Big Reveal: Here’s the first cover of Drew and Jonathan Scott’s new magazine

Ad Age’s At the Newsstand spotlights notable ad-supported print media available soon near you. Meredith Corporation this morning did a big reveal: It released the cover of ... Reveal, the inaugural issue of its glossy collaboration with Drew and Jonathan Scott of HGTV “Property Brothers” fame. The name of the quarterly magazine is, of course, a play on what the Scotts do on TV: show off the results of an elaborate home renovation in a dramatic moment near the end of every episode of their hit show. “We still get so excited right before we open the doors to reveal a family’s new dream home,” Jonathan Scott said in a statement, “and this magazine gives us that feeling too.”   The Winter 2020 issue of Reveal hits newsstands this Friday with a cover price of $9.99, and includes guides to buying sofas and gadgets, as well as photo-driven features on “Reimagined Victorian” and “Cool California Craftsman” homes. Meredith is putting out 750,000 copies for single-copy sales and is also offering annual four-issue subscriptions for $20. For now, the magazine’s website, revealmagazine.com, is being used to sell subs in a redirect to the Meredith store. Reveal joins a growing list of lifestyle magazines that result from TV collaborations, including Magnolia Journal from Joanna and Chip Gaines, whose HGTV hit “Fixer Upper” led to them getting their own upcoming cable network; that title is also a Meredith collaboration. Hearst Magazines publishes The Pioneer Woman Magazine, a... Continue reading at 'Advertising Age'

[ Advertising Age | 2020-01-08 18:04:35 UTC ]

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Hearst Names Former WarnerMedia and Snap Exec Kristen O’Hara as SVP and Chief Business Officer

Hearst Magazines announced today that former WarnerMedia and Snap executive Kristen O'Hara will be assuming the role of svp and chief business officer, effective Jan. 6. In the newly created position, O'Hara will oversee U.S. advertising sales and marketing for Hearst brands, as well as... Continue reading at AdWeek

[ AdWeek | 2019-12-17 17:58:13 UTC ]
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David Carey Returns to Hearst in New Full-Time Role | People on the Move

[caption id="attachment_175473" align="alignright" width="150"] David Carey[/caption] David Carey, the former president of Hearst Magazines from 2010 to 2018, is returning to the company as SVP of public affairs and communications, effective January 2, Hearst announced Wednesday. Carey returns... Continue reading at Folio Magazine

[ Folio Magazine | 2019-12-12 19:55:16 UTC ]
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To Grow Consumer Revenue, Publishers Tap Into Communities Within Communities

Innovative paid content programs and direct-to-consumer strategies are reshaping sustainable revenue models. What can publishers learn from marketers of personalized dog food, Merino wool sneakers or vegan meal subscriptions? The lesson is clear: find niche passions, eliminate middlemen and get... Continue reading at Folio Magazine

[ Folio Magazine | 2019-12-10 21:05:05 UTC ]
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How Hearst Magazines Leverages Its Scale and Innovation to Drive Consumer Value

In his keynote at FUSE Media 2019, Sheel Shah, VP of strategic partnerships and consumer products at Hearst Magazines, addressed how platforms disrupted the traditional media model – and how Hearst is using the reach of platforms to extract audience insights for consumer product development. Continue reading at Publishing Executive

[ Publishing Executive | 2019-12-05 21:43:18 UTC ]
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Impeachment polls and the risk of a self-fulfilling prophecy

The impeachment story is moving on. Today, the Democratic-led House Intelligence Committee will publish its report on President Trump’s dealings with Ukraine and turn things over to the Judiciary Committee, which will hold its first public hearing on impeachment tomorrow. Key facets of the... Continue reading at Columbia Journalism Review

[ Columbia Journalism Review | 2019-12-03 13:05:34 UTC ]
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When impeachment and the campaign collide

Yesterday morning, Gordon Sondland, the Trump donor turned US ambassador to the European Union, gave explosive testimony in the impeachment inquiry—directly tying the president and his top allies, including Mikes Pence and Pompeo, to the Ukraine scandal. Comparisons to John Dean’s testimony that... Continue reading at Columbia Journalism Review

[ Columbia Journalism Review | 2019-11-21 12:58:24 UTC ]
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What Hearst is Testing and Learning Through the GNI Subscriptions Lab

Through the Google News Initiative Subscriptions Lab, ten local media organizations have been testing, learning and sharing findings related to Continue reading at Editor & Publisher

[ Editor & Publisher | 2019-11-20 22:09:59 UTC ]
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Employees Say Hearst is Running a Classic Union-Busting Campaign

Last Monday, staff at two dozen subsidiaries of the Hearst Magazines media conglomerate announced their intention to unionize with the Continue reading at Editor & Publisher

[ Editor & Publisher | 2019-11-20 18:30:06 UTC ]
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Hearst Connecticut Media Investigates Boys & Girls Club of America

After Hearst Connecticut Media reported on a lawsuit alleging past sexual abuse at the Boys & Girls club in Greenwich, Continue reading at Editor & Publisher

[ Editor & Publisher | 2019-11-15 08:00:25 UTC ]
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The Tories can’t win without the press. This isn’t how democracy works | Gary Younge

The power of the rightwing press has corroded public debate. But we can do more than just complain about itIn February 2016, a few months before the referendum, Donald Tusk published the European Council’s draft plans for renegotiating Britain’s relationship with the EU. David Cameron was... Continue reading at The Guardian

[ The Guardian | 2019-11-15 06:00:01 UTC ]
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The Atlantic Redesigns Across Platforms; Hearst Magazines Editors to Form Union

Two months into life behind a digital paywall, The Atlantic says it sold "record numbers" of subscriptions in both September and October, doubling the amount of sales originally forecast (though it declined to share specific figures). Today, the magazine unveiled what it hopes will be an... Continue reading at Folio Magazine

[ Folio Magazine | 2019-11-12 19:44:42 UTC ]
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Lionel Barber to step down as editor of the Financial Times

In May, Jim Waterson, media editor at The Guardian, reported that Lionel Barber, the editor of the Financial Times, was on the way out, and that the search was on for his replacement. In the summer, when Amber A’Lee Frost, who was interviewing Barber for CJR, mentioned that he was retiring,... Continue reading at Columbia Journalism Review

[ Columbia Journalism Review | 2019-11-12 13:03:08 UTC ]
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Hearst Hires a VP of Talent, Meredith Staffs Up Health Magazine | People on the Move

[caption id="attachment_174829" align="alignright" width="150"] Rachel Kay[/caption] On Wednesday, Hearst announced the hiring of Rachel Kay as vice president of talent, a newly created role that will advance talent recruiting programs across the company. Reporting directly to Hearst COO Mark... Continue reading at Folio Magazine

[ Folio Magazine | 2019-11-07 21:17:21 UTC ]
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When Less is Actually More: Behind Bauer Media’s Print Success

Scrappy isn’t necessarily a word you’d use to describe a publishing company that houses the two best-selling titles on U.S. newsstands, but at Bauer Media Group USA, the company’s mindset is exactly that. Since Steven Kotok joined the organization as CEO in 2016, he has divested its entire... Continue reading at Folio Magazine

[ Folio Magazine | 2019-11-06 16:53:12 UTC ]
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Media Execs Talk New Revenue Streams and Building on Loyal Audiences at the Folio: Show

Day two of the Folio: Show opened with another panel of industry veterans sharing insights on leveraging content for revenue, moderated by Christa Carone, president of Group Nine Media.  Eric Schurenberg, CEO of Mansueto Ventures, the parent company of Inc. and Fast Company, shared intel on how... Continue reading at Folio Magazine

[ Folio Magazine | 2019-10-31 21:34:33 UTC ]
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Folio: Show Speakers Highlight Brand Power on Day One

Over 700 attendees from publishers large and small convened in Midtown Manhattan on Wednesday for the opening of the 2019 Folio: Show—this outlet's annual industry conference for multi-platform media companies. Linda Thomas Brooks, president and CEO of MPA—the Association of Magazine Media,... Continue reading at Folio Magazine

[ Folio Magazine | 2019-10-31 20:42:22 UTC ]
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WPP returns to growth and Facebook News offers publishers ‘free money’: Friday Wake-Up Call

Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. If you're reading this online or in a forwarded email, here's the link to sign up for our Wake-Up Call newsletters. You can get an audio version of this briefing on your Alexa device; sign up... Continue reading at Advertising Age

[ Advertising Age | 2019-10-25 10:25:54 UTC ]
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Facebook News debuts with 'free money' for publishers

Facebook opened a news hub today, where it pays publishers to host their headlines and drive visitors to their websites as a way to make amends with the industry that has been battered by the rise of the social network and other platforms. CEO Mark Zuckerberg is due to host media partners at an... Continue reading at Advertising Age

[ Advertising Age | 2019-10-25 10:00:00 UTC ]
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What publishers like BuzzFeed, Hearst and Vice are learning from being on TikTok

Like they did with Snapchat in previous years, publishers are still figuring out what works and what doesn't on this latest hot new app. The post What publishers like BuzzFeed, Hearst and Vice are learning from being on TikTok appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2019-10-23 04:01:04 UTC ]
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Hearst Magazines to operate Autoweek under license agreement

New York City-based Hearst Magazines has entered into a multiyear license agreement with Crain Communications Inc. to operate Autoweek, a brand in the Detroit-based publishing company's portfolio. The deal is effective immediately, according to a Tuesday news release. Financial terms were not... Continue reading at Advertising Age

[ Advertising Age | 2019-10-15 21:53:10 UTC ]
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