Book Marketing Q&A: Jeff Yamaguchi Talks Advertising

Jeffrey Yamaguchi, Director of Digital Marketing at Abrams Books, talks about what today's book marketers need in their toolbox to execute successful advertising campaigns. Continue reading at 'Publishing Perspectives'

[ Publishing Perspectives | 2013-05-15 00:00:00 UTC ]
News tagged with: #digital marketing #abrams books #book marketers

Other Publishing stories related to: 'Book Marketing Q&A: Jeff Yamaguchi Talks Advertising'

Waterstone's add new categories to children's book prize

Written By: Caroline Horn Publication Date: Wed, 14/09/2011 - 09:28 Waterstone’s has extended its children’s book prize to include teen fiction and picture books, in addition to books for five to 12 year olds. Waterstone’s spokesman Jon Howells said: “The children’s award had done very well... Continue reading at The Bookseller

[ The Bookseller | 2011-09-14 00:00:00 UTC ]
More news stories like this | News stories tagged with: #picture books #book prize #childrens award #childrens publishing

Waterstone's adds new categories to kid's book prize

Written By: Caroline Horn Publication Date: Wed, 14/09/2011 - 09:28 Waterstone’s has extended its children’s book prize to include teen fiction and picture books, in addition to books for five to 12 year olds. Waterstone’s spokesman Jon Howells said: “The children’s award had done very well... Continue reading at The Bookseller

[ The Bookseller | 2011-09-14 00:00:00 UTC ]
More news stories like this | News stories tagged with: #picture books #book prize #childrens award #childrens publishing

Hodder buys official Lady Gaga photo book

Written By: Graeme Neill Publication Date: Tue, 13/09/2011 - 09:05 Hodder & Stoughton will publish the first official book by Lady Gaga this November after signing a deal for a book of photographs by fashion photographer Terry Richardson. Editorial director Fenella Bates bought British and... Continue reading at The Bookseller

[ The Bookseller | 2011-09-13 00:00:00 UTC ]
More news stories like this | News stories tagged with: #official book #lady gaga #pop star #everyday life

Sales surge for Man Booker shortlist books

Written By: Tom Tivnan Publication Date: Tue, 13/09/2011 - 16:30 A D Miller and Carol Birch's novels are the big winners of the Man Booker Prize shortlist so far, with sales across the six books surging 290% by volume on last week. The six books on the list shifted 18,496 copies for the week... Continue reading at The Bookseller

[ The Bookseller | 2011-09-13 00:00:00 UTC ]
More news stories like this | News stories tagged with: #sales surge #carol birch #big winners

Six Ways Amazon Book Streaming Could Help Small Business

Amazon's rumoured streaming-book service would be great for businesses, students, and educators. Here's why. Continue reading at PC World

[ PC World | 2011-09-13 00:00:00 UTC ]
More news stories like this | News stories tagged with: #small business

Authors Guild Sues Universities Over Google Book Scanning

The Authors Guild has sued five universities and a library partnership organization alleging copyright infringement over their use of certain digitized copies of... Continue reading at PC World

[ PC World | 2011-09-13 00:00:00 UTC ]
More news stories like this | News stories tagged with: #authors guild #digitized copies

McGraw-Hill To Split Into Two Companies: McGraw-Hill Markets and McGraw-Hill Education

Following the call for a break-up and reorganization of McGraw-Hill Cos. by investors last month, McGraw-Hill announced today that it will split into two separate public companies: McGraw-Hill Markets, focused on the capital and commodities markets, and McGraw-Hill Education, focused on... Continue reading at Folio Magazine

[ Folio Magazine | 2011-09-12 00:00:00 UTC ]
More news stories like this | News stories tagged with: #mcgraw-hill education #mcgraw-hill cos #digital learning

E-Book Prices Prop Up Print Siblings

Even as readers grow more comfortable with digital books, some continue to question why so many of the most popular new ebooks are priced so high. Continue reading at AllThingsD

[ AllThingsD | 2011-09-12 00:00:00 UTC ]
More news stories like this | News stories tagged with: #digital books

Amazon Kindle E-Book Lending Program: What It Needs to Succeed

Amazon's "Netflix for E-Books" lending program is still a rumor, and not popular with book publishers, but here are some ways it could work. Continue reading at PC World

[ PC World | 2011-09-12 00:00:00 UTC ]
More news stories like this | News stories tagged with: #lending program #book publishers

French Publishers Drop Lawsuits Against Google Book Scanning

Three French publishers have dropped lawsuits against Google alleging that the company infringed their copyright. Continue reading at PC World

[ PC World | 2011-09-09 00:00:00 UTC ]
More news stories like this | News stories tagged with: #french publishers

Virgin buys Palin book

Written By: Charlotte Williams Publication Date: Fri, 09/09/2011 - 11:17 Virgin Books has acquired a title about US political firebrand Sarah Palin, written by Joe McGinniss. Publishing director Ed Faulkner bought UK and Commonwealth rights from Crown Publishers in the US to The Rogue, with... Continue reading at The Bookseller

[ The Bookseller | 2011-09-09 00:00:00 UTC ]
More news stories like this | News stories tagged with: #crown publishers #personal life

Natalie Portman trainer book to Vermilion

Written By: Charlotte Williams Publication Date: Thu, 08/09/2011 - 08:40 Vermilion has acquired a fitness book from the trainer who worked with Natalie Portman to make her body mimic a ballerina's for her Oscar-winning role in "Black Swan". Editor Louise Coe bought UK and Commonwealth rights,... Continue reading at The Bookseller

[ The Bookseller | 2011-09-08 00:00:00 UTC ]
More news stories like this | News stories tagged with: #fitness book #natalie portman #black swan #isabelle bleecker

From Marketer to Printer: Managing Ads

Like most industries, publishing cycles are increasingly becoming more and more automated. Even editorial actions are becoming computerized, with companies like Kapost creating products that electronically orchestrate pitches, assignments, calendars and revisions in addition to managing author... Continue reading at Folio Magazine

[ Folio Magazine | 2011-09-07 00:00:00 UTC ]
More news stories like this |

BRC says August book sales "tough"

Written By: Lisa Campbell Publication Date: Tue, 06/09/2011 - 09:00 Book sales throughout the UK in August have remained "tough" according to the British Retail Consortium, as it reported general retail sales were down by 0.6% compared to last year on a like-for-like basis. read more Continue reading at The Bookseller

[ The Bookseller | 2011-09-06 00:00:00 UTC ]
More news stories like this | News stories tagged with: #6% compared

One Day top as new releases fail to boost market

Written By: Philip Stone Publication Date: Tue, 06/09/2011 - 16:04 David Nicholls' One Day (Hodder) remains comfortably the bestselling book in the UK. The novel, which currently tops the Amazon, Apple and Waterstone's ebook charts, sold 83,050 physical copies of its original and tie-in... Continue reading at The Bookseller

[ The Bookseller | 2011-09-06 00:00:00 UTC ]
More news stories like this | News stories tagged with: #uk booksellers #previous week #bestselling book #ebook charts #popular purchase #james patterson

Physical book sales slump 4% month-on-month

Written By: Philip Stone Publication Date: Mon, 05/09/2011 - 14:05 Spending on printed books slumped 4% in August, with sales plummeting to a seven-year low for the month, according to Nielsen BookScan data. A total of £107.5m spent on physical books at UK booksellers in the four weeks to 27th... Continue reading at The Bookseller

[ The Bookseller | 2011-09-05 00:00:00 UTC ]
More news stories like this | News stories tagged with: #27th august #physical books #uk booksellers #6m year-on-year

Fig Tree aquires Nell Leyshon book

Written By: Benedicte Page Publication Date: Mon, 05/09/2011 - 11:19 Fig Tree publishing director Juliet Annan has bought world rights in a new book by playwright and novelist Nell Leyshon. The deal was done at auction through Anna Webber at United Agents. The Colour of Milk is told in the... Continue reading at The Bookseller

[ The Bookseller | 2011-09-05 00:00:00 UTC ]
More news stories like this | News stories tagged with: #anna webber #united agents #high price #fig tree

Book tells of Evening Standard's Dispossessed campaign

Written By: Benedicte Page Publication Date: Mon, 05/09/2011 - 08:00 The London Evening Standard will launch Calling London, a book about its recent Dispossessed campaign, on 7th September. The book, by chief features writer David Cohen, will tell how a conversation between Cohen and Evening... Continue reading at The Bookseller

[ The Bookseller | 2011-09-05 00:00:00 UTC ]
More news stories like this | News stories tagged with: #book tells #evening standard #7th september

Mass-Market Paperbacks Sales in Decline

A Kindle reader on a train in Cambridge, Mass. E-book best-seller lists are full of genre novels. Continue reading at The New York Times

[ The New York Times | 2011-09-03 00:00:00 UTC ]
More news stories like this | News stories tagged with: #genre novels

Sony offers first Harry Potter book free with new reader

Written By: Graeme Neill Publication Date: Thu, 01/09/2011 - 08:51 Readers will be able to download the ebook of Harry Potter and the Philosopher's Stone for free with the limited edition model of the new Sony Reader. Further details have emerged about the Reader, which is set to go on sale in... Continue reading at The Bookseller

[ The Bookseller | 2011-09-01 00:00:00 UTC ]
More news stories like this | News stories tagged with: #sony reader #harry potter