Blinkbox books launches 'biggest ever' marketing campaign

Blinkbox books is this week launching its biggest marketing campaign to date, which includes a partnership with the Mirror Group of newspapers. The Tesco-owned company’s marketing drive will celebrate “the joys of digital reading – without needing to buy a dedicated device”. A three-month campaign with the Mirror Group, described as a “branded content partnership”, will see key moments in contemporary books presented as newspaper articles to “show newspaper readers just how relevant and exciting book themes are”. Continue reading at 'The Bookseller'

[ The Bookseller | 2014-11-19 00:00:00 UTC ]
News tagged with: #blinkbox books #week launching #digital reading #key moments

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Book Culture to Add Third Store

The New York City bookseller plans to add a new store on the Upper West Side at the end of November, just in time for the holidays. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-08-15 00:00:00 UTC ]
More news stories like this | News stories tagged with: #book culture

PW Picks: Books of the Week, August 18, 2014

This week, the danger of what you eat, the miseducation of the American elite, and an outstanding Japanese revenge thriller. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-08-15 00:00:00 UTC ]
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July 2014 is the most profitable month ever in comic book history, and comics are only getting bigger

With the success of movies like 'Guardians of the Galaxy,' and more ways to buy comics than ever before, the industry is growing rapidly. Continue reading at The Christian Science Monitor

[ The Christian Science Monitor | 2014-08-14 00:00:00 UTC ]
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HC signs book on golden age of crime writing

HarperCollins has signed a book exploring the golden age of crime writing by author Martin... Continue reading at The Bookseller

[ The Bookseller | 2014-08-14 00:00:00 UTC ]
More news stories like this | News stories tagged with: #golden age #crime writing #book exploring

Mens Health stays strong at top of paid-for mens magazine market

Hearst-Rodale titles print sales fall back below 200,000, but remains well ahead of closest rival, Condé Nasts GQ Continue reading... Continue reading at The Guardian

[ The Guardian | 2014-08-14 00:00:00 UTC ]
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Amazon launches credit card reader

Amazon has released a new device for local businesses to take credit and debit card transactions... Continue reading at The Bookseller

[ The Bookseller | 2014-08-14 00:00:00 UTC ]
More news stories like this | News stories tagged with: #local businesses

Great British Book Shop hosts Kidby BookBench event

Illustrator Paul Kidby will be giving away copies of a print showing his design for one of London... Continue reading at The Bookseller

[ The Bookseller | 2014-08-14 00:00:00 UTC ]
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Layoffs at Atria Books

Simon & Schuster's Atria Books imprint went through a round of layoffs on Monday. Although the company did not respond to inquiries about the downsizing, PW has learned that at least two editors were let go. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-08-14 00:00:00 UTC ]
More news stories like this | News stories tagged with: #atria books #simon schuster

AOL Says 92% of Marketers Use Programmatic Despite Persisting Challenges

AOL announced last week that ad revenues were up 20 percent for the quarter, due in large part to the growth of its programmatic business. To get a better handle on where advertisers, publishers and agencies stood on programmatic ad buying, it surveyed a selection of them—with most representing... Continue reading at AdWeek

[ AdWeek | 2014-08-13 00:00:00 UTC ]
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Virtual Book Festivals Run By Major Publishers Take Off in UK

HarperCollins UK's June virtual Romance Festival was a success; this week SF publisher Gollancz is hosting a festival combining online Q&As with real life events. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2014-08-13 00:00:00 UTC ]
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New York Public Library has book lovers share unusual reading spots

Celebrities like Hillary Clinton have been sharing some of their favorite reading locations. Continue reading at The Christian Science Monitor

[ The Christian Science Monitor | 2014-08-13 00:00:00 UTC ]
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Amazon launches second campus store

Amazon is to launch its first ever staffed customer order pickup locations at the campus of an... Continue reading at The Bookseller

[ The Bookseller | 2014-08-13 00:00:00 UTC ]
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Author Lindsey Kelk on Participating in a Virtual Book Festival

Lindsey Kelk a the bestselling British Chick-Lit author and participated in HarperCollins' virtual Romance Festival. Here she reflects on the experience. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2014-08-13 00:00:00 UTC ]
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Booktrust donates books to neonatal units

Booktrust has donated books to neonatal units in hospitals so parents can read to premature and... Continue reading at The Bookseller

[ The Bookseller | 2014-08-12 00:00:00 UTC ]
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Delta Faucet’s New Campaign Goes Heavy on Digital

The Delta Faucet Company has launched a new, cross-platform marketing campaign called HappiMess. In addition to airing on network television and cable programming, and appearing in Southern Living, HGTV, and Real Simple magazines, HappiMess' campaign will have a heavy digital presence.... Continue reading at AdWeek

[ AdWeek | 2014-08-12 00:00:00 UTC ]
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Cerys Matthews to present BBC's Secret Life of Books

Singer and broadcaster Cerys Matthews and journalist and author Bidisha are among the presenters... Continue reading at The Bookseller

[ The Bookseller | 2014-08-12 00:00:00 UTC ]
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Best Little Bookshop launches in beta

International online boutique bookseller Best Little Bookshop has launched in beta form, with the... Continue reading at The Bookseller

[ The Bookseller | 2014-08-12 00:00:00 UTC ]
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Russian Book Sales Plummet in Ukraine, Imports to Be Cut

Sales of Russian books in the Ukraine have plummeted in 2014 and the Ukrainian government is looking at passing legislation to curtail imports further. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2014-08-11 00:00:00 UTC ]
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Harper Has New Indie Marketing Fund

HarperCollins has started what it is calling the HarperCollins Promotional Fund (HCPF), a program which will provide additional funds to help independent retailers market HC books. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-08-11 00:00:00 UTC ]
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