Bloomberg BusinessWeek is certainly seeing the fruits of its redesign labors. According to figures released by the Publishers Information Bureau, BusinessWeek experienced an increase of 49 percent in ad sales for 2011s first quarter, compared to 2010s first quarter. Continue reading at 'Folio Magazine'
[ Folio Magazine | 2011-04-07 00:00:00 UTC ]
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As we reach the centenary of "The Wasteland," a new look at Eliot beyond the poem that defined him Continue reading at The Washington Post
[ The Washington Post | 2022-01-05 13:00:19 UTC ]
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In a letter welcoming the Hachette Book Group staff back from the holiday break, CEO Michael Pietsch called 2021 “a very successful year for HBG," while also noting that challenges such as supply chain disruptions and return-to-office uncertainties didn't end with the arrival of a new year. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-01-05 05:00:00 UTC ]
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Ad measurement firm Nielsen released its latest Connected TV tool, Streaming Signals, so advertisers can target CTV audiences with sharper precision. CTV can seem a murky lens for certain advertisers--those used to the granular precision of digital ecosystems--to reach their intended audience... Continue reading at AdWeek
[ AdWeek | 2022-01-04 11:56:02 UTC ]
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Telling your story in a book is hard enough. But what if it ends up on screen? Adam Kay, writer of This Is Going to Hurt, and Dolly Alderton, who penned Everything I Know About Love, relive the shocksMore cultural highlights of 2022Most people find seeing themselves on screen distinctly... Continue reading at The Guardian
[ The Guardian | 2021-12-29 14:00:23 UTC ]
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Snap Inc. commissioned two analyses from Nielsen to help it quantify sales driven by ads on the Snapchat platform for advertisers in the consumer packaged goods and beauty categories in the U.S. The company said in a blog post that advertisers are turning to measurement strategy market mix... Continue reading at AdWeek
[ AdWeek | 2021-12-16 22:30:00 UTC ]
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The combined company still won't be the biggest digital publisher on the block. But it will be more well-rounded than most. The post ‘Breadth and depth’: Observers see more pluses than minuses in Vox Media, Group Nine merger appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2021-12-15 05:01:00 UTC ]
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The Future of TV Briefing this week reviews the flurry of activity on the TV ad measurement front since the summer when the Media Rating Council stripped Nielsen of its accreditation and NBCUniversal opened the doors to alternative providers. The post Future of TV Briefing: How the TV ad... Continue reading at Digiday
[ Digiday | 2021-11-24 05:01:00 UTC ]
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C3, TV's standard metric for commercial measurement since 2007, could be on its last legs. Nielsen said today it will create more precise Nielsen Individual Commercial Metrics, in which its audience estimates will be based on each individual ad, instead of overall commercial minutes. The switch,... Continue reading at AdWeek
[ AdWeek | 2021-11-22 14:00:00 UTC ]
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Fay Evans alleges a ‘striking similarity’ between the 2019 Excitable Edgar TV campaign and her 2017 book Fred the Fire-Sneezing DragonThe author of a self-published children’s book about a dragon that causes havoc with its fiery sneezes is suing John Lewis over its 2019 Christmas ad about a... Continue reading at The Guardian
[ The Guardian | 2021-11-16 14:46:45 UTC ]
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These book lover mugs are perfect for enjoying a hot (or cold) cuppa while paging through your current read or towering TBR. - Kelly Jensen Continue reading at Book Riot
[ Book Riot | 2021-11-10 11:32:00 UTC ]
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Ratajkowski wants to challenge an either-or fallacy of womanhood: that she can’t have both a body and a brain, a brand and a book — not one she wrote herself, anyway. Continue reading at The Washington Post
[ The Washington Post | 2021-11-09 12:00:00 UTC ]
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Despite working in something of a state of limbo caused by its pending purchase by Penguin Random House, Simon & Schuster had a solid first half of 2021, and the good results carried into the third quarter, with sales rising 15% and profits jumping 66%. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-11-04 04:00:00 UTC ]
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Hodder & Stoughton has announced a restructure to the fiction editorial team with Jo Dickinson stepping up and Kate Howard leaving the company after 16 years. Continue reading at The Bookseller
[ The Bookseller | 2021-11-02 12:31:59 UTC ]
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Merriam-Webster announced the newly added words on its website, saying “Just as the language never stops evolving, the dictionary never stops expanding.” Continue reading at The Huffington Post
[ The Huffington Post | 2021-10-29 15:43:47 UTC ]
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Hachette UK saw its revenues fall 3% in the third quarter of 2021 compared to the same period last year, although c.e.o. David Shelley said sales were still “extremely strong" and ahead of forecasts, with increased market share. Continue reading at The Bookseller
[ The Bookseller | 2021-10-27 21:59:40 UTC ]
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“King of the Blues” exists in the long tradition of White writers documenting the lives of Black musicians. Continue reading at The Washington Post
[ The Washington Post | 2021-10-13 11:59:06 UTC ]
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A new children’s bookshop in Hitchin is specialising in inclusive titles, including books that celebrate neurodiversity. Continue reading at The Bookseller
[ The Bookseller | 2021-10-11 14:30:39 UTC ]
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Unit sales of print books dipped in the third quarter but are still up 11% for the year to date. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-10-08 04:00:00 UTC ]
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As a Filipino American immigrant, I’ve been aware of my invisibility from the time I set foot in the United States. I perceived it when coworkers looked past me, when store clerks and waiters talked to my white companions instead of me, and when editors and literary agents told me Filipino... Continue reading at Electric Literature
[ Electric Literature | 2021-09-28 11:05:21 UTC ]
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Decision rejecting appeal in Voller defamation case means companies will be likely to ban comments on more social media postsGet our free news app; get our morning email briefingSome of Australia’s biggest media companies have lost a bid in the high court to escape liability for defamatory... Continue reading at The Guardian
[ The Guardian | 2021-09-08 03:33:03 UTC ]
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