BusinessWeek Sees First Quarter Upswing in Ad Pages

Bloomberg BusinessWeek is certainly seeing the fruits of its redesign labors. According to figures released by the Publisher’s Information Bureau, BusinessWeek experienced an increase of 49 percent in ad sales for 2011’s first quarter, compared to 2010’s first quarter. Continue reading at 'Folio Magazine'

[ Folio Magazine | 2011-04-07 00:00:00 UTC ]

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Monthly StatShot, July 2016

The release of Harry Potter and the Cursed Child helped lift sales in the children’s/YA category 31.1% in July over the same month in 2015, according to figures released by the Association of American Publishers as part of its StatShot program. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-12-30 00:00:00 UTC ]
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NBC Universal Makes Another $200 Million Investment in BuzzFeed

Comcast Corp.'s NBC Universal has made a second $200 million investment in BuzzFeed Inc., deepening ties between the two companies in online video and advertising.The latest funding will let NBC and BuzzFeed work more closely together on ad sales, like producing more short-form digital video for... Continue reading at Advertising Age

[ Advertising Age | 2016-11-22 00:00:00 UTC ]
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Monthly StatShot, June 2016

Sales of adult trade books dropped 2.8% in the first half of 2016, compared to the same period in 2015, according to figures released by the Association of American Publishers as part of its StatShot program. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-11-18 00:00:00 UTC ]
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Adult Books Sales Fell in First Half of 2016

Sales of adult trade books dropped 2.8% in the first half of 2016 compared to the same period in 2015, according to figures released by the Association of American Publishers. Sales in the children’s/young adult segment, meanwhile, rose 0.9% in the same period. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-11-16 00:00:00 UTC ]
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AAP Reports Uptick in Trade Sales for May

Sales of adult trade books rose 8.9% this May, over May 2015, according to figures released by the Association of American Publishers in its StatShot program. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-10-20 00:00:00 UTC ]
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Think Creepy Clowns Are Scary? Check Out This Bloomberg Businessweek (Middle East) Cover

Think creepy clowns are scary? Check out the nightmare-inducing new cover of the Middle East edition of Bloomberg Businessweek, titled "President Whoever" and subtitled "For the Middle East, does the result of the US presidential election even matter?"The cover mashup of Donald Trump and Hillary... Continue reading at Advertising Age

[ Advertising Age | 2016-10-18 00:00:00 UTC ]
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Monthly StatShot, March 2016

Sales of adult books fell 10.3% in the first quarter of 2016 compared to the first period of 2015, and sales of children’s/YA dipped 2.1%, according to figures released by the AAP’s StatShot program. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-09-23 00:00:00 UTC ]
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Trade Book Sales Down in Q1 of 2016

According to figures released by the AAP's StatShot program, sales of adult books fell 10.3% and sales of children's/YA titles fell 2.1%, compared to the same period last year. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-09-20 00:00:00 UTC ]
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Monthly StatShot, February 2016

Sales of adult books fell 6.6% in February compared to a year ago, while sales in the children’s/YA category rose 17%, according to figures released by the AAP’s StatShot program. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-07-29 00:00:00 UTC ]
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AAP Monthly StatShot, October 2016

Sales of adult ebooks dropped 22% in October compared to October 2014, and sales of children’s/YA ebooks fell 44.7%, according to figures released by the Association of American Publishers through its StatShot program. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-03-11 00:00:00 UTC ]
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E-book Sales Tumbled in October

Sales of adult ebooks dropped 22.0% in the month, compared to same period last year, according to figures released by the Association of American Publishers through its StatShot program. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-03-03 00:00:00 UTC ]
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Monthly StatShot, September 2015

Sales of adult trade books rose 2.9% in the first nine months of 2015, compared to the first nine month of 2014, according to figures released by the Association of American Publishers through its StatShot program. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-01-29 00:00:00 UTC ]
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Sales of Adult Trade Up, Kids Down Through September

Sales of adult trade books rose 2.9% in the first nine months of 2015, according to figures released by the AAP. Sales in the children’s/young adult segment for the nine-month period were down 7.4%, but slipped only 0.6% in September. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-01-28 00:00:00 UTC ]
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October Was Broadcast TV's Best Advertising Month Since January 2014

Perhaps the sky isn't falling after all when it comes to television advertising. Robust TV ad sales in October, as the new television season kicked off, drove the U.S. ad market to its best month this year, according to new data from Standard Media Index (SMI). In the findings from SMI, which... Continue reading at AdWeek

[ AdWeek | 2015-11-18 00:00:00 UTC ]
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Axel Springer Raises Outlook, Citing Strength of Ad Sales

Axel Springer, the German publishing and digital media group, on Wednesday raised its forecast for 2015 revenues as increasing sales of digital classified advertising offset continued declines in print circulation and other revenues.   The impro ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2015-11-04 00:00:00 UTC ]
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Magazines Create 'Industry-Wide' Guarantee of Print Ads' Results

The magazine industry, which has been increasingly emphasizing its digital reach, is making a new play to backstop advertising in its print editions, forging an "industry-wide" guarantee that ad pages will achieve sales results for marketers. If those results don't materialize, qualifying... Continue reading at Advertising Age

[ Advertising Age | 2015-10-13 00:00:00 UTC ]
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AAP Monthly Statshot, June 2015

Sales in the adult trade segment were up 3.1% in the first six months of 2015 over 2014, while sales of children’s/young adult books fell 12.3% in the same period, according to figures released by the Association of American Publishers‘ StatShot program. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-10-09 00:00:00 UTC ]
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Adult Trade Sales Up in Six Months, Kids Down

Sales in the adult trade segment were up 3.1% in the first six months of 2015 over 2014, while sales of children’s/young adult books fell 12.3% in the same period, according to figures released by the Association of American Publishers StatShot program. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-10-08 00:00:00 UTC ]
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These Are the 10 Magazines With the Biggest Mobile Readerships

Those lingering few who think mobile's not a big deal need only look to a new study from the Association of Magazine Media, which found 26 percent of magazines' total readership comes from smartphones and tablets. The MPA's monthly Magazine Media 360° report dissected publishers' online traffic... Continue reading at AdWeek

[ AdWeek | 2015-08-26 00:00:00 UTC ]
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Twitter Gives Promoted Tweets and Video Ads More Mobile Reach

In November 2014, then Twitter CEO Dick Costolo touted the idea that around 500 million people consume the microblogging platform's tweets even though they don't have an account on it. During an earnings call at the time, Costolo was trying to explain why the company's persistent user-growth... Continue reading at AdWeek

[ AdWeek | 2015-08-20 00:00:00 UTC ]
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