To get you ready for the weekend, we've rounded up some of our best stories this week: Twitter is falling out of favor with publishers as a reliable driver of traffic. It doesn’t have the audience scale, visual storytelling tools and ad products that Snapchat, Instagram and Facebook do. On Snapchat, meanwhile, brands like Birchbox have found a clever hack to convert followers into paying customers: the vanity URL. Facebook, for its part, is making a play for TV ad dollars with its new mobile video tab. The post Best of the week: Twitter’s woes and Snapchat Live Stories doubts appeared first on Digiday. Continue reading at 'Digiday'
[ Digiday | 2016-12-10 00:00:00 UTC ]
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#audience scale
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Hachette Book Group in the US has partnered with Gumroad to sell books directly through Twitter. From later this week (11th December), tweets from certain authors will contain buy buttons allowing customers to buy the books without leaving Twitter. The first book to be offered this way will be... Continue reading at The Bookseller
[ The Bookseller | 2014-12-09 00:00:00 UTC ]
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#amanda palmer
From Dec. 12 to Dec. 23, Rowling is posting 12 new stories set in the 'Potter' universe on the website Pottermore. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2014-12-09 00:00:00 UTC ]
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From Dec. 12 to Dec. 23, Rowling is posting 12 new stories set in the 'Potter' universe on the website Pottermore. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2014-12-09 00:00:00 UTC ]
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This week, editors were talking about Terry Gilliam's forthcoming memoir, and a book that offers an inside look at Bayern Munich and its new head coach, Pep Guardiola. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-12-09 00:00:00 UTC ]
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The Hachette Book Group is partnering with native commerce platform Gumroad in a special promotion to sell print books by Amanda Palmer, Chris Hadfield and The Onion via Twitter beginning December 11. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-12-08 00:00:00 UTC ]
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Pottermore is set to post a surprise each day between the 12th and the 23rd December, including new writing from J K Rowling. In a newsletter sent to Harry Potter fans, Pottermore said Rowling will write about Draco Malfoy, a pupil at Hogwarts and one of Harry Potter’s nemeses, as well as... Continue reading at The Bookseller
[ The Bookseller | 2014-12-06 00:00:00 UTC ]
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PW takes a look back at some of the library stories that captivated the publishing world in 2014, and what they portend for 2015 Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-12-06 00:00:00 UTC ]
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In S&S reorg, Perl rises and Hirschhorn leaves and more in this week's publishing news briefs. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-12-05 00:00:00 UTC ]
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This week, the masterpiece "The Wall," new Murakami, and "The Mammoth Book of SF Stories by Women." Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-12-05 00:00:00 UTC ]
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This weekend bookstores around the country, and a few abroad, will be taking part in the fifth annual Take Your Child To a Bookstore Day. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-12-05 00:00:00 UTC ]
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YouTube sensation Zoe Sugg has eclipsed superstars such J K Rowling, Dan Brown and E L James to record the biggest first week sale for a début since records began. Sugg, known as Zoella on her fashion and beauty vlog, which has over five million subscribers, shifted 78,109 copies of her Young... Continue reading at The Bookseller
[ The Bookseller | 2014-12-03 00:00:00 UTC ]
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HC to provide books for JetBlue’s Content Hub and more in this week's publishing news briefs. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-11-28 00:00:00 UTC ]
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Irish author Colin Barrett wins the Guardian First Book Award for his debut collection of short stories, Young Skins. Continue reading at BBC News
[ BBC News | 2014-11-27 00:00:00 UTC ]
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Among the books generating buzz in international publishing circles this week are the debut by a German screenwriter, a novel that has won a Dutch literary prize, and a Spanish bestseller that has just sold for film. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-11-24 00:00:00 UTC ]
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Crowdfunding publishing initiative Britain’s Next Bestseller has offered publishing deals to three British women for books inspired by their own struggles in life. Britain’s Next Bestseller published Ria Frances’ Inflicted in paperback for £8.99 and as an ebook in September 2014 and Cath... Continue reading at The Bookseller
[ The Bookseller | 2014-11-22 00:00:00 UTC ]
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Hachette agrees to buy Black Dog & Leventhal and more in this week's publishing news briefs. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-11-21 00:00:00 UTC ]
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This week: the final recollections of Charles Dickens, an eye-opening portrait of the South, and a punk rock memoir. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-11-21 00:00:00 UTC ]
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Pearson creates ‘Distress’ at Norton and more in this week's notable book deals. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-11-21 00:00:00 UTC ]
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B&N is leading off the holiday push for bricks-and-mortar bookstores. This weekend it launches an expanded Discovery Weekend, one week in advance of Indies First/Small Business Saturday. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-11-21 00:00:00 UTC ]
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"Stop making Facebook the center of your relationship marketing efforts," says Nate Elliott, VP and principal analyst at Forrester.Today market research firm Forrester published a report for brands titled "Social Relationship Strategies That Work."Read Full Story Continue reading at Fast Company
[ Fast Company | 2014-11-19 00:00:00 UTC ]
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