Book Aid International: Back to School Reading for 290,883

The five-year-old International Excellence Award-winning 'Inspiring Readers' program reaches nearly 300,000 students in the new school year. The post Book Aid International: Back to School Reading for 290,883 appeared first on Publishing Perspectives. Continue reading at 'Publishing Perspectives'

[ Publishing Perspectives | 2021-09-13 14:14:48 UTC ]
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Why Business Books Are Blue (And Other Tricky Marketing Techniques)

Yes, you judge books by their covers. Here's what draws you in.I review a lot of business books. Consequently, publishers often send me copies of new releases. As I was cleaning out my office the other day, and staring at about 50 book covers, I had a thought: Why are so many of these books blue... Continue reading at Fast Company

[ Fast Company | 2014-11-19 00:00:00 UTC ]
More news stories like this | News stories tagged with: #business books #judge books

Blinkbox books launches 'biggest ever' marketing campaign

Blinkbox books is this week launching its biggest marketing campaign to date, which includes a partnership with the Mirror Group of newspapers. The Tesco-owned company’s marketing drive will celebrate “the joys of digital reading – without needing to buy a dedicated device”. A three-month... Continue reading at The Bookseller

[ The Bookseller | 2014-11-19 00:00:00 UTC ]
More news stories like this | News stories tagged with: #blinkbox books #week launching #digital reading #key moments

To 'read' this fashion magazine, you'll need a smartphone app

Persona is one of the latest fashion magazines in Tokyo. It’s printed on heavy stock paper and is full of photos of models and clothing. The only thing missing is text.You “read” Persona with a smartphone camera.An app recognizes the images, queries a cloud database and then downloads related... Continue reading at PC World

[ PC World | 2014-11-19 00:00:00 UTC ]
More news stories like this | News stories tagged with: #fashion magazine #quarterly magazine #print version

Science of Seeing and Believing wins young people's book prize

Eye Benders: The Science of Seeing and Believing by Clive Gifford (Ivy) has won the Royal Society Young People’s Book Prize 2014. The book, written with consultant Anil Seth and which was described by the judging panel as “both fascinating and fun”, explains how the science of optical illusions... Continue reading at The Bookseller

[ The Bookseller | 2014-11-19 00:00:00 UTC ]
More news stories like this | News stories tagged with: #book prize #judging panel #prize awards

Enoch Pratt selects temporary home for Central Library books

Some of the 1.4 million books housed at the central branch of the Enoch Pratt Free Library are set to move to less distinguished digs: a 40,000-square-foot space in a Westport warehouse. Continue reading at Baltimore Sun

[ Baltimore Sun | 2014-11-19 00:00:00 UTC ]
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Publishers go back to backlist

Backlist is more important than ever for the publishing industry and the opportunity to use backlist titles to drive the sale of frontlist titles is, according to publishers, “one of the true excitements” of the new era of digital publishing. Continue reading at The Bookseller

[ The Bookseller | 2014-11-18 00:00:00 UTC ]
More news stories like this | News stories tagged with: #backlist titles #publishing industry #frontlist titles #digital publishing

Toronto Book Fair Pulls Off First Consumer Event

Canadian publishers are optimistic about the future of the Inspire! Toronto International Book Fair, which took place November 14-16 at the Metro Toronto Convention Centre. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-11-18 00:00:00 UTC ]
More news stories like this | News stories tagged with: #consumer event #canadian publishers

Summer Reading Challenge participation up 3.6%

The Reading Agency said that 839,622 children took part in the 2014 Summer Reading Challenge, a 3.6% increase compared to 2013. Sue Wilkinson, chief executive of The Reading Agency, said she was pleased that the numbers were up despite cuts to library services. “Library budgets are very tight... Continue reading at The Bookseller

[ The Bookseller | 2014-11-18 00:00:00 UTC ]
More news stories like this | News stories tagged with: #reading agency #sue wilkinson #library services #library budgets #local authorities #save money

Tom Weldon: 'Book readers don't want subscription'

Penguin Random House's c.e.o. Tom Weldon has said the company will not be exploring subscription, as he is not convinced it is what readers want. Weldon, in conversation with The Bookseller's editor Philip Jones at today's FutureBook conference, said PRH UK is betting on three things for the... Continue reading at The Bookseller

[ The Bookseller | 2014-11-15 00:00:00 UTC ]
More news stories like this | News stories tagged with: #tom weldon #futurebook conference #prh uk #connecting authors

Condé Nast pays interns $5.8m to settle low-pay lawsuit

Publishing giant to pay more than 7,000 interns between $700 and $1,900 after lawsuit said some had been paid less than a dollar an hourTell us: how did you get by when working an unpaid internship? Continue reading... Continue reading at The Guardian

[ The Guardian | 2014-11-15 00:00:00 UTC ]
More news stories like this | News stories tagged with: #publishing giant

Book Deals: Week of November 17, 2014

Newman lands at Roc with ‘Planetfall’ and more in this week's notable book deals. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-11-14 00:00:00 UTC ]
More news stories like this | News stories tagged with: #book deals

'A Book Is a Gift Like No Other,' Says Barnes & Noble (See the Newest Ads on TV)

Every weekday, we bring you the Ad Age/iSpot Hot Spots, new and trending TV commercials tracked by iSpot.tv, a company that catalogs, tags and measures activity around TV ads in real time. The New Releases here ran on TV for the first time yesterday. The Most Engaging ads are showing sustained... Continue reading at Advertising Age

[ Advertising Age | 2014-11-14 00:00:00 UTC ]
More news stories like this | News stories tagged with: #past week #wry how- #installment titled #turkey leg #surprisingly easy #android emphasizes #give books #christmas gifts

Will the Miami Book Fair Become Must-See TV?

PBS will live-stream three days of events from this month's Miami Book Fair. Will it become appointment viewing for the mass market? The post Will the Miami Book Fair Become Must-See TV? appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2014-11-14 00:00:00 UTC ]
More news stories like this | News stories tagged with: #appointment viewing #mass market

Amazon Resolves Dispute With Top-Five Publisher Hachette Over Book Sales

After months of bitter fighting, Hachette and Amazon announced on Thursday morning that they have settled their differences and reached a new multi-year agreement for ebook and print book sales. The post Amazon Resolves Dispute With Top-Five Publisher Hachette Over Book Sales appeared first on... Continue reading at Wired

[ Wired | 2014-11-14 00:00:00 UTC ]
More news stories like this | News stories tagged with: #publisher hachette #book sales #amazon announced #thursday morning #multi-year agreement

PW Picks: Books of the Week, November 17, 2014

This week, the world's first digital weapon, and an ongoing investigation of men. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-11-14 00:00:00 UTC ]
More news stories like this | News stories tagged with: #ongoing investigation

Hachette Book Group reaches agreement with Amazon

Hachette Book Group (HBG) in the US and Amazon have reached a new multi-year agreement, after months of negotiations and a very public battle. The agreement will give HBG responsibility for setting consumer prices of its ebooks, and the publisher will “benefit from better terms when it delivers... Continue reading at The Bookseller

[ The Bookseller | 2014-11-14 00:00:00 UTC ]
More news stories like this | News stories tagged with: #multi-year agreement #public battle #hachette books #print sales

'A Book Is a Gift Like No Other,' Says Barnes & Noble (Watch the Newest Ads on TV)

Every weekday, we bring you the Ad Age/iSpot Hot Spots, new and trending TV commercials tracked by iSpot.tv, a company that catalogs, tags and measures activity around TV ads in real time. The New Releases here ran on TV for the first time yesterday. The Most Engaging ads are showing sustained... Continue reading at Advertising Age

[ Advertising Age | 2014-11-14 00:00:00 UTC ]
More news stories like this | News stories tagged with: #wry how- #installment titled #turkey leg #android emphasizes #barnes noble #give books #christmas gifts

Thai ban for Zed Books title

A Zed Books title about contemporary Thailand has been officially banned by the Royal Thai police following newspaper reviews.   Thai officials have ruled that stockists and distributors of Andrew MacGregor Marshall’s A Kingdom in Crisis could face three years imprisonment and a 60,000 baht... Continue reading at The Bookseller

[ The Bookseller | 2014-11-14 00:00:00 UTC ]
More news stories like this | News stories tagged with: #years imprisonment

What If Novels Were Treated Like Business Books?

After attending the FT Business Book of the Year ceremony in London, Roger Tagholm wonders, what if novels had subtitles like business books do? The post What If Novels Were Treated Like Business Books? appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2014-11-13 00:00:00 UTC ]
More news stories like this | News stories tagged with: #business books

Hachette book preorders return to Amazon as companies come to terms

Amazon and Hachette have resolved a contentious contract battle that caught readers and authors in the crossfire for months. Neither company is talking specifics, but the New York Times reports that Hachette will get the ability to set its own ebook prices. At the same time, Amazon will offer... Continue reading at PC World

[ PC World | 2014-11-13 00:00:00 UTC ]
More news stories like this | News stories tagged with: #ebook prices #sell books #lower prices