aside and that publishers would be able to avoid paying the high costs of paper, printing and postage. But print refused to die. Why? The post A Look Ahead: Print and Digital Periodicals appeared... Continue reading at Folio Magazine

[ Folio Magazine | 2015-11-18 00:00:00 UTC ]
More news stories like this


Reading the Cards

Mobile is said to be the future of digital publishing. So, what’s the best way consumers can get the news while on their mobile devices? That’s the question Jordan Cooper spent a year asking. The answer he found: Wildcard. Wildca ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2015-10-30 00:00:00 UTC ]
More news stories like this


Six Insights into Future Trends in Digital Publishing

Nobody knows what the future of the media industry will look like - we can only extrapolate from its current state and hope nothing too disruptive ruins our bets in the meantime.   To help us make those bets, TheMediaBriefing recently hosted the ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2015-10-30 00:00:00 UTC ]
More news stories like this


The Growing Importance Of Ad Viewability

Video is increasingly becoming part of the stock-in-trade for traditional publishers like The New York Times. Now, pure plays in the new media industry, including BuzzFeed, Vice Media and Huffington Post, are, as The Wall Street Journa ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2015-10-23 00:00:00 UTC ]
More news stories like this


A manifesto for authors' marketplace success

"The gold rush is over," writes Auckland-based author Gary McLaren, seeing it as a natural market phenomenon that, "the supply of new books was eventually going to exceed demand" in digital publishing. Continue reading at The Bookseller

[ The Bookseller | 2015-10-13 00:00:00 UTC ]
More news stories like this


Why the End of Editors in Digital Publishing is a Mistake

John Pettigrew argues editors, those who turn mediocre books into great ones, are even more important in the digital age of content proliferation. The post Why the End of Editors in Digital Publishing is a Mistake appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2015-10-08 00:00:00 UTC ]
More news stories like this


Emap brand to be scrapped as all its titles move digital-only

Publisher Top Right to move business-to-business brands including Drapers, Retail Week and Nursing Times out of print over the next 12 to 18 monthsThe owner of magazines including fashion industry bible Drapers, Retail Week and Nursing Times is to stop producing print editions as the business... Continue reading at The Guardian

[ The Guardian | 2015-10-05 00:00:00 UTC ]
More news stories like this