Bringing the Reader Into Focus at DBW: Jo Henry on Your Consumer

Ahead of her appearance on March 7 in a Digital Book World practicum, Nielsen's Jo Henry talks about the new importance of knowing the target reader. The post Bringing the Reader Into Focus at DBW: Jo Henry on Your Consumer appeared first on Publishing Perspectives. Continue reading at 'Publishing Perspectives'

[ Publishing Perspectives | 2016-03-01 00:00:00 UTC ]
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Other Publishing stories related to: 'Bringing the Reader Into Focus at DBW: Jo Henry on Your Consumer'


New series join early reader market

Barrington Stoke is the latest publisher to enter the early reader market. Its new series,... Continue reading at The Bookseller

[ The Bookseller | 2012-03-22 00:00:00 UTC ]
More news stories like this | News stories tagged with: #barrington stoke #latest publisher


B&N "won't bring physical stores to UK"

Barnes & Noble has said it will expand its digital business internationally but will not... Continue reading at The Bookseller

[ The Bookseller | 2012-03-20 00:00:00 UTC ]
More news stories like this | News stories tagged with: #barnes noble


E-book readers are buying plenty – but not in bookstores

The new study by Book Industry Study Group says ebook consumers are buying more books – both print and electronic – but they’re buying mostly online and via in-app purchasing. Continue reading at The Christian Science Monitor

[ The Christian Science Monitor | 2012-03-01 00:00:00 UTC ]
More news stories like this | News stories tagged with: #e-book readers #in-app purchasing


Penguin to concentrate on consumer relationship in 2012

Penguin has lined up a new Jamie Oliver book for the autumn as it looks to build on its direct... Continue reading at The Bookseller

[ The Bookseller | 2012-02-28 00:00:00 UTC ]
More news stories like this | News stories tagged with: #consumer relationship


Nokia announces Nokia Reading at MWC 2012, brings content together, makes it available offline

Among the many goodies Nokia unveiled in its presser at MWC 2012 is a new hub for consuming your favorite written content. Called Nokia Reading, it brings your news feeds, ebooks, and audio books together in a unified, digital magazine-like format that can be accessed on- or offline. The app... Continue reading at Engadget

[ Engadget | 2012-02-27 00:00:00 UTC ]
More news stories like this | News stories tagged with: #news feeds #audio books #breaking news #live tile


Nottingham Post Beats Papers Across the World for Kindle Readers

Your Nottingham Post is kindling a flame among digital newspaper subscribers. The Post is among the most popular newspapers used on the device that's revolutionising reading. The Kindle, the handheld ebook reader that allows users to browse, bu ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2012-02-24 00:00:00 UTC ]
More news stories like this | News stories tagged with: #kindle readers #nottingham post


Bringing Synergy Back

The word synergy, in the world of book publishing, feels like a term that died in the ’90s. Back then, almost every publisher housed within a media conglomerate was touting the ways it would use its TV-making or movie-making sister companies to sell books. Fox would boost HarperCollins.... Continue reading at Publishers Weekly

[ Publishers Weekly | 2012-02-17 00:00:00 UTC ]
More news stories like this | News stories tagged with: #book publishing #media conglomerate #sell books #ellen archer


Bring on the Flavor

Butter, eggs, heavy cream with sherry, and lobster—combined in ramekins and topped with a puff pastry. Like many recipes from Lobster (Storey, May), there is no sparing fat for health concerns. This season’s batch of cookbooks represents an ode to fresh flavor—both traditional and cutting edge. Continue reading at Publishers Weekly

[ Publishers Weekly | 2012-02-10 00:00:00 UTC ]
More news stories like this | News stories tagged with: #health concerns #cutting edge


PLR shows focus on crime and kids

Crime and thriller authors, almost all American, make up every one of the top 10 most borrowed... Continue reading at The Bookseller

[ The Bookseller | 2012-02-03 00:00:00 UTC ]
More news stories like this | News stories tagged with: #thriller authors


DBW: publishers 'should learn from self-publishers on pricing'

Publishers need to look to how self-published authors price their ebooks, improve the quality of... Continue reading at The Bookseller

[ The Bookseller | 2012-01-25 00:00:00 UTC ]
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Meredith Set To Buy Allrecipes From Reader's Digest

The magazine publisher will more than double its digital presence, by acquiring the world's biggest food site. Continue reading at AllThingsD

[ AllThingsD | 2012-01-24 00:00:00 UTC ]
More news stories like this | News stories tagged with: #magazine publisher #digital presence


One in four Americans own an ebook reader or tablet

That's a dramatic change from just a few months ago and, perhaps not coincidentally, before new Nooks and Kindles lowered price of entry for both categories. Between December and January, the number of Americans owning one of the devices rose to 29 percent from 18 percent. During the same time... Continue reading at Betanews

[ Betanews | 2012-01-24 00:00:00 UTC ]
More news stories like this | News stories tagged with: #early january #ebook reader #dramatic change #months ago #ebook readers


Tablet and E-book reader Ownership Nearly Double Over the Holiday Gift-Giving Period

The share of adults in the United States who own tablet computers nearly doubled from 10% to 19% between mid-December and early January and the same surge in growth also applied to ebook readers, which also jumped from 10% to 19% over the same time ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2012-01-23 00:00:00 UTC ]
More news stories like this | News stories tagged with: #tablet computers #early january #ebook readers


Faber launches online project hub for YA readers

Faber and Faber has set up a social media hub, The Spark, for teenagers to get involved in Faber... Continue reading at The Bookseller

[ The Bookseller | 2012-01-23 00:00:00 UTC ]
More news stories like this | News stories tagged with: #ya readers


31 Percent of Delivered Digital Ads Not Seen By Consumers

In a new study undertaken by comScore to support the release of a new digital ad measurement solution, the company found that 31 percent of ads are delivered, but not seen by consumers. Continue reading at Folio Magazine

[ Folio Magazine | 2012-01-20 00:00:00 UTC ]
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Apple's iTunes education gamble is about building loyal consumers early

Two months ago, I argued here on BetaNews that despite the ever-increasing chorus of negativity surrounding Apple, its best days are ahead. One of my reasons for my belief is the young consumer, where the Cupertino company is building a considerable amount of brand equity. Today's... Continue reading at Betanews

[ Betanews | 2012-01-20 00:00:00 UTC ]
More news stories like this | News stories tagged with: #months ago #considerable amount #textbook publishers #high school


Washington Post Invites Readers To Subscribe To Staff On Facebook

Today, Mark S. Luckie — the founder of 10,000 Words, and now full-time social media guy at WaPo – invited readers to subscribe to its staff on Facebook. He wrote: Looking to connect with Washington Post reporters and writers on F ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2012-01-20 00:00:00 UTC ]
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New Pan Mac site targets direct-to-consumer

Pan Macmillan has launched a new website at www.panmacmillan.com with the infrastructure to... Continue reading at The Bookseller

[ The Bookseller | 2012-01-17 00:00:00 UTC ]
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Bexley library to bring in membership fees

A library in Bexley is to introduce a paid membership system once it leaves council control this... Continue reading at The Bookseller

[ The Bookseller | 2012-01-16 00:00:00 UTC ]
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Buzz Bringing Sales to Coffee House

The editorial directorship at Coffee House Press may have changed hands only six months ago, passing from its founding publisher, Allan Kornblum, to longtime editor Chris Fischbach in July, but the 27-year-old Minneapolis literary nonprofit press certainly hasn’t lost any momentum during the... Continue reading at Publishers Weekly

[ Publishers Weekly | 2012-01-13 00:00:00 UTC ]
More news stories like this | News stories tagged with: #coffee house #changed hands #months ago #founding publisher #allan kornblum #ben lerner #critical acclaim