Bringing Synergy Back

The word synergy, in the world of book publishing, feels like a term that died in the ’90s. Back then, almost every publisher housed within a media conglomerate was touting the ways it would use its TV-making or movie-making sister companies to sell books. Fox would boost HarperCollins. Viacom/CBS would boost Simon & Schuster. Not much came of all that talk. But Ellen Archer, president and publisher of Hyperion, is reviving synergy. In fact, Archer thinks it will be one of the keys to the success of her house in 2012. Continue reading at 'Publishers Weekly'

[ Publishers Weekly | 2012-02-17 00:00:00 UTC ]

Other news stories related to: "Bringing Synergy Back"


Hachette Tests if Gumroad Can Sell Books on Twitter

Hachette has partnered with Gumroad, a company that enables direct sales through Twitter, to see if the social media platform can sell books. The post Hachette Tests if Gumroad Can Sell Books on Twitter appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2014-12-10 00:00:00 UTC ]
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Hachette to sell books through Twitter

Hachette Book Group in the US has partnered with Gumroad to sell books directly through Twitter. From later this week (11th December), tweets from certain authors will contain buy buttons allowing customers to buy the books without leaving Twitter. The first book to be offered this way will be... Continue reading at The Bookseller

[ The Bookseller | 2014-12-09 00:00:00 UTC ]
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The Rise of the Seven-Figure Advance

Major deals have become the new normal in book publishing, thanks to steeper competition for fewer high-profile projects Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-11-21 00:00:00 UTC ]
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Hachette book preorders return to Amazon as companies come to terms

Amazon and Hachette have resolved a contentious contract battle that caught readers and authors in the crossfire for months. Neither company is talking specifics, but the New York Times reports that Hachette will get the ability to set its own ebook prices. At the same time, Amazon will offer... Continue reading at PC World

[ PC World | 2014-11-13 00:00:00 UTC ]
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Grand Central Goes All Out For “In-House Favorite”

The reigning wisdom in book publishing is that an author’s marketing budget will match his or her advance. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-11-07 00:00:00 UTC ]
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Introducing Frankfurt’s New Business Club

New this year at the Frankfurt Book Fair, the Business Club offers exclusive networking opportunities, high-level discussions about book publishing and more. Here is a selection of events for Tuesday, October 7. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2014-10-07 00:00:00 UTC ]
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Western Great Lakes: Publishers Make the Heartland Vibrant

Some in book publishing may dismiss the region that lies between and fans out from Lake Superior and Lake Michigan’s southern shores as “flyover country.” Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-09-26 00:00:00 UTC ]
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How Amazon's bid to bury Hachette has backfired

Amazon's suggestion that the ebook and paperback revolutions are comparable has sparked scorn, satire and indigationWhen Amazon published their rather extraordinary "Message from the Amazon Books Team" at readersunited.com last week, they got a few things right and a few things wrong. Alongside... Continue reading at The Guardian

[ The Guardian | 2014-08-24 00:00:00 UTC ]
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Publishing Campaigns Grow On Kickstarter

Crowdfunding, and Kickstarter in particular, continue to make inroads in book publishing, providing financing for everything from one-off projects to support for entire lists. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-05-16 00:00:00 UTC ]
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PubMatch Debuts Transactional Rights System

PubMatch, the book publishing and international rights database founded by Publishers Weekly and Combined Book Exhibit, is introducing a new upgrade at this year’s London Book Fair--Rights@PubMatch. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-04-08 00:00:00 UTC ]
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How "Frozen" Director Jennifer Lee Reinvented The Story Of The Snow Queen

Frozen didn't click until the main characters were reimagined as sisters with a complicated relationship. Co-director Jennifer Lee talks with Fast Company about the collaboration that resulted in the highest-grossing Disney animated film of all time.The fact that Jennifer Lee is a woman isn't... Continue reading at Fast Company

[ Fast Company | 2014-02-28 00:00:00 UTC ]
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Publishing for All Seasons

A bookseller, distributor, and publisher, gathered for another installment of PW's discussion series on the Future of Book Publishing to discuss the relevancy of publishing seasons. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-02-26 00:00:00 UTC ]
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Distribution: HGE Signs Capstone, Curious Fox

Hardie Grant Egmont will sell books from U.S. based Capstone Young Readers) and Curious Fox in the U.K. to readers in Australia. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-02-26 00:00:00 UTC ]
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News Corp. profit tops estimates but ad sales dip

News Corp., the newspaper publisher that owns The Wall Street Journal and the New York Post, beat profit estimates and posted gains in real-estate services and book publishing, even as advertising... To view the full story, click the title link. Continue reading at Crains New York

[ Crains New York | 2014-02-07 00:00:00 UTC ]
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Jaipur Literary FestivaI to Covers Challenges in Indian Publishing

For the first time the Zee Jaipur Literary Festival (JLF) has introduced a professional program to discuss the ongoing challenges to book publishing in India. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2014-01-16 00:00:00 UTC ]
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Yes, Virginia: Winning the Nobel Prize DOES Sell Books

In the week after Alice Munro won the Nobel Prize for literature, sales of her books jumped 6,650% in Canada, and saw significant bumps around the world. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2013-12-11 00:00:00 UTC ]
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Scripps Acquires Digital Video Startup Newsy

Media conglomerate E.W. Scripps is expanding into the digital video game with the acquisition of Newsy, a five-year-old video news startup that produces content for Web and mobile platforms. The deal, in which Scripps is paying $35 million for the startup, is expected to close on Jan. 1. In a... Continue reading at AdWeek

[ AdWeek | 2013-12-10 00:00:00 UTC ]
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A Humorous New Vocabulary for Book Publishing

At the New York Times' Drafts blog, comedian Steve Macone offered a helpful, humorous glossary of terms for the modern book business. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2013-11-27 00:00:00 UTC ]
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For Major Pubs, Will Print No Longer Be the Norm?

Format has been a long-simmering topic of debate in book publishing, and the question of when, and if, a title is published in hardcover, paperback, and/or digital has become even more pressing as bricks-and-mortar bookstores dwindle and ebook sales grow. Continue reading at Publishers Weekly

[ Publishers Weekly | 2013-10-27 00:00:00 UTC ]
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