The industry can learn about quality, and maintaining readers' loyalty, from the arrival of the Guardian and New York TimesThe recent, dramatic arrival of tanks – in the form of some of the world's biggest news organisations, including of course the Guardian – on the content marketing industry's lawn should be one of the most exciting and positive trends for anyone in in this fast-growing industry.It's exciting because the most successful content, in terms of engaging its audience, is from a digital publisher mindset: content that is designed first and foremost to enrich its audience's lives. It's exciting, too, because it will encourage brands to adopt that same mentality: putting their audience first, rather than their commercial aims.The arrival also of the New York Times and the Washington Post is to be welcomed because it brings with it the high editorial standards that have created and preserved some of the most loved content products in existence.It's the adoption of such standards that will help the industry to set a new bar for content marketing; to help it realise that content can be produced by a brand to the same standards by which publishers have maintained the love and loyalty of their readers over decades.This is something that is urgently needed if we're to avoid the clouds looming over the exuberant party that is the content marketing industry today. From these clouds is raining down content produced without love, without real purpose but merely to... Continue reading at 'The Guardian'
[ The Guardian | 2014-03-24 00:00:00 UTC ]
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The clothing boutique Kitson sold twice as many books in 2010 as the year before. Continue reading at The New York Times
[ The New York Times | 2011-02-28 00:00:00 UTC ]
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Written By: Lisa Campbell Publication Date: Fri, 25/02/2011 - 15:56 Almost three quarters of primary head teachers are expecting funding for books to be inadequate in 201112, as the Publishers Association has warned of a challenging year for book sales to schools. As schools begin to... Continue reading at The Bookseller
[ The Bookseller | 2011-02-25 00:00:00 UTC ]
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By Tim Conneally, Betanews The Android Market has never had any specific ban on carrying and selling straight up text documents, and users could search through the market and find apps that were, in effect, standalone ebooks. Now, however, there is a section dedicated specifically to ebooks... Continue reading at Betanews
[ Betanews | 2011-02-25 00:00:00 UTC ]
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Written By: Graeme Neill Publication Date: Fri, 25/02/2011 - 08:35 The Bookseller has received a record number of entries to its Best Independent of the Year Award, sponsored by Gardners. More than 40 indies across the UK and Ireland submitted entries in a bid to win £5,000. The award... Continue reading at The Bookseller
[ The Bookseller | 2011-02-25 00:00:00 UTC ]
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Written By: Graeme Neill Publication Date: Fri, 25/02/2011 - 11:35 Fourth Estate has bought a début novel from a permissions manager at Faber. Editorial director Clare Reihill bought UK and Commonwealth rights excluding Canada to Someday Find Me by Nicci Cloke through Jo Unwin at Conville and... Continue reading at The Bookseller
[ The Bookseller | 2011-02-25 00:00:00 UTC ]
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Written By: Bookseller Staff Publication Date: Fri, 25/02/2011 - 08:20 Google has introduced ebooks to the web version of its Android Market of apps. By buying an app on the webstore, a user can then push it onto any Android-enabled device. PC Mag reports the book capacity was added yesterday... Continue reading at The Bookseller
[ The Bookseller | 2011-02-25 00:00:00 UTC ]
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The Daily may be coming to the Android market. The Daily, a daily newspaper app that debuted on the Apple iPad, was the first to utilize Apples new subscription plan app (and pay its 30 percent share requirement of each purchase bought through the app). The News Corp. app is available for $.99... Continue reading at Folio Magazine
[ Folio Magazine | 2011-02-24 00:00:00 UTC ]
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The Royal Mail's request to increase the amount it can charge for bulk mail has been slammed as a "shortsighted" move that could cause long-term damage to the magazine business by Barry McIlheney, chief executive of the Professional Publishers Association (PPA). Continue reading at Media Week
[ Media Week | 2011-02-23 00:00:00 UTC ]
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Written By: Caroline Horn Publication Date: Wed, 23/02/2011 - 14:20 Walker Books is launching marketing campaigns to support its picture book publishing and teen fiction ranges. Undercover, promoting a range of YA titles, will launch in March and a separate picture book campaign, Picture Book... Continue reading at The Bookseller
[ The Bookseller | 2011-02-23 00:00:00 UTC ]
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Written By: Philip Jones Publication Date: Wed, 23/02/2011 - 09:35 Print on demand, digital and self-publishing are continuing to push up the number of books published in the UK and overseas, according to new output data issued by Nielsen Book. The statistics also reveal that the number of new... Continue reading at The Bookseller
[ The Bookseller | 2011-02-23 00:00:00 UTC ]
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Written By: Lisa Campbell Publication Date: Tue, 22/02/2011 - 09:08 The International Publishers Association is urgently trying to locate an Iranian publisher on women's issues after she was named in an alleged blacklist of Iranian publishers. The blacklist, reportedly circulated by a chapter... Continue reading at The Bookseller
[ The Bookseller | 2011-02-22 00:00:00 UTC ]
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Written By: Charlotte Williams Publication Date: Mon, 21/02/2011 - 08:47 Michael O'Mara has acquired an anthology about the writers of "Hancock's Half Hour" and "Steptoe and Son", dubbed "the fathers of the British sitcom". Commissioning editor Kate Moore bought world rights with Elly James of... Continue reading at The Bookseller
[ The Bookseller | 2011-02-21 00:00:00 UTC ]
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Written By: Charlotte Williams Publication Date: Fri, 18/02/2011 - 08:18 Virago is publishing a new collection of 13 early short stories by Daphne du Maurier, including five discovered by a Cornish bookseller and du Maurier enthusiast. read more Continue reading at The Bookseller
[ The Bookseller | 2011-02-18 00:00:00 UTC ]
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Written By: Graeme Neill Publication Date: Fri, 18/02/2011 - 08:15 Publishing staff at Cambridge University Press (CUP) have voted to reject a pay increase of 2%. The proposed pay increase, which CUP has described as reasonable and in line with other pay settlements, has led the Unite union to... Continue reading at The Bookseller
[ The Bookseller | 2011-02-18 00:00:00 UTC ]
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There may not be a ton of enthusiasm in the publishing world for Apple's new policy for subscription services--particularly when it comes to giving Cupertino a... Continue reading at PC World
[ PC World | 2011-02-17 00:00:00 UTC ]
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A day after Apple stirred up online publishers with its digital subscription plan, Google announced a service that aims to be more publisher-friendly. Continue reading at The New York Times
[ The New York Times | 2011-02-17 00:00:00 UTC ]
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Written By: Philip Jones Publication Date: Wed, 16/02/2011 - 07:06 Author Margaret Atwood used her Tools of Change keynote speech to warn the industry not to eliminate authors, and make sure they are paid enough to "pay for the cheese sandwiches". read more Continue reading at The Bookseller
[ The Bookseller | 2011-02-16 00:00:00 UTC ]
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By Joe Wilcox, Betanews Somebody call the cops -- eh, antitrust authorities. Apple's subscription plan is here, and it's as bad for many, if not most, publishers as rumored. The first of several key sentences from Apple's press announcement: "Publishers may no longer provide links in their apps... Continue reading at Betanews
[ Betanews | 2011-02-15 00:00:00 UTC ]
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Written By: Bookseller Staff Publication Date: Tue, 15/02/2011 - 08:53 Publishers' demands for control of pricing in Borders' closing sales are delaying its impending bankruptcy ruling. Reuters reports the retailer is in discussions with liquidators over a plan to close around 20 of its 650... Continue reading at The Bookseller
[ The Bookseller | 2011-02-15 00:00:00 UTC ]
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Bookstores may be many things, but fashionable isnt usually one of them. That could change now that designer Marc Jacobs has put his imprimatur on Bookmarc stores on both coasts and added branded Bookmarc sections to a handful of MJ stores from Provincetown, Mass., to San Francisco, as well as... Continue reading at Publishers Weekly
[ Publishers Weekly | 2011-02-14 00:00:00 UTC ]
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