The award-winning authors Kwame Alexander, Jason Reynolds, Angie Thomas, and Jacqueline Woodson will join podcaster and activist DeRay Mckesson to discuss social justice and positive representation in young adult literature. Continue reading at 'Publishers Weekly'
[ Publishers Weekly | 2018-06-02 00:00:00 UTC ]
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General Mills and Spredfast are announcing today that the consumer packaged goods giant has implemented the tech vendor's newly upgraded system to manage content publishing and consumer engagement across Facebook, Twitter, YouTube, Google+ and LinkedIn. The General Mills development... Continue reading at AdWeek
[ AdWeek | 2013-06-26 00:00:00 UTC ]
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A general meeting to discuss plans for CILIP, the Chartered Institute of Librarians and... Continue reading at The Bookseller
[ The Bookseller | 2013-06-12 00:00:00 UTC ]
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A group of leading publishers and editors from around the world have met with the Thai Prime Minister, Yingluck Shinawatra, to discuss how a free press could be the cornerstone of a flourishing Thai democracy. Twenty-two publishers and editors eng ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2013-06-05 00:00:00 UTC ]
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#leading publishers
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Anthony De Rosa, social media editor for Reuters, is joining quick-hit mobile news curator Circa as Editor-in-Chief. Continue reading at Folio Magazine
[ Folio Magazine | 2013-05-29 00:00:00 UTC ]
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How can publishers optimize their social media outreach? HuffPo's Andrew Losowsky chats with Ed Nawotka on Twitter about how book marketers can maximize social media networks and influencers. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2013-05-22 00:00:00 UTC ]
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Dotdotdot imagines its users as one big book discussion group, with everyone wielding the same highlighter. Instapaper and Readability have both found success offering a simple, core interaction: save an article online to read somewhere else later. With both you can also follow what friends... Continue reading at Fast Company
[ Fast Company | 2013-05-13 00:00:00 UTC ]
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Dan Brown’s Inferno, set to be released May 14 by Doubleday, was the most buzzed-about book on social media in April, according to CoverCake, a company that tracks trending topics on major social media platforms. Continue reading at Publishers Weekly
[ Publishers Weekly | 2013-05-04 00:00:00 UTC ]
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Morgan Baden is responsible for directing social media strategy at Scholastic and engaging teen readers online. Hear her speak at Reaching Readers Book Marketing Conference on May 28 in NYC. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2013-05-01 00:00:00 UTC ]
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Newsmodo, the new online platform designed to bring journalists and publishers together, is meeting with British news publishers this week ahead of its global launch. Continue reading at Media Week
[ Media Week | 2013-04-15 00:00:00 UTC ]
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Even though books are what our public has traditionally wanted most—and what librarians do best—public libraries have never been content to just circulate books or other media. Continue reading at Publishers Weekly
[ Publishers Weekly | 2013-03-29 00:00:00 UTC ]
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Amazon continues to socialize itself. The e-commerce giant announced today that it has acquired bibliophilic social platform Goodreads. “Goodreads has helped change how we discover and discuss books and, with Kindle, Amazon has helped expand reading around the world. In addition, both Amazon... Continue reading at AdWeek
[ AdWeek | 2013-03-29 00:00:00 UTC ]
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Two of crime's biggest names will work together for the first time next year when Peter James... Continue reading at The Bookseller
[ The Bookseller | 2013-03-15 00:00:00 UTC ]
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Social marketing isn’t close to peaking yet, but it’s already a part of almost every conversation between brands and marketers. Close to 90 percent of advertisers are using some form of it, according to a recent Nielsen study. Continue reading at Folio Magazine
[ Folio Magazine | 2013-03-01 00:00:00 UTC ]
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#brand campaigns
Outside of photos and status updates, Facebook's original shareable content was game activity. So-and-so just planted a new crop, etc. Next Facebook rolled out the Like button, and news articles became popular. Then Facebook debuted its Open Graph in fall 2011 so that someone could listen to a... Continue reading at AdWeek
[ AdWeek | 2013-02-13 00:00:00 UTC ]
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Measuring social traffic should not be confused with engagement—driving a reader to a website is a long way from having them actually interact in a meaningful way with a brand’s content. Continue reading at Folio Magazine
[ Folio Magazine | 2013-01-30 00:00:00 UTC ]
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When it comes to book marketing, social media is a honeytrap, never quite delivering on its promises, but a few simple best practices can vastly improve your results. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2013-01-29 00:00:00 UTC ]
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Libraries in York could be run by community or social enterprise, after the city's council... Continue reading at The Bookseller
[ The Bookseller | 2013-01-09 00:00:00 UTC ]
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The Justice Department said today it had reached a settlement with Penguin Group (USA), one of six companies it had accused of conspiring to raise prices of ebooks. The agreement, if approved by the court, would leave only two companies -- Apple and Macmillan -- facing the lawsuit, due to go to... Continue reading at AllThingsD
[ AllThingsD | 2012-12-19 00:00:00 UTC ]
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The cry has gone out that publishers need to engage more with readers. Who is the right person for the job? Editors? Marketers? Or should it be the authors? Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2012-12-10 00:00:00 UTC ]
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The books drawing the most interest on social media in November were mostly tied to movies, according to CoverCake, whose analytical tools track what is trending on various social media platforms. Continue reading at Publishers Weekly
[ Publishers Weekly | 2012-12-03 00:00:00 UTC ]
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