Book World, a regional chain of 48 bookstores located in small towns and cities in five Midwestern states, is closing two Wisconsin outlets this summer. Continue reading at 'Publishers Weekly'
[ Publishers Weekly | 2014-06-23 00:00:00 UTC ]
HarperCollins Canada has started testing a digital and print geo-targeted marketing campaign that will reach consumers in cities and small towns across Canada with messages specific to their location. Continue reading at Publishers Weekly
[ Publishers Weekly | 2012-12-01 00:00:00 UTC ]
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Given the state of flux in the book world, it can be dangerous to predict industry sales trends, but the private investment banking firm Veronis Suhler Stevenson has done just that in its latest annual report, the “VSS Communications Industry Forecast (2012–16).” Continue reading at Publishers Weekly
[ Publishers Weekly | 2012-09-28 00:00:00 UTC ]
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Many in the book world are eager to discover if Oprah's book club – after a two-year hiatus and now on the lower-profile OWN network – will still draw readers in massive numbers. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2012-06-04 00:00:00 UTC ]
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Digital technology is transforming the world of textbook publishing much as it is changing every other aspect of the book world. Digitization is bringing down the cost of textbook content, transforming static print works into interactive learning experiences and allowing publishers to create and... Continue reading at Publishers Weekly
[ Publishers Weekly | 2011-08-19 00:00:00 UTC ]
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Special K is a $1 billion brand in the U.S., selling an estimated 168 million boxes of cereal a year. This spring, Kellogg's and Weldon Owen are hoping a massive marketing campaign can extend the brand's success into the book world. Continue reading at Publishers Weekly
[ Publishers Weekly | 2011-04-25 00:00:00 UTC ]
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