Book Marketing Q&A: Jeff Yamaguchi Talks Advertising

Jeffrey Yamaguchi, Director of Digital Marketing at Abrams Books, talks about what today's book marketers need in their toolbox to execute successful advertising campaigns. Continue reading at 'Publishing Perspectives'

[ Publishing Perspectives | 2013-05-15 00:00:00 UTC ]
News tagged with: #digital marketing #abrams books #book marketers

Other Publishing stories related to: 'Book Marketing Q&A: Jeff Yamaguchi Talks Advertising'


Sharjah at London Book Fair: The 2020 Market Focus

The Sharjah Market Focus program at London Book Fair brings two pavilions to the trade show, as well as a stand featuring Sharjah's World Book Capital year. The post Sharjah at London Book Fair: The 2020 Market Focus appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2020-02-27 14:08:34 UTC ]
More news stories like this | News stories tagged with: #post sharjah #trade show #world book #london book fair


Jeff Bridges, living his truth, is now a children’s book illustrator.

There comes a time in every parent’s life when they briefly think, “Wow, I bet I could easily write and publish a really great children’s book and make a lot of money.” Thankfully, most do not even try… Not so Jeff Bridges, who has illustrated his daughter’s new book, Daddy Daughter Day, which... Continue reading at Literrary Hub

[ Literrary Hub | 2020-02-18 15:32:11 UTC ]
More news stories like this | News stories tagged with: #book illustrator #great children #children’s book


Promotions for McKeown and Dumughn in Bonnier Books UK marketing team

Bonnier Books UK has made two promotions within its adult trade marketing team, promoting Zaffre and Manilla Press marketing director Stephen Dumughn to the newly created role of adult trade marketing director, while making Felice McKeown, head of fiction digital marketing, its new campaigns... Continue reading at The Bookseller

[ The Bookseller | 2020-02-17 21:03:18 UTC ]
More news stories like this | News stories tagged with: #bonnier


Puffin reveals new Jeff Kinney book

Puffin has announced the forthcoming publication of Rowley Jefferson’s Awesome Friendly Adventure, a new novel by Jeff Kinney publishing on 7th April 2020. Continue reading at The Bookseller

[ The Bookseller | 2020-02-14 09:44:32 UTC ]
More news stories like this | News stories tagged with: #puffin


German book market posts small 2019 rise

Even though the holiday season was below par, Germany’s book market narrowly avoided another major disappointment and finished the year on a positive note. Overall sales were up in 2019 by 1.4% in value. In volume they followed a recent pattern and were down marginally, by 0.4%. Continue reading at The Bookseller

[ The Bookseller | 2020-01-08 18:34:07 UTC ]
More news stories like this | News stories tagged with: #holiday season #positive note #book market


This beautiful coloring book talks to kids about the border, family separation, and empathy

The unfinished illustrations in the book are themselves an act of optimism, encouraging children to imagine a world without lines others create for them. “Children teach us,” writes Ai-Jen Poo, cofounder of Families Belong Together, a coalition of close to 250 organizations working to end family... Continue reading at Fast Company

[ Fast Company | 2019-12-17 12:30:49 UTC ]
More news stories like this | News stories tagged with: #family separation #power dynamics #book published #coloring book


Control and the marketing ventriloquist: How to improve your PR and advertising performance simultaneously

It's time for digital media and corporate communications teams to reach across the water cooler and really cooperate. Continue reading at Advertising Age

[ Advertising Age | 2019-12-04 10:00:00 UTC ]
More news stories like this | News stories tagged with: #digital media


Talking About the 10 Best Books of 2019

On a special episode of the podcast, taped live, editors from The New York Times Book Review discuss this year’s outstanding fiction and nonfiction. Continue reading at The New York Times

[ The New York Times | 2019-11-26 16:47:15 UTC ]
More news stories like this | News stories tagged with: #special episode #taped live #outstanding fiction #times book


Congress launches digital markets competition inquiry as US e-book lending row continues

Congress has launched an inquiry into digital markets competitions as the row over e-book lending to libraries in the United States continues.  Continue reading at The Bookseller

[ The Bookseller | 2019-10-24 13:43:25 UTC ]
More news stories like this | News stories tagged with: #e-book lending #libraries #e-book


Publishing Perspectives Talks: Executive Women on Pay and Bias in the Book Business

Amid what Amazon Publishing's Mikyla Bruder describes as 'the unconscious bias you're confronted with every day,' panelists call for equal pay for women. The post Publishing Perspectives Talks: Executive Women on Pay and Bias in the Book Business appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2019-10-18 04:27:59 UTC ]
More news stories like this | News stories tagged with: #unconscious bias #equal pay #amazon publishing #book business


Frankfurt Notes: Ukrainian and Indian Book Market Presentations

Insights into stresses on the Ukrainian cultural industies are on stage, as are aspects of the book buisiness in India this week at Frankfurter Buchmesse. The post Frankfurt Notes: Ukrainian and Indian Book Market Presentations appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2019-10-14 04:30:44 UTC ]
More news stories like this | News stories tagged with: #frankfurt notes #frankfurter buchmesse #book market


Russia’s Book Business Statistics Chief: Some Market Contraction

Industry output in Russia continues to slide, according to figures cited by the market's book chamber, even as book prices rise. The post Russia’s Book Business Statistics Chief: Some Market Contraction appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2019-10-02 03:20:55 UTC ]
More news stories like this | News stories tagged with: #post russia #book prices #book business


This week's L.A. book talks have Demi Moore, Jonathan Safran Foer and Annalee Newitz

What to do in L.A.: 5 book talks for the week ahead include Demi Moore discussing her memoir 'Inside Out' and Jonathan Safran Foer on 'We Are the Weather.' Continue reading at Los Angeles Times

[ Los Angeles Times | 2019-09-20 20:19:53 UTC ]
More news stories like this | News stories tagged with: #annalee newitz #memoir


Bibliotheca Calls Out Amazon for Meddling in the Library E-book Market

In a message sent to library customers, Tom Mercer, senior v-p of digital products for Bibliotheca (formerly 3M), called out Amazon for its role in the increasingly contentious library e-book market. Continue reading at Publishers Weekly

[ Publishers Weekly | 2019-08-27 04:00:00 UTC ]
More news stories like this | News stories tagged with: #library customers #digital products #e-book


China’s Book Market in the First Half of 2019: Up 10.82 Percent

In another period of double-digit growth for China's book market, children's books are the largest category by sales and online retail is still growing. The post China’s Book Market in the First Half of 2019: Up 10.82 Percent appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2019-08-09 13:15:13 UTC ]
More news stories like this | News stories tagged with: #post china #double-digit growth #online retail #book market


New L.A. book festival LitLit announces talks by poets Yesika Salgado, Vickie Vertiz and more

The city's newest book festival, to be held at the Hauser & Wirth Los Angeles arts complex, will host four panels on July 20 and 21 as part of its programming, which will also include more than 20 exhibitors from L.A. and other cities on the West Coast. Continue reading at Los Angeles Times

[ Los Angeles Times | 2019-07-15 19:02:44 UTC ]
More news stories like this | News stories tagged with: #west coast #book festival


Three books to help kids — and their parents — talk about difficult subjects

Try these titles to spark conversation about sadness, identity and other challenging issues Continue reading at The Washington Post

[ The Washington Post | 2019-07-08 13:00:00 UTC ]
More news stories like this | News stories tagged with: #difficult subjects #challenging issues


How Jeff and Ann VanderMeer picked stories for their new Big Book of Classic Fantasy.

Imagine being ushered into a vast and palatial room on a sumptuous estate to rival Versailles… and before you, across a golden table, lies a smorgasbord of delights. A banquet fit for a king, a queen, or even an emperor. As you gaze upon this wonder, you’re told you may eat only one meal from […] Continue reading at Literrary Hub

[ Literrary Hub | 2019-07-02 19:16:57 UTC ]
More news stories like this | News stories tagged with: #classic fantasy #big book


Total UK publishing revenues down 2% in 2018; consumer book market stable

UK publishing industry revenues overall stood at £6.05bn in 2018, down 2% on the £6.15bn revenue of the previous year, according to the PA Publishing Yearbook 2018, just released.  Continue reading at The Bookseller

[ The Bookseller | 2019-06-25 05:53:24 UTC ]
More news stories like this | News stories tagged with: #publishing industry #book market


Russian Book Market Players Explore Digital Serialization

The growing popularity of ebooks in Russia is prompting some publishers to look at online serialization as an option for distribution and sales, both as an offer to consumers and to writers of works in progress. The post Russian Book Market Players Explore Digital Serialization appeared first on... Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2019-06-20 05:30:42 UTC ]
More news stories like this | News stories tagged with: #growing popularity #online serialization #ebooks #russian book