Bringing Synergy Back

The word synergy, in the world of book publishing, feels like a term that died in the ’90s. Back then, almost every publisher housed within a media conglomerate was touting the ways it would use its TV-making or movie-making sister companies to sell books. Fox would boost HarperCollins. Viacom/CBS would boost Simon & Schuster. Not much came of all that talk. But Ellen Archer, president and publisher of Hyperion, is reviving synergy. In fact, Archer thinks it will be one of the keys to the success of her house in 2012. Continue reading at 'Publishers Weekly'

[ Publishers Weekly | 2012-02-17 00:00:00 UTC ]

Other news stories related to: "Bringing Synergy Back"


With War, Literature Grows Even More Important in Ukraine

Book publishing and literary culture is playing a increasingly important role in the Ukraine's defense of its independence. The post With War, Literature Grows Even More Important in Ukraine appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2015-08-11 00:00:00 UTC ]
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Can We Stop Pretending The Publishing Industry Is Fair Now?

Book publishing is an absolute meritocracy, if you disregard all the deeply ingrained misogyny and racism. Wait ... Continue reading at HuffPost

[ HuffPost | 2015-08-06 13:54:21 UTC ]
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NBCUniversal Closing In On a $250 Million BuzzFeed Deal

The media behemoth is also in talks with Vox Media to bring its valuation to $850 million.NBCUniversal is nearing a deal to invest $250 million in BuzzFeed, according to Re/code. The media conglomerate is also deep in negotiations with Vox Media, an investment that would bring the online... Continue reading at Fast Company

[ Fast Company | 2015-07-30 00:00:00 UTC ]
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Global Publishing Leaders 2015: HarperCollins

HarperCollins is a subsidiary of News Corp., a global media and information services company that covers news and information services, cable network programming, digital real estate services, book publishing, digital education, and pay-TV distribution. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-06-26 00:00:00 UTC ]
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Global Publishing Leaders 2015: Egmont

Egmont is a leading Nordic media group that includes Nordisk Film, Norway’s TV 2, and PlayStation distribution along with book publishing. The company is active in 30 countries with 6,600 employees. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-06-26 00:00:00 UTC ]
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Pushkin Press Opens Pop-up Shop in New Cinema

London's Pushkin Press has become one of the founding partners of Picturehouse Central cinema and will have a pop-up shop in the theater to sell books. The post Pushkin Press Opens Pop-up Shop in New Cinema appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2015-06-24 00:00:00 UTC ]
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Cairo’s Kotob Khan Bookstore: A Literary Safe Place

Cairo's Kotob Khan Bookstore does far more than merely sell books: it serves as a community center, a gathering place — and now it's a publisher as well. The post Cairo’s Kotob Khan Bookstore: A Literary Safe Place appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2015-06-13 00:00:00 UTC ]
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Ebook Distributors Meet to Discuss Common EU Digital Market

In Madrid, several top ebook distributors meet to discuss mutual challenges in book publishing and the possibility of a common European digital market. The post Ebook Distributors Meet to Discuss Common EU Digital Market appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2015-06-11 00:00:00 UTC ]
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Publishers stress authenticity is key to social media success

Publishers should help authors to identify their digital skills, but social media is “not the most important thing”, writers and industry insiders have told The Bookseller. Authors should feel comfortable with any digital activity they are asked to undertake, using tweeting, blogging and other... Continue reading at The Bookseller

[ The Bookseller | 2015-05-19 00:00:00 UTC ]
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Mixed Signals From Three Publishers

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[ Publishers Weekly | 2015-05-08 00:00:00 UTC ]
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Thought Catalog tiptoes into commerce

Thought Catalog, long the go-to platform for navel-gazing 20-somethings, is digging into e-commerce. Shop Catalog, its parent company's new experimental shopping site, is using the product recommendation as a form of self-expression, which it hopes will keep readers coming back and, hopefully,... Continue reading at Digiday

[ Digiday | 2015-04-14 00:00:00 UTC ]
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HarperCollins Looks to Sell Books via Twitter

To mark the opening of the 'Insurgent' film, HarperCollins and Twitter are partnering to offer fans of Veronica Roth's Divergent trilogy a discounted hardcover of the 'Insurgent' movie tie-in edition via Twitter links. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-03-20 00:00:00 UTC ]
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This Is How You Sell Books In The Digital Age

Penguin Books unveils a clever interactive site, inspired by the iPod's clicking wheel, to accompany the release of 80 classic e-books.Penguin Books turns 80 this year. To celebrate its birthday, the British imprint of the world's largest publishing house is releasing a new series of 80 books,... Continue reading at Fast Company

[ Fast Company | 2015-02-18 00:00:00 UTC ]
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Sales Rep Ted Heinecken to Retire

After 50 years in book publishing, Ted Heinecken, who started his career in 1963 as a Midwest sales rep for Oxford University Press, will retire from Fuji Associates on February 28. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-02-18 00:00:00 UTC ]
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Books and Digital Real Estate Assets Lift News Corp Results

News Corp reported quarterly revenue and a profit just above analysts’ consensus forecast as its book publishing and real estate businesses offset dwindling print revenue. Continue reading at The New York Times

[ The New York Times | 2015-02-06 00:00:00 UTC ]
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News Corp newspaper revenue falls 6% as ads and subscribers go online

Newspaper revenue in the UK, the US and Australia is down despite a rise in the company’s overall revenue thanks to book publishing and real estate divisionsDeclining sales, advertising and subscriptions hurt revenues at Rupert Murdoch’s newspaper business in the final quarter of last year, News... Continue reading at The Guardian

[ The Guardian | 2015-02-06 00:00:00 UTC ]
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Editorial & Production Internship at Publishing Perspectives

Publishing Perspectives is looking for a hard-working intern interested in journalism, media and book publishing to work from our office in New York City. The post Editorial & Production Internship at Publishing Perspectives appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2015-01-23 00:00:00 UTC ]
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Alison Morrison dies

Alison Morrison, nee Brathwaite, who worked in book publishing until a move to Which? in 2007, has died. Morrison, 45, was reportedly attacked in a street in Harrow yesterday (18th December), dying later in hospital. Morrison worked as promotions co-ordinator at Penguin from 1994 to 1999, and... Continue reading at The Bookseller

[ The Bookseller | 2014-12-20 00:00:00 UTC ]
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Book Clubs Boost Scholastic in Q2

Led by a 14% increase in its children’s book publishing and distribution business, revenue at Scholastic rose 7% in the second quarter ended November 30, 2014 compared to the same period last year. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-12-18 00:00:00 UTC ]
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Hachette turns to Twitter to sell books

Hachette is selling three of its titles, including Amanda Palmer's new book 'The Art of Asking,' using buy buttons on Twitter. Continue reading at The Christian Science Monitor

[ The Christian Science Monitor | 2014-12-10 00:00:00 UTC ]
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