Bringing Synergy Back

The word synergy, in the world of book publishing, feels like a term that died in the ’90s. Back then, almost every publisher housed within a media conglomerate was touting the ways it would use its TV-making or movie-making sister companies to sell books. Fox would boost HarperCollins. Viacom/CBS would boost Simon & Schuster. Not much came of all that talk. But Ellen Archer, president and publisher of Hyperion, is reviving synergy. In fact, Archer thinks it will be one of the keys to the success of her house in 2012. Continue reading at 'Publishers Weekly'

[ Publishers Weekly | 2012-02-17 00:00:00 UTC ]

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HarperCollins Looks to Sell Books via Twitter

To mark the opening of the 'Insurgent' film, HarperCollins and Twitter are partnering to offer fans of Veronica Roth's Divergent trilogy a discounted hardcover of the 'Insurgent' movie tie-in edition via Twitter links. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-03-20 00:00:00 UTC ]
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Sales Rep Ted Heinecken to Retire

After 50 years in book publishing, Ted Heinecken, who started his career in 1963 as a Midwest sales rep for Oxford University Press, will retire from Fuji Associates on February 28. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-02-18 00:00:00 UTC ]
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This Is How You Sell Books In The Digital Age

Penguin Books unveils a clever interactive site, inspired by the iPod's clicking wheel, to accompany the release of 80 classic e-books.Penguin Books turns 80 this year. To celebrate its birthday, the British imprint of the world's largest publishing house is releasing a new series of 80 books,... Continue reading at Fast Company

[ Fast Company | 2015-02-18 00:00:00 UTC ]
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Books and Digital Real Estate Assets Lift News Corp Results

News Corp reported quarterly revenue and a profit just above analysts’ consensus forecast as its book publishing and real estate businesses offset dwindling print revenue. Continue reading at The New York Times

[ The New York Times | 2015-02-06 00:00:00 UTC ]
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News Corp newspaper revenue falls 6% as ads and subscribers go online

Newspaper revenue in the UK, the US and Australia is down despite a rise in the company’s overall revenue thanks to book publishing and real estate divisionsDeclining sales, advertising and subscriptions hurt revenues at Rupert Murdoch’s newspaper business in the final quarter of last year, News... Continue reading at The Guardian

[ The Guardian | 2015-02-06 00:00:00 UTC ]
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Editorial & Production Internship at Publishing Perspectives

Publishing Perspectives is looking for a hard-working intern interested in journalism, media and book publishing to work from our office in New York City. The post Editorial & Production Internship at Publishing Perspectives appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2015-01-23 00:00:00 UTC ]
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Alison Morrison dies

Alison Morrison, nee Brathwaite, who worked in book publishing until a move to Which? in 2007, has died. Morrison, 45, was reportedly attacked in a street in Harrow yesterday (18th December), dying later in hospital. Morrison worked as promotions co-ordinator at Penguin from 1994 to 1999, and... Continue reading at The Bookseller

[ The Bookseller | 2014-12-20 00:00:00 UTC ]
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Book Clubs Boost Scholastic in Q2

Led by a 14% increase in its children’s book publishing and distribution business, revenue at Scholastic rose 7% in the second quarter ended November 30, 2014 compared to the same period last year. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-12-18 00:00:00 UTC ]
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Hachette Tests if Gumroad Can Sell Books on Twitter

Hachette has partnered with Gumroad, a company that enables direct sales through Twitter, to see if the social media platform can sell books. The post Hachette Tests if Gumroad Can Sell Books on Twitter appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2014-12-10 00:00:00 UTC ]
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Hachette turns to Twitter to sell books

Hachette is selling three of its titles, including Amanda Palmer's new book 'The Art of Asking,' using buy buttons on Twitter. Continue reading at The Christian Science Monitor

[ The Christian Science Monitor | 2014-12-10 00:00:00 UTC ]
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Hachette to sell books through Twitter

Hachette Book Group in the US has partnered with Gumroad to sell books directly through Twitter. From later this week (11th December), tweets from certain authors will contain buy buttons allowing customers to buy the books without leaving Twitter. The first book to be offered this way will be... Continue reading at The Bookseller

[ The Bookseller | 2014-12-09 00:00:00 UTC ]
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The Rise of the Seven-Figure Advance

Major deals have become the new normal in book publishing, thanks to steeper competition for fewer high-profile projects Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-11-21 00:00:00 UTC ]
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Hachette book preorders return to Amazon as companies come to terms

Amazon and Hachette have resolved a contentious contract battle that caught readers and authors in the crossfire for months. Neither company is talking specifics, but the New York Times reports that Hachette will get the ability to set its own ebook prices. At the same time, Amazon will offer... Continue reading at PC World

[ PC World | 2014-11-13 00:00:00 UTC ]
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Grand Central Goes All Out For “In-House Favorite”

The reigning wisdom in book publishing is that an author’s marketing budget will match his or her advance. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-11-07 00:00:00 UTC ]
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Introducing Frankfurt’s New Business Club

New this year at the Frankfurt Book Fair, the Business Club offers exclusive networking opportunities, high-level discussions about book publishing and more. Here is a selection of events for Tuesday, October 7. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2014-10-07 00:00:00 UTC ]
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Western Great Lakes: Publishers Make the Heartland Vibrant

Some in book publishing may dismiss the region that lies between and fans out from Lake Superior and Lake Michigan’s southern shores as “flyover country.” Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-09-26 00:00:00 UTC ]
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How Amazon's bid to bury Hachette has backfired

Amazon's suggestion that the ebook and paperback revolutions are comparable has sparked scorn, satire and indigationWhen Amazon published their rather extraordinary "Message from the Amazon Books Team" at readersunited.com last week, they got a few things right and a few things wrong. Alongside... Continue reading at The Guardian

[ The Guardian | 2014-08-24 00:00:00 UTC ]
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Publishing Campaigns Grow On Kickstarter

Crowdfunding, and Kickstarter in particular, continue to make inroads in book publishing, providing financing for everything from one-off projects to support for entire lists. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-05-16 00:00:00 UTC ]
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PubMatch Debuts Transactional Rights System

PubMatch, the book publishing and international rights database founded by Publishers Weekly and Combined Book Exhibit, is introducing a new upgrade at this year’s London Book Fair--Rights@PubMatch. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-04-08 00:00:00 UTC ]
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