Anheuser-Busch InBev is poised to launch Bud Light Seltzer as part of a new product blitz, according to reports from two beer trade publications. Citing sources from the brewer’s distributor meeting this week, Beer Business Daily reported that the brewer was developing a seltzer line extension for its biggest brand as well as Bud Light Lemonade and Bud Light Crisp, which it described as a slightly lower-calorie version of Bud Light designed to take on Miller Lite. Also coming are a nitrogenized beer called Bud Nitro and seltzer line extension for Stella Artois, according to Beer Business Daily. The brewer already markets two seltzers, Bon & Viv and the recently released Natty Light Seltzer, but it remains far behind the two leaders in the sizzling hot alcoholic seltzer segment, White Claw, which is from Mark Anthony Brands; and Truly, by Sam Adams-maker Boston Beer Co. Anheuser-Busch InBev only has about 7 percent share of the hard seltzer market year-to-date, according to Beer Marketer’s Insights, which also reported on the Bud Light Seltzer news, saying that the brewer showed its distributors a picture of a black cherry-flavored Bud Light Seltzer. A spokesman for the brewer told Ad Age that “we have the industry's leading portfolio because we are never satisfied. We regularly share conceptual ideas with our wholesaler partners as we develop new ways to meet consumer needs. Details on new product launches will be shared in due course.” The brewer’s Bud Light... Continue reading at 'Advertising Age'
[ Advertising Age | 2019-09-13 13:12:06 UTC ]
Amazon's shares jumped 6% after the retail giant posted its financial results for the fourth quarter, revealing it doubled profits made in the same period last year to $1.9bn (£1.34bn). Continue reading at The Bookseller
[ The Bookseller | 2018-02-03 00:00:00 UTC ]
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Grey, the incumbent creative agency, was participating, and so was Grey's parent company WPP.The win comes a few weeks after Laundry Service signed a deal with ESPN to collaborate on branded digital content and original programming for the sports giant's advertisers and a day after Ad Age... Continue reading at Advertising Age
[ Advertising Age | 2017-10-31 00:00:00 UTC ]
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The emergence of digital audiobooks are a “potent source” of long term growth, the chief executive of HarperCollins’ parent company News Corp Robert Thomson has said. Continue reading at The Bookseller
[ The Bookseller | 2017-08-12 00:00:00 UTC ]
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Simon & Schuster saw global revenues fall by 10% to $209m (£167.05m) during the fourth quarter of 2016, according to results released by parent company the CBS Corporation. Continue reading at The Bookseller
[ The Bookseller | 2017-02-17 00:00:00 UTC ]
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Down by seven points in the third quarter, South Gate got its act together and rallied for a 59-48 victory over Los Angeles Roosevelt on Monday, improving to 8-0 in the Eastern League. David Mixon scored 11 of his 15 points in the fourth quarter. In the Western League, Fairfax got a scare but... Continue reading at Los Angeles Times
[ Los Angeles Times | 2017-01-31 00:00:00 UTC ]
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Sainsbury’s has revealed its book sales grew 7.5% year on year in the fourth quarter of 2016, The Bookseller can reveal, with its growth in total retail sales a more modest 0.8%. Continue reading at The Bookseller
[ The Bookseller | 2017-01-23 00:00:00 UTC ]
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Don’t count out the power of the “What time does the Super Bowl” and other SEO tricks just yet. Facebook may have been all the rage these past few years, but now there's a renewed focus by publishers on Google search. Facebook has turned out to be a fickle partner, and Google's own shifting... Continue reading at Digiday
[ Digiday | 2016-10-11 00:00:00 UTC ]
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Amazon has introduced a new photo printing service, triggering the worst single-day decline in more than eight years for shares of Shutterfly.The new AmazonPrints service offers printed photos starting at 9 cents each and photo books starting at $20. Cards and calendars will be additional... Continue reading at Advertising Age
[ Advertising Age | 2016-09-22 00:00:00 UTC ]
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HarperCollins achieved an 11% rise in revenues in the fourth quarter of 2016, although annual results were hampered by lower ebook sales and negative foreign currency fluctuations. Continue reading at The Bookseller
[ The Bookseller | 2016-08-10 00:00:00 UTC ]
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Hachette UK saw overall sales fall by 6.7% in the fourth quarter of the year due to lower ebook sales, with its parent company Lagardere Publishing saying that "market trends have reversed in the US and the UK". Continue reading at The Bookseller
[ The Bookseller | 2016-02-12 00:00:00 UTC ]
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Nielsen sees 55 percent of those surveyed on global consumer confidence saying that in the fourth quarter of 2015, they believed the were in recession. The post Consumer Confidence: A Recessionary State of Mind appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2016-02-11 00:00:00 UTC ]
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A 15% increase in fourth quarter sales enabled Hachette Book Group to finish 2015 with only a slight decline in revenue for the full year. An increase in the sales of print books almost offset declines of ebook sales. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-02-10 00:00:00 UTC ]
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Social logins remain an easy way for brands and publishers to get people to register to use their sites and apps in order to collect more information about those people -- who opt-in to share that information -- and do things like customize the articles or products they're shown.Not... Continue reading at Advertising Age
[ Advertising Age | 2016-01-29 00:00:00 UTC ]
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Although retail sales over the Thanksgiving weekend often receive a lot of attention, the fourth quarter as a whole continues to be vital for independent bookstores. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-12-10 00:00:00 UTC ]
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In July, Facebook made a big move into YouTube's turf with plans to launch Suggested Video—a feed of curated video clips from brands like Funny or Die, the NBA and Tastemade. After a small test over the past three months, it's now showing up in more mobile news feeds. Clicking on a video from a... Continue reading at AdWeek
[ AdWeek | 2015-10-03 00:00:00 UTC ]
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Academic publisher Pearson faced “tough market conditions in 2014” in North America and the UK, according to a trading update released today (21st January). The company said policy and cyclical pressures affected its two biggest markets, while a smaller school textbook update in South Africa... Continue reading at The Bookseller
[ The Bookseller | 2015-01-22 00:00:00 UTC ]
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Comparable store sales of books fell 10.7% at Hastings Entertainment in the year ended January 31, 2014, compared to 2012. Sales also fell 8.2% in the fourth quarter. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-03-24 00:00:00 UTC ]
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Despite improved performance in the fourth quarter, bookselling chain Books-A-Million reported a 5.5% decline in revenue to $470.2 million for the 52-week period ended February 1, 2014, down from the $498.4 million reported for the previous fiscal year. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-03-21 00:00:00 UTC ]
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Set aside that Soldier Field would have to expand to 70,000 seats -- or 8,500 more than its current capacity for football crowds -- in order to meet the National Football League's minimum stadium size for hosting a Super Bowl, but spending public money on expanding a sports palace doesn't have a... Continue reading at Silicon Valley Business Journal
[ Silicon Valley Business Journal | 2014-03-08 00:00:00 UTC ]
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